The Week in Soccer Marketing
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
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A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Cox Media Group (CMG) announced plans to sell the Mundo Hispánico newspaper, which serves as metro Atlanta’s largest Spanish-language newspaper.
N.Y. Cosmos owner Rocco Commisso has put forth a US $500 million plan (half of which would be his own investment) for an American soccer entity to rival MLS and boost U.S. Soccer. A push to host a future FIFA World Cup, providing a major boost to the sport in North America, would be helped by an even stronger, more unified pro base.
Adsmovil has announced the appointment of Andrew Polsky to the newly-created role of Chief Revenue Officer. In the CRO role, Polsky will oversee monetization, national sales, agency partnerships, and client services in the U.S.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Univision Communications Inc. (UCI), has announced that Liz Blacker has been appointed to SVP of Branded Content Revenue. Blacker is well-known in the industry for her track record of digital revenue generation on behalf of major media companies and brands.
BrandZ, WPP and Kantar have released their annual report of the top 50 more valuable brands in Latin America. Mexico is home to more of the most valuable brands than any other Latin American country, but Brazil is catching up.
Next Thursday May 10, PortadaLA has an exciting and innovative program at the Loews Hotel in Santa Monica. In a nutshell, a leading group of marketing experts will be explaining why multicultural marketing lies at the crux of all marketing in the U.S. Register now, tickets go as low as US $199!
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
The U.S. Polo Association held its largest event this month, the U.S. Open Polo Championships, culminating in last Sunday’s finals. Polo has strong roots in the U.S. and Latin America, particularly Argentina, and is making a move towards growth beyond the traditional “upper crust.”
At Portada Miami, we asked our premium attendees to tell us more about where they see marketing going now that technology is bringing the future to us. Henry Zamarripa and Vanessa Angulo, representatives of Portada’s partners Oath and People@, were two among our respondents.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Portada Council System members got together at Portada Miami on April 19 for the official launch of this exciting new venture, which includes over 70 decision makers from all over the Americas.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
Soccer star Neymar Jr. has begun his two-year term as Global Sports Ambassador for TV and small appliance manufacturer TCL. TCL is increasing its presence in the U.S. and Latin America, in particular in 4K/HDR television sets, and connecting with Neymar Jr. is helping introduce the brand to a younger audience there.
Latino Outdoors is a unique Latino-led organization working to create a national community of leaders in conservation and outdoor education. While strides have been made, organizations like Latino Outdoors are needed as strong advocates for the community and as providers of opportunities that have led to significant brand and event partnerships.
The Minnesota Twins and Cleveland Indians battle in a two-game series at San Juan’s Hiram Bithorn Stadium in this week’s Puerto Rico Series. Talk of MLB’s first expansion since 1998 has been growing, and a strong showing this week can put Puerto Rico in the mix, which would be a huge boon to Puerto Rican companies and other internati
Players with Latin American ties are an increasing segment of the international growth of the NBA. With tens of millions of fans in the region, these and other player connections to their nations of origin will make marketing there even more desirable for brands.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.