What: Univision Communications Inc. (UCI), has announced that Liz Blacker has been appointed to SVP of Branded Content Revenue.
Why it matters: Blacker is well-known in the industry for her track record of digital revenue generation on behalf of major media companies and brands.
Effective immediately, Liz Blacker has been tapped by Univision and will be the network’s SVP of Branded Content revenue. She will be based in New York and report to Lisa Valentino, EVP of Revenue Innovation for UCI. Blacker will be responsible for all aspects of UCI’s Branded Content Revenue and Experiential Studio with a primary focus on driving new and incremental revenue for the company.
“UCI always seeks out those extraordinary storytellers that help round out diverse portfolio, and as such, I am proud to welcome Liz to our team” said Lisa Valentino, EVP of Revenue Innovation in a press release. “A visionary executive who has a firm grasp on today’s evolving digital industry, we look forward to having her aboard to help drive both new and incremental revenue for UCI.”
“UCI is changing the way brands engage with U.S. Hispanics and I am pleased to join a dynamic team that houses such an extensive portfolio of brands,” added Liz Blacker, SVP of Branded Content Revenue. “I look forward to helping expand on the Company’s broad client offerings through experiential, creative, and new partnerships that amplify our clients’ experiences and go far beyond traditional advertising.”
Most recently, Blacker served as Executive Vice President, Multicultural of iHeartMedia, where she was responsible for building a new division focused on a “Total Market” cross-language, bicultural audience while building new products and revenue streams across platforms for national and local sales teams.