Research Latin America

Research: The Dominican Republic’s telecommunication market to reach usd2.8 bn in 2013

The Dominican Republic’s telecommunication market is the largest in the Caribbean. According to Pyramid Research, it is expected to generate service revenue of US$2.8bn in 2013. Daniel Ramos, Senior Consultant of Pyramid Research said they expect “revenue should expand at an annual average rate of about 4% over the next five years to reach $3.4bn primarily […]


Research: Mexico – One out of every two online display ad impressions are captured through Facebook

In Mexico, one out of every two online display ad impressions in March were captured through Facebook, which has become a main medium for country advertisers and now accounts for 81% of their total ad spending investment. Top advertisers in Mexico Display Impressions (000)                              Estimated spending (MX$) (000) According to the results of […]


Research: How much is a Facebook Fan worth? US$174, says Syncapse

According to the study “Why consumers become Brand Fans” developed by Syncapse, the average value of a Facebook Fan is $174 across key consumer categories. This is an increase of 28% since 2010. Syncapse’s Fan valuation methodology includes the following key drivers: spending, loyalty, propensity to recommend, earned media value, acquisition cost and brand affinity. “The effect is amplified […]


Research: Venezuela has over 4.6 million pay TV subscribers

With a market of over 490 TV signals, including 26 in high definition, Venezuela ended 2012 with more than 4,609,000 subscribers and a penetration rate of 62.6%, according to a Business Bureau report. Fifty-three percent of subscribers show a trend toward digitalization, with more than 2,428,000 subscribers opting for that format. In addition, 41% of […]


Research: Argentina: Non computer traffic Reached 2.1% in March

According to comScore, smartphones and tablets drive a growing share of internet content consumption in Argentina. The report about connected device usage in Argentina found that digital media consumption via connected devices (including mobile phones, tablets, etc.) accounted for 2.1 percent of all Internet page views in March 2012. Of this non-computer traffic, mobile phones […]


Prisa Earnings: Latam Growth does not offset Spain slump

Spain’s Grupo Prisa reported substantially higher sales in Latin America during the first nine months of 2012. The higher Latin American sales did not offset a substantial advertising revenue decline in Prisa’s core Spain market Grupo Prisa owns U.S. Hispanic broadcaster V-Me and radio company Grupo Latino de Radio as well as text book publisher […]


Research: Tablets drive 7% of Newspapers online Traffic

Tablet media may turn out to be a big help for newspapers and magazines as there are more opportunities to monetize access to them. A recent comScore study shows that “in the case of online newspapers, tablets are now driving 7 percent of total page views, an impressive figure considering the relative infancy of the tablet space,” says Mark Donovan, comScore SVP of Mobile.


Research: Are social networks cooling down in LatAm?

Social network use could be cooling down among Latin Americans, according to the latest Wave study done by UM. From the outset, respondents in LatAm claiming to have a profile on a social network – all of them active users who use the Internet every day or almost every day – decreased from 77% to 73% between 2011 and 2012.


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