Google, Facebook, Microsoft, Yahoo!, and Terra-Telefonica sites were the most popular in Latin America during the month of December 2013, according to comScore.
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The Dominican Republic’s telecommunication market is the largest in the Caribbean. According to Pyramid Research, it is expected to generate service revenue of US$2.8bn in 2013. Daniel Ramos, Senior Consultant of Pyramid Research said they expect “revenue should expand at an annual average rate of about 4% over the next five years to reach $3.4bn primarily […]
In terms of Mexico´s audience share, Televisa ranked first having a share of 43.4%, Pay TV placed second with a share of audience of 27.4% and TV Azteca, came in third with 19.5% of the share, according to Nielsen-IBOPE. This data derive from the annual Establishment Survey study (E.S.) the company conducts. In Mexico this study […]
Brazil is one of the fastest growing markets in online video usage. Recent ComScore figures show that the growth is not coming from new users but from the same viewers watching an increasing number of videos and spending more time doing so. Between December 2011 and January 2013, Brazil kept its 42.9 million online video viewers […]
In Mexico, one out of every two online display ad impressions in March were captured through Facebook, which has become a main medium for country advertisers and now accounts for 81% of their total ad spending investment. Top advertisers in Mexico Display Impressions (000) Estimated spending (MX$) (000) According to the results of […]
According to the study “Why consumers become Brand Fans” developed by Syncapse, the average value of a Facebook Fan is $174 across key consumer categories. This is an increase of 28% since 2010. Syncapse’s Fan valuation methodology includes the following key drivers: spending, loyalty, propensity to recommend, earned media value, acquisition cost and brand affinity. “The effect is amplified […]
Ad spending in Spain fell by -17.7% in the first quarter of 2013, according to the i2p (Ad Spending Index) survey conducted by Media Hotline and Arce Media. Although ad spending has been down for nine consecutive quarters, the trend of bigger decreases every quarter was broken this time. As a result, this is the […]
With a market of over 490 TV signals, including 26 in high definition, Venezuela ended 2012 with more than 4,609,000 subscribers and a penetration rate of 62.6%, according to a Business Bureau report. Fifty-three percent of subscribers show a trend toward digitalization, with more than 2,428,000 subscribers opting for that format. In addition, 41% of […]
comScore released an analysis on online video activities in Brazil based on insights from its comScore Video Metrix service. The study found that Google Sites is the largest online video destination in Brazil, while Facebook is the fastest growing among the top ten. The study also showed that Brazil is the seventh largest online video […]
According to comScore, smartphones and tablets drive a growing share of internet content consumption in Argentina. The report about connected device usage in Argentina found that digital media consumption via connected devices (including mobile phones, tablets, etc.) accounted for 2.1 percent of all Internet page views in March 2012. Of this non-computer traffic, mobile phones […]
Spain’s Grupo Prisa reported substantially higher sales in Latin America during the first nine months of 2012. The higher Latin American sales did not offset a substantial advertising revenue decline in Prisa’s core Spain market Grupo Prisa owns U.S. Hispanic broadcaster V-Me and radio company Grupo Latino de Radio as well as text book publisher […]
Tablet media may turn out to be a big help for newspapers and magazines as there are more opportunities to monetize access to them. A recent comScore study shows that “in the case of online newspapers, tablets are now driving 7 percent of total page views, an impressive figure considering the relative infancy of the tablet space,” says Mark Donovan, comScore SVP of Mobile.
According to the latest data published by IBOPE at the end of September, ad spending in South America hit $7.237 billion in July, for a total of $48.436 billion so far this year.
More than 3 million people visited Political sites in June, representing 1 in every 7 online users in Mexico, according to a recent study released by comScore. President-elect Enrique Peña Nieto’s site reached 533,000 visitors, leading as the top website among candidates.
According to comScore Samsung leads the US handset manufacturer market with 25.7 percent market share.
On July 24, Apple celebrated the closing of its third fiscal quarter ended June 30th with 17 million iPads sold, $35 billion in revenues, a net income of $8.8 billion, and 62% of sales – 10.5 million units– made outside of the United States.
At Portada’s recent Latin American Advertising and Media Summit, Microsoft Advertising – a sponsor of Portada’s Latin American Advertising and Media Publicity Awards – conducted a survey on social networks and advertising among the 237 people who voted in the 2012 Portada Awards.
Social network use could be cooling down among Latin Americans, according to the latest Wave study done by UM. From the outset, respondents in LatAm claiming to have a profile on a social network – all of them active users who use the Internet every day or almost every day – decreased from 77% to 73% between 2011 and 2012.
According to comScore more than 127 million Latin Americans ages 15 and older visited a social networking destination from a home or work computer in April 2012, with the average visitor spending 7.5 hours social networking during the month
Portada interviews Jimena Urquijo, VP Business Development of Kantar Media-TGI Latina. Jimena Urquijo talks about the importance of UGC and WOM in Latin America.