The media landscape has evolved a great deal in the last 10 years; advertisers need to understand the different types of internet users to be able to cater to their needs in an effective way.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Grocery and general merchandise retailer Walmart has 4.5 million e-commerce customers in Mexico, and its competitors, like E-commerce Director Rafael Castelltort at Soriana, tell Portada how they are racing to sell groceries online, building new digital infrastructure, deploying machine learning, creating alternatives to credit card payments and launching websites highly customized for e-commerce and home deliveries.
We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in January 2018. YouTube is still on top of the online entertainment industry for Latin Americans, and even more so for Mexicans.
In this article we analyze the rankings from Argentina, Brazil, Chile and Colombia. How did things change between 2015 and 2016? We give you the answers to these questions, according to comScore.
What are the most-visited retail sites and platforms in Latin America? What are the sites that grew the most and least when comparing January 2015 to January 2016? Here are the answers to these questions according to comScore’s latest report.
What are the most-visted retail sites by users among Latin Americans? How do they behave when it comes to making consumption decisions?The answers to these questions are here.
Portada analyzes the latest comScore rankings for unique viewers in Latin America, country by country.
In which 4 Latin American countries does LinkedIn make the top 10 list? Which countries have a particularly high amount of local players among the leading sites? And what country has no less than 3 financial institutions among its top 10 players? Find out , as we analyze the September ComScore rankings in 9 Latin American countries.
Brazilian beer brand Skol is the most valuable brand in Latin America, with 20% growth in 2015, taking its brand value to US$8.5bn. Last year’s number one Corona moves to second position with growth of 6% to US$8.5bn.
According to ComScore, as revealed by its unique users statistics for the month of May, Google is the clear leader of the 20 most visited sites in Latin America, In most countries included in this article (Mexico, Brazil, Chile, Colombia, Peru, Uruguay, Venezuela, and Argentina) the giants Google, Facebook, Microsoft and Yahoo are in the top four positions. In some cases, local players are among the top 5 ranked properties.
With the start of the Copa America 2015, June 11 until July 14 in Chile and one of the most anticipated sports events of the year, soccer passion and emotion will be running high throughout Latin America. While the popularity of soccer is very widespread throughout the Southern continent, what soccer means to fans and how they live their passion is very different. Havas Sports & Entertainment has published the study: “Fans, Passions and Brands”, which surveyed 21,000 fans across 16 countries, and aims to understand the motivations and behaviors of soccer fans and their relationship with brand sponsors.
Havas’ Meaningful Brands 2015 study reveals that brands do matter in LatAm, as the disconnection to brands is lower than globally, which means the connection with brands is healthier than in other regions. Latin America outperforms global results by 7 percentage points in “brand attachment”. In LatAm 47% of the people would care if the brands analysed disappeared, […]
The recent Sizmek Viewability Benchmark Report, Winter 2015 shows that Latin America is the region with the highest CTRs (Click-Through Rates) for HTML5 Standard Banner ads with an average viewability threshold of 70% to 100%. However, in Latin America the CTR for HTML5 Rich Media ads with a viewability threshold of 70% to 100% was lower than […]
Powered by the fifth straight year of accelerated growth in product placement investments and strong expansion in consumer events in emerging markets, global branded entertainment revenues posted faster year-on-year growth in 2014 as paid placements in television, film and digital media combined with consumer event marketing and sponsorships to post a 6.3% increase to a record US$73.27 billion, according to the PQ Media Global Branded Entertainment Marketing Forecast 2015-19.
Social media engagement in Latin America for the month of July 2014 showed 127 percent year over year increase in engagement across Facebook, Twitter and Instagram, with 455.3 million total actions, according to a Shareablee’s analysis.
Mexican brands once again hold the greatest proportion of the top 50 Most Valuable Latin American Brands 2014 ranking, carried out by Millward Brown Vermeer and commissioned by WPP.
Over the past year, we have witnessed a tremendous growth in the digital world. Social networks audiences have increased significantly in recent months, in line with digital growth in general. As part of a recent Webinar, Alejandro Fosk, Senior Vice President, Latin America for comScore, Inc., highlights the major shifts in digital consumer behavior over the […]
The Social Networking Market in Latin America has been experiencing a phenomenal growth, reaching a total of 85,934 minutes per users per month on such sites. Of this result, Brazil reachs the top position as the Latin American country with the highest number of minutes spent on social networks (49,682 minutes and 55,240 page views).
The 2014 FIFA World Cup has already started. Soccer apps accounted for 59 per cent of impressions from sports applications according to Millenial Media . Android devices account for 73 per cent of impressions in Brazil, while 19 per cent are from iOS devices.
