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Research Latin America

Soriana Ecommerce Director Rafael Castelltort Explains How Grocers in Mexico Are Racing to Ring Up Online Sales

Grocery and general merchandise retailer Walmart has 4.5 million e-commerce customers in Mexico, and its competitors, like E-commerce Director Rafael Castelltort at Soriana, tell Portada how they are racing to sell groceries online, building new digital infrastructure, deploying machine learning, creating alternatives to credit card payments and launching websites highly customized for e-commerce and home deliveries.

THE TOP SITES IN 9 LATAM COUNTRIES: What You Need to Know

In which 4 Latin American countries does LinkedIn make the top 10 list? Which countries have a particularly high amount of local players among the leading sites? And what country has no less than 3 financial institutions among its top 10 players? Find out , as we analyze the September ComScore rankings in 9 Latin American countries.

Unique Users Ranking: The 20 most visited sites in LatAm, Country by Country

According to ComScore, as revealed by its unique users statistics for the month of May, Google is the clear leader of the 20 most visited sites in Latin America, In most countries included in this article (Mexico, Brazil, Chile, Colombia, Peru, Uruguay, Venezuela, and Argentina) the giants Google, Facebook, Microsoft and Yahoo are in the top four positions. In some cases, local players are among  the top 5 ranked properties.

Research: Copa America 2015 – Soccer Fans in Latin America Deciphered

With the start of the Copa America 2015,  June 11 until July 14 in Chile and one of the most anticipated sports events of the year, soccer passion and emotion will be running high throughout Latin America. While the popularity of soccer is very widespread throughout the Southern continent, what soccer means to fans and how they live their passion is very different. Havas Sports & Entertainment  has published the study: “Fans, Passions and Brands”, which surveyed 21,000 fans across 16 countries, and aims to understand the motivations and behaviors of soccer fans and their relationship with brand sponsors.

Brazil and Mexico are among the top 5 Global Branded Entertainment Markets

Powered by the fifth straight year of accelerated growth in product placement investments and strong expansion in consumer events in emerging markets, global branded entertainment revenues posted faster year-on-year growth in 2014 as paid placements in television, film and digital media combined with consumer event marketing and sponsorships to post a 6.3% increase to a record US$73.27 billion, according to the PQ Media Global Branded Entertainment Marketing Forecast 2015-19.

Changing Places

Research: Facebook continues leading in LatAm – LinkedIn grows: comScore

The Social Networking Market in Latin America has been experiencing a phenomenal growth, reaching a total of 85,934 minutes per users per month on such sites. Of this result, Brazil reachs the top  position as the Latin American country with the highest number of minutes spent on social networks (49,682 minutes and 55,240 page views).