Growth acceleration means opportunities for investors and marketers in Latin America. Amnet’s Cristian Figoli, Group M’s Cynthia Evans, and ComScore’s Iván Marchant explain what this means for marketing services.
Finance Latin America
TV Azteca has revealed a net growth of 11% in 2017. The company also announced the sale of Azteca America. TV Azteca has been reinventing itself since 2017; their strategic purpose is focusing on solid media operations in Mexico to boost profitability abroad.
Latin America agency M&A is hot with a busy start of the year for global agency powerhouses WPP (Wunderman), Dentsu-Ageis and Havas as they are buying agencies in Brazil, Chile and Argentina.
The management team of Publicitas has completed a buyout of the company from AURELIUS.Publicitas has a cross-media portfolio of over 8,000 promotional offerings in Switzerland and abroad.
HiMedia Group, a Paris based public online media and e-commerce company and Giuliano Stiglitz, former CEO of Orange Advertising Americas, have partnered to create Latam Digital Ventures, a new company dedicated to create and buy digital media businesses in Latin America and the U.S. Hispanic market.
#PortadaLat Awards: Panregional Integrated Advertising Campaign Finalists: Sandoz, Kellogg’s and Sony!
Check out the Award Finalists for the Top Panregional Integrated Advertising Campaign Category below! The Winner will be announced at the Award Ceremony during #Portadalat on June 4.Tickets are going fast! Register to #Portadalat ! Sandoz Latin America and VIVA Partnership Agency We created a regional campaign to raise the awareness of the irrational use […]
Havas’ Meaningful Brands 2015 study reveals that brands do matter in LatAm, as the disconnection to brands is lower than globally, which means the connection with brands is healthier than in other regions. Latin America outperforms global results by 7 percentage points in “brand attachment”. In LatAm 47% of the people would care if the brands analysed disappeared, […]
Oded Lida Greiss is the founder and CEO of Digital Ventures Europe, a company founded in 2013 and located in Spain, whose mission is to help technology companies scalable solutions to expand into global markets.In this article, we interview Oded, in order to find out more about the services they can provide to technology companies in Latin America, willing to start operating in new international markets.
Yahoo reported its fourth-quarter financial performance, including full-year revenue but excluding traffic acquisition costs of US $4.618 billion and full-year adjusted EBITDA of US $1.362 billion.
What: After many weeks of rumors, Israeli content delivery platform Outbrain is said to have filed confidentially with the US Securities and Exchange Commission (SEC) for a US$1 billion Nasdaq IPO. Why it matters: If the company succeeds, it would be one of the largest IPOs ever for an Israeli company. The IPO, due to the first quarter of […]
Publicitas, which gives global advertisers access to audiences and inventory around the world, has announced that it has selected Rubicon Project to power the monetisation of digital advertising inventory.
>Yahoo has confirmed it will acquire video ad company BrightRoll for US $640 million in cash, turning the company a big player in the growing online video market. Last month the deal was said to be already in talks.
Jeff Bezos, Amazon CEO, wants to turn the Washington Post into a national publication.To do so, he’s planning to use his Amazon product the Kindle to aid in the newspaper’s needed growth.
Ad technology company AppNexus has closed a US $60 million investment round from a Boston public equity and asset management firm, valuing the company at about US $1.2 billion. The company also expects up to US $40 million in additional financing to follow from “other interested parties” in the coming months reaching a total of US $100 million.
Sizmek Inc. , a leading open ad management platform company servicing over 5,000 agencies and with representatives in 48 countries, has announced the acquisition of Aerify Media, a company that specializes in mobile tracking and retargeting, for US $6.25 million in cash.
The advertising technology company Rocket Fuel has acquired ad tech company [x+1] for US $230 million in cash and stock, to add new capabilities. [x+1]’s tools allows doing programmatic marketing across multiple sites and devices. The deal should close in the fourth quarter of this year, the company said in a statement.
Facebook is already getting 55 per cent of its revenue overseas, and the growth in those markets is outdoing by what’s happening in the U.S. The social networking service has attracted 1.1 billion users in foreign markets versus 200 million in the U.S. and Canada.
Video demand-side platform TubeMogul priced the shares for its public offering on Thursday at US $7 per share and finished on Friday at US $11.50,up 64% on its first day of trade. Monday Morning (July 21) the stock was trading in the US US$ 10.6- US$ 11.7 range.
A rapidly increasing share of online display advertising is moving towards programmatic, mostly real-time buying. But is the programmatic buying trend going too far? Should some artsy good old-fashioned media buying be incorporated to the rocket science? Here is what some major marketers in the U.S. Hispanic and Latin American markets have to say. The share […]