Attendees of next week’s PortadaLat in Miami will have the privilege to hear first-hand from Patricia Aragon, Digital Marketing Manager, L’Oreal, how the beauty giant has significantly modified its Latin American marketing strategy. A new “content factory/assembly line” in Mexico City is a major element in the new strategy.
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ImpreMedia announces the creation of IM Studio ñ, its in-house marketing solutions service provider.
A summary of the most exciting recent news in advertising technology in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Mexican banks like Banamex, BBVA Bancomer and Santander say sports sponsorships are one of the top marketing strategies for their brands. Banks have become one of mexican soccer main sponsors and other of other sports like F1 and baseball.
Patricia Aragon, Digital Marketing Manager, L’Oreal and the leader of the beauty giant’s ’content marketing in Spanish-speaking Latin America is the latest addition to a long list of major brand marketers participating at #PortadaLat in Miami’s Hyatt Regency Hotel on June 8 and 9.
After thousands of votes were casted, the three most voted nominees per category have been established. Now the award jury, comprised of major brand marketers, will choose the winner in each of the categories! Winners to be announced at the Award Ceremony on Day 2 of PortadaLat on June 9. Get your Day 2 (or […]
Kinetic Worldwide, Latcom, and Mediakeys Create the First Global Out of Home Fulfilment Platform.The Smart Alliance is the first global-scale platform facilitating neutral access to OOH inventory and audiences across 250 markets, and allowing clients to buy media around the world in one simple location.
Jorge Inda Meza, U.S. marketing director for the Western region at Anheuser-Busch, talks to Portada about why now is a good moment to bring Estrella Jalisco beer to the U.S..
It seems that content marketing is on every marketer’s radar now, and for brands looking to reach the US Hispanic audience, the landscape is getting more and more competitive each day. George Levy, Director of Corporate Partnerships for Impactly, suggests 3 guideposts every market should follow: For starters, let’s go over the three main reasons why […]
Portada tells you how the grocery delivery startup Cornershop came about, and how it plans to grow its team.
Alejandro Roman Fuster of Pulpo Media explains why targeting a consumer is similar to targeting a voter.
More than 75 nominees are in for #PortadaLat Awards in 11 different categories. VOTE NOW! The three finalists per category will be announced on May 12!. Then its up to PortadaLat’s jury of brand marketers to select the winners. Winners to be announced at the Award Ceremony on June 9 during #Portadalat!.
WalletHub’s analysts checked the Hispanic business climate in the 150 largest U.S. cities and conducted an in-depth analysis of 2016’s Best Cities for Hispanic Entrepreneurs, to help aspiring entrepreneurs and established businesses find the most fertile ground for their enterprises.
Avon’s Rebeca Ricoy speaks to Portada about the evolution of the company toward digital platforms as well as challenges that the company faces on its path to digitalization.
Cristina Lorenzo, marketing VP for Mattel Latin America, faces the latest marketing trends while adapting to the toy sector in Latin America.
Felix Palau, Tecate’s VP, talks about why the Mexican beer is going after U.S.-Hispanic Millennials, and why the brand chose the sports of boxing and soccer as its focus in engaging with new consumers.
David Benitez has led Intelligent Mexican Marketing in connecting leading Mexican brands with American consumers for nine years. He sat down with Portada to reflect on the strategies and decisions behind the company’s success, how the market for Latino products has evolved in the United States, and where he plans to go next. Founder and […]
What: Enlace, the San Diego Union-Tribune’s weekly Spanish-language publication changed its name to Hoy San Diego. The name change, as well as a format change from broadsheet to tabloid happened on February 13. Why it matters: Hoy now has newspapers in Los Angeles (daily), Chicago and San Diego and Tribune also owns several other Hispanic targeted […]
Fortune 1000 client side marketers interviewed by the Association of National Advertisers (ANA) are heavily betting on programmatic marketing, despite the high fraud rate that is associated with programmatic media buys. Our recently introduced character Programático López is right to take time think on how the increase of programmatic buying and the propietary use of data by brands […]
A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.