We looked at the sports websites with the highest amount of Latin American (and particularly Mexican) visitors in January 2018. A significant percentage of Latin Americans devotes time to consuming sports content online. Interestingly, two of the top three sites are based in Brazil.
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The Yankees’ Gary Sanchez and Astros’ Carlos Correa head the list of Latino players with the biggest Twitter growth. As the social media presence of Latino stars soars, the opportunities for brands to connect increases, with Correa’s Adidas deal a prime example.
Portada Council System members are more than 70 senior brand marketing, agency and media executives from all over the Americas. Their input drives Portada’s content and networking platform. The Council System will be officially launched at Portada Miami on April 18-19.
Elisabeth Kodner of the Milwaukee Bucks discussed the franchise’s outreach to its growing Hispanic fan base. While not as large as other urban areas, Latinos still remain a growing and vibrant fan base, with an affinity to hoops.
Coca-Cola, Sprint, Volkswagen, BuzzFeed and VICE are among the international partners for Telemundo Deportes’ coverage of FIFA World Cup 2018. Power brands providing sponsorship and Spanish-language content across multimedia platforms, even without a U.S. team presence in Russia, demonstrates the desire to connect with this audience.
We talked to Esther García, Marketing VP for Tecate, about the brand’s sports marketing strategies, focused on boxing.
20% of Canada’s population is composed of ethnic consumers, and nearly half of Canadians identify with more than one ethnic group. Yet, there is not enough attention to multicultural marketing above the U.S. border.
The NASL (North American Soccer League), US Soccer’s third division, has canceled the 2018 season. The league has several teams with strong Latin fan bases that are now in jeopardy but could also transition to more MLS and USL support.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
In paying attention to the number of Internet users who look for retail information online, we can get a good idea of the reach of e-commerce among Latin Americans, and particularly Mexicans, as well as the kind of transactions they prefer to complete based on the type of website they look for.
The WBSC released its updated international baseball rankings, with nine Latin American countries in the top 20. With its reinstatement into the Olympics in 2020, baseball in Latin America can be an increasingly attractive sport for marketers at a global level.
As an interesting plot-twist to Disney’s deal with Fox, American TV broadcaster Comcast has offered US $31 billion for British company Sky. This directly competes with 21st Century Fox’s Robert Murdoch’s offer, which was provisionally blocked by the British CMA in January.
Alex Rodriguez spoke at last week’s 12th annual MIT Sloan Sports Analytics Conference. Rodriguez is the ultimate redemption story from what appeared to be a completely damaged brand to a growing Hall of Fame business career.
While about 85% of Internet users in Latin America look at entertainment sites, only 26.4% visit travel sites, which could mean the travel industry has a lot to work on to reach Latin American audiences.
The Mexican National soccer team “El Tri” will tweet in English at @MiSeleccionMXEN. Liga MX is continuing its push in the U.S., with a reported 40 million fans stateside, and English language social media can grow that further.
We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in December 2017. YouTube is the clear winner of the entertainment industry online for Latin Americans, and even more so for Mexicans.
The total US ad market has grown by 10.8% in January 2018, driven by ad spend in national television and digital platforms.
Engaging families of multiple cultures and sponsors of all types, Tour Latino shows how Hispanic-owned businesses can connect to the community through sports.
NASCAR is continuing its work in Latino marketing, with the Daytona 500 leading off the year Sunday. By taking active steps to engage the Latino community, NASCAR can build a fan base which has not traditionally been strong but has shown potential for growth.
We talked to La Liga U.S. Delegate Rebeca Diaz Gonzalez about their marketing strategy for U.S. fans.