The Arizona Diamondbacks continue to demonstrate a strong commitment to the Latino community. The Latino market makes up a significant portion of the team’s fan base.
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Avocados from Mexico made another big splash with its fourth Super Bowl ad. Rather than launching a specific product, AFM highlighted the versatility of avocados and looked to connect with consumers on a broader scale.
TurboTax has added a Hispanic-oriented ad in Spanish to its “Nothing to be afraid of” campaign, which addresses the fear of doing taxes. It is aimed at giving confidence to Latinos and ensuring relevance of TurboTax among acculturated and unacculturated consumers.
Ray Flores has become one of the most prominent broadcasters and ring announcers in MMA and boxing. He has set a high standard and serves as an outstanding role model for Latinos in the sports broadcasting word, particularly in combat sports.
Laureus USA is teaming up with NIKE to Launch Sport For Good New York City. The commitment of these two global brands will help improve the lives of underserved youth, including a vibrant Latino population in NYC.
What: Netflix has announced its quarterly results, and they plan to increase their ad spend from US $1.3 billion to $2 billion in 2018. Why it matters: Netflix is a major global advertiser, particularly in the digital category. The ad spend is producing a positive ROI: “We’re taking marketing spend up a little faster than revenue […]
Mexican National Soccer Team supporter fan group “Pancho Villa’s Army” (PVA) has expanded its base and developed strong relationships with U.S. marketers in advance of the 2018 FIFA World Cup Russia.
Facebook’s Algorithm Change: 5 Silver Linings According to U.S Multicultural and Latin American Publishers
What: We touched base with key executives of U.S. and Latin American media properties to know their thoughts on what this latest change in Facebook’s algorithm might mean for traffic referral and content viewership. 5 things to take into account. Interviewees: Iván Adaime, Juan Convers, Henry Pacheco, Juan Romero, Christian Wilkins, Matan Har, and Rafael Urbina. Why […]
A summary of the most exciting recent news in soccer marketing in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
We talked to marketing experts at research agencies and media about Geoscape’s addition to Claritas LLC. This is what we learned.
Portada announces expansion of Sports Marketing Coverage, focusing on two main areas: soccer marketing and all aspects of sports business around latino consumers in North America.
The tenth annual edition of Portada Miami will take place on April 18-19 in EAST Miami, a design hotel located within the brand new Brickell City Centre, offering a unique mix of customized guest services and cutting-edge technology. Portada Miami will be the launch event for Portada’s powerful Council System of Brand Marketers from all over the Americas. The forward-looking agenda will cover disruptive and innovative topics such as machine learning, VR, data sets for better marketing and more. Early Bird Registration is available until January 17!
What: New England Revolution and New York Red Bulls released their kits for the 2018 MLS season. Why it matters: Several further MLS uniform reveals will soon follow, kicking off a flurry of jersey sales and a marketing boost for shirt sponsors. ‘Tis the Season for Uniform Releases Two of Major League Soccer’s major market […]
Stuart Holden hosted a charity football match for Hurricane Harvey relief in Houston.This event demonstrated how sponsors, athletes, and influencers can come together to make a difference.
SpotX’s new data reveals that the portion of overall ad budgets spent with OTT inventory owners increased from 8 percent in October 2016 to over 26 percent of total spend for October 2017.
With the tender for the 2019-2022 Premier League rights to go out this month, Netflix was thought to be amongst one of the challengers to traditional broadcasters. Instead it has opted out the bidding.Not only is this one less challenger for traditional broadcasters to worry about, but it is also one less challenger for Amazon and Facebook to worry about.
Saudi property developer Fawaz Alhokair is considering a bid to own A.C. Milan.Arab investors continue to make forays into football ownership due to the brand power of top clubs, and it may be sooner rather than later that they look control South American teams as well.
the New York Cosmos have enjoyed a huge resurgence lately, but are at risk of becoming defunct unless the North American Soccer League scores a major assist.
With the U.S. Men’s National Soccer Team (USMNT) exit from World Cup play, sports marketers could face some adjustments to their marketing strategies.
Too many brands are failing to recognize that a significant percentage of their future growth will be generated by Hispanic consumers. We spoke to Margie Bravo, Multicultural Marketing Manager at Nestle, about Best Practices for preparing your brand for a Multicultural world