After thousands of votes were casted, the three most voted nominees per category have been established. Now the award jury, comprised of major brand marketers, will choose the winner in each of the categories! Winners to be announced at the Award Ceremony on Day 2 of PortadaLat on June 9. Get your Day 2 (or […]
– Hot Topics
Kinetic Worldwide, Latcom, and Mediakeys Create the First Global Out of Home Fulfilment Platform.The Smart Alliance is the first global-scale platform facilitating neutral access to OOH inventory and audiences across 250 markets, and allowing clients to buy media around the world in one simple location.
Jorge Inda Meza, U.S. marketing director for the Western region at Anheuser-Busch, talks to Portada about why now is a good moment to bring Estrella Jalisco beer to the U.S..
It seems that content marketing is on every marketer’s radar now, and for brands looking to reach the US Hispanic audience, the landscape is getting more and more competitive each day. George Levy, Director of Corporate Partnerships for Impactly, suggests 3 guideposts every market should follow: For starters, let’s go over the three main reasons why […]
Portada tells you how the grocery delivery startup Cornershop came about, and how it plans to grow its team.
Alejandro Roman Fuster of Pulpo Media explains why targeting a consumer is similar to targeting a voter.
More than 75 nominees are in for #PortadaLat Awards in 11 different categories. VOTE NOW! The three finalists per category will be announced on May 12!. Then its up to PortadaLat’s jury of brand marketers to select the winners. Winners to be announced at the Award Ceremony on June 9 during #Portadalat!.
WalletHub’s analysts checked the Hispanic business climate in the 150 largest U.S. cities and conducted an in-depth analysis of 2016’s Best Cities for Hispanic Entrepreneurs, to help aspiring entrepreneurs and established businesses find the most fertile ground for their enterprises.
Avon’s Rebeca Ricoy speaks to Portada about the evolution of the company toward digital platforms as well as challenges that the company faces on its path to digitalization.
Cristina Lorenzo, marketing VP for Mattel Latin America, faces the latest marketing trends while adapting to the toy sector in Latin America.
Felix Palau, Tecate’s VP, talks about why the Mexican beer is going after U.S.-Hispanic Millennials, and why the brand chose the sports of boxing and soccer as its focus in engaging with new consumers.
David Benitez has led Intelligent Mexican Marketing in connecting leading Mexican brands with American consumers for nine years. He sat down with Portada to reflect on the strategies and decisions behind the company’s success, how the market for Latino products has evolved in the United States, and where he plans to go next. Founder and […]
What: Enlace, the San Diego Union-Tribune’s weekly Spanish-language publication changed its name to Hoy San Diego. The name change, as well as a format change from broadsheet to tabloid happened on February 13. Why it matters: Hoy now has newspapers in Los Angeles (daily), Chicago and San Diego and Tribune also owns several other Hispanic targeted […]
Fortune 1000 client side marketers interviewed by the Association of National Advertisers (ANA) are heavily betting on programmatic marketing, despite the high fraud rate that is associated with programmatic media buys. Our recently introduced character Programático López is right to take time think on how the increase of programmatic buying and the propietary use of data by brands […]
A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Baseball may be America’s favorite pastime, but Major League Baseball is full of Latin American flavor, as many of the leagues stars and biggest fans are Latino. We spoke to the L.A. Dodgers’ Spanish-Language Media Sales Manager Jesse Nuñez to discuss their targeted marketing efforts, and how they incorporate the Dodgers into the way that Latinos identify with […]
Julie Diaz-Asper, Founding Partner & CEO at Social Lens Research analyzed how expectations are high around the Latino vote in the 2016 election.
Today, as part of the relaunch of Portada’s digital properties, we are introducing Programático López, who on a weekly basis will provide our audience with his “two cents” and insights on developments in the marketing, media and tech industries. Programático can be in a good mood (like today), angry, anxious, tired and in thinking mode. You will see that on a weekly basis, and depending on what is going on, he will have interesting things to say.
Taboola, the leading discovery platform serving over 300 billion recommendations to 750 million unique users every month, has joined together with Portada to host a morning filled with exclusive information on content marketing in Latin America and the U.S. Hispanic market in Miami’s Viceroy Hotel on March 17. Brand marketers and agency executives who are […]
Yahoo has issued an statement where it claims that Yahoo Recommends, a monetization platform for publishers and part of its suite of publisher solutions, will be closed to new sign-ups.The moves comes at difficult times for Yahoo, as the company has been experiencing a sucession of slumps lately. Yahoo Recommends visitors will be directed to its other products.