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And the #PortadaLat Award Finalists Are….

After thousands of votes were casted, the three most voted nominees per category have been established. Now the award jury, comprised of major brand marketers, will choose the winner in each of the categories! Winners to be announced at the Award Ceremony on Day 2 of PortadaLat on June 9. Get your Day 2 (or […]


George Levy – Latino Content Marketing: 3 Guideposts Every Marketer Should Follow – Do You?

It seems that content marketing is on every marketer’s radar now, and for brands looking to reach the US Hispanic audience, the landscape is getting more and more competitive each day. George Levy, Director of Corporate Partnerships for Impactly, suggests 3 guideposts every market should follow: For starters, let’s go over the three main reasons why […]


VOTE for PortadaLat Awards Nominees By Wednesday COB!

More than 75 nominees are in for #PortadaLat Awards in 11 different categories. VOTE NOW! The three finalists per category will be announced on May 12!. Then its up to PortadaLat’s jury of brand marketers to select the winners. Winners to be announced at the Award Ceremony on June 9 during #Portadalat!.


RESEARCH: 2016’s Best Cities for Hispanic Entrepreneurs

WalletHub’s analysts checked the Hispanic business climate in the 150 largest U.S. cities and conducted an in-depth analysis of 2016’s Best Cities for Hispanic Entrepreneurs, to help aspiring entrepreneurs and established businesses find the most fertile ground for their enterprises.


Enlace Now Hoy San Diego, Is There an Hoy Orange County in the Making?

What: Enlace, the San Diego Union-Tribune’s weekly Spanish-language publication changed its name to Hoy San Diego. The name change, as well as a format change from broadsheet to tabloid happened on February 13. Why it matters: Hoy now has newspapers in Los Angeles (daily), Chicago and San Diego and Tribune also owns several other Hispanic targeted […]


ANA: 79% of Advertisers Used Programmatic and 31% Expanded In-House

Fortune 1000 client side marketers interviewed by the Association of National Advertisers (ANA) are heavily betting on programmatic marketing, despite the high fraud rate that is associated with programmatic media buys. Our recently introduced character Programático López is right to take time think on how the increase of programmatic buying and the propietary use of data by brands […]


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BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

The World Cup kicks off in Russia on June 14, 2018. While Americans won’t be able to cheer for their own national team this time, US soccer fans are more engaged and excited about the tournament than ever.


As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?