We talked to Robert Rardin, Senior Director of Marketing and Event Presentation at FC Dallas, about how the club positions its brand among potential fans. Through its Youth Soccer Academy, FC Dallas has signed 17 homegrown players to its first division team (a MLS record).
– Hot Topics
What: Connecting any device to the Internet. Why It matters: Because although exact figures are not yet available (since it is a new trend), the fact is that advertising will become a critical point to understanding the user. It will be like doing re-targeting, except it will be directed at things. The concept behind IOT […]
Who are brands turning to in order to engage today’s evolving Hispanic audiences? Are Univision and Telemundo still the go-to networks, and how are budget allocations shifting as new platforms and media emerge?
We talked to Lexie Sidney, Director of Strategic Marketing for the MLS Houston Dynamo, about the team’s marketing strategies for growth and the challenges it faces in the sports market.
Six years after Evan Spiegel and Bobby Murphy, CEO and CTO of Snap Inc., respectively, developed their image exchange application at Stanford University, Snapchat has become a mainstay of the millennials’ social life—successfully evolving from a scorned application for sending fleeting photos to a messaging platform with new content formats.
According to AdColony’s Spring 2017 App Install Marketing Survey of the top 250 grossing app developers, a full 50 percent of all app install spending now goes to video advertising. Half of that is for full-screen video ads, while the rest goes to in-feed, social, and television video ads. We spoke to industry insiders about how the rise of video in app marketing will factor into Hispanic-targeted app marketing campaigns.
Check out our new roundup for brand marketers, where you’ll find the most relevant new insights and research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
SOUNDING OFF-Ernest Riba: “The Top 5 Brands That Lead the Global Ranking Today are Technology Brands”
In the below Sounding Off-Thought Leadership article, Ernest Riba, Head of Business & Product Development at Havas Media Group Argentina explains that technological brands lead in all global brand valuation models and that the success of these emerging brands is different to the one achieved by traditional mass consumer brands which typically relied on high ad investment.
With its purchase of Whole Foods for $13.7 billion, Amazon strengthens its position in the race for the retail industry and opens the door to direct contact with the Hispanic community.
The ninth annual edition of our PortadaLat conference in Miami was a success. 300+ key decision makers and thought leaders shared insights, brainstormed solutions and debated the future of marketing technology, digital platforms, brand marketing and more.
Luxury Travel-PH&R’s Robert Van Ness: “In our Florida Campaign, we targeted High Intent Consumers and Saw a Dramatic Increase in Revenue”
Portada talked to Robert Van Ness, Executive Vice President of Americas Preferred Hotels & Resorts about how the brand’s marketing strategies within the Luxury travel market.
On Wednesday, during the 9th annual PortadaLat convention in Miami, which started yesterday, the winners of the Top Digital Innovator, Top Latin Online Video Campaign, Top Video Creator, and Top Panregional Mkt Professional awards were revealed. Find out who they are!
During the 9th annual PortadaLat convention in Miami, which started yesterday, the winners to the Top Travel Marketing Campaign and “Viajero Inteligente” were revealed.
Ten shortlisted nominees for the Golazo Awards pitched their campaigns to the Golazo Award Jury at PortadaLat. Three 3 U.S. contenders were selected. They will be at the final contest at Portada’s Sports Marketing Forum in New York, on September 13th. The jury also determined the winner of the Golazo Latin America Award.
A recent study highlights the importance of popularity — being talked about and recommended by others — in driving the success of leading brands across categories today.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
According to Accenture, in the past year alone, more than half of online users favored devices other than TV sets for video viewing. Brazilians included.
#PortadaLat Speaker-Pablo Chiozza of Latam Airlines: “Our New Low Cost Strategy Will Translate into Fare Decreases of Up to 40%”
Pablo Chiozza, Sr. VP USA, Canada & Caribbean, Latam Airlines Group will be one the many major executives present at PortadaLat. Portada interviewed Chiozza to ask him about Latam’s new low-cost strategy, the use of marketing tech to acquire new customers and more.
#PortadaLat Speaker-PepsiCo’s Ricardo Arias-Nath: “I Constantly See Proofs that a Good Narrative Can Make a Pale Story Colorful.”
Pepsico’s Latin America Beverages Chief Marketing Officer Ricardo Arias Nath is going to be one of the highlights at our ninth annual PortadaLat conference next month in Miami. In his keynote speech on June 8, Arias Nath will speak about “How Innovation shapes PepsiCo’s Latin American marketing strategy.” We interviewed Arias Nath who answered several questions about PepsiCo’s approach to Latin American marketing.
Portada talked to Gustavo Guerra, brand director of Tecate Equity in Heineken U.S., about how the beer brand is going after the major U.S. market through sports sponsorships.