Hispanics represent a huge opportunity for marketers with 57 million people adding up to $1.3 trillion in spending power. But with such large numbers comes complexity, and a struggle to form a complete picture of Hispanic consumers.
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Portada’s research team just published the “2017 Content Marketing Initiatives targeting Hispanic and Multicultural Audiences Report”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers, the majority of consumers in many major markets, with content marketing programs as well as for media and and marketing tech vendors.
This new Portada research report provides intelligence and best practices on the use of social media for soccer marketing to brand, agency and media executives. The information has been compiled by Portada’s Research team from Portada proprietary data, third-party data as well as interviews with key industry players. Get answers to the below questions: Which […]
Multicultural is the new mainstream. That is why we are very excited to publish the 2017 ANA Portada Multicultural Thought Leadership Supplement, an exclusive partnership betweeen Portada and the Association of National Advertisers (ANA).
The just ended first quarter of 2017 was certainly eventful for politics and marketing. 7 essential insights that impact your multicultural marketing business. Questions we answer: Is Univision back on track?; Trump’s impact on Hispanic advertising, Are agencies winning multicultural accounts…and more. 1. Is Univision back on track? Well…. Early in January the Federal Communications Commission announced that […]
Out of the Top 10 Highest-Paid Athlete Endorsers of 2016 list from the marketing agency Opendorse, four players play golf, and one of them has only 111K followers on twitter.
Allstate, MasterCard, Sprint and other Fortune 500 Companies Join Portada’s New Sports Marketing Board
We are thrilled to present Portada Sports Marketing Board, which will feature 12 brand marketing and agency luminaries. This announcement underscores our new commitment to serving the vibrant sports and soccer marketing sectors.As members of the Sports Marketing Board, these leaders and innovators will participate in Portada’s marquee events and provide thought leadership to Portada writers and researchers.
According to a recent study by Video content on social media grew by 67 percent in Latin America in 2016. Is this a global or region-specific trend?
Miami-based music production company Animal Music has opened a studio in Los Angeles, California to meet an increasing demand for Multicultural talent.
RESEARCH: Lego Named Most Powerful Brand, Apple Tops Brand Intimacy Report, Estée Lauder Top Luxury Vendor
Check out our new round up for brand marketers, where you’ll find the week’s most relevant insight and research. If you’re trying to keep up, consider this your one-stop shop SaaS firm Snaplytics released its quarterly metrics report for Q4 2016: 54.8% of followers will open brand stories and 87.5% will complete the full story after opening. Thirteen […]
Portada interwiews Michael Roca, Associate Director of Total Market Planning at Hearts & Science . Roca shares his views on multicultural marketing under Trump and how H&S leads P&Gs larger multicultural marketing efforts, including its programmatic and content marketing efforts.
Javier Marin trusted his entrepreneurial spirit, and decided to launch his own soccer merchandise store in Chelsea, Massachusetts. As Portada beefs up its content offering on entrepreneurship and innovation. Javier Marin epitomizes our effort. Marin is an American-Venezuelan entrepreneur that has excelled by providing innovative solutions in sports and media.
Portada, the leading Source on cross-cultural marketing, www.portada-online.com, is today publishing the 2017 Online Video Marketing Guide. The Guide provides intelligence, forecasts and dissects key trends by key brand marketing, agency and media executives who are shaping the video marketing space.
The Data Marketing Forum was one of the highlights at PortadaLat. Key Agency and Media Experts explained why it is crucial to use Data Science for effective Multicultural Marketing.
Winners in 12 different categories were announced during the Award Ceremony at PortadaLat. Check out all the winners and pics below!
Dorothy Dowling, Chief Marketing Officer, Best Western Hotels & Resorts, talked about the challenges of digital marketing in the hotel industry during a chat with Adam Singolda, CEO & founder of Taboola, at #PortadaLat in Miami.
We just released a special Video Interviews including some key Speakers at the upcoming 8th Annual Edition of PortadaLat to take place this Wednesday and Thursday.
AppsFlyer has released its latest data study, The State of App Marketing, which aims to analyze the state of mobile app marketing in relation to how users interact with apps, how often and when they install and engage with apps and how often they use them.When it comes to setting marketing strategies involving mobile applications, it is important to consider both users’ behavior, as well as the operating system they use.
The summer Olympics, which begin on August 5 and will be held in the colorful city of Rio de Janeiro, Brazil, are quickly approaching, and ESPN is gearing up for its coverage of the event, for which it has rights in Latin America and the Caribbean.
The 8th Annual Edition of PortadaLat is taking place next Wednesday June 8 and Thursday June 9 in Miami’s Hyatt Regency Hotel. To get you ready, here are 10 ways you will benefit from the event. Not registered yet? You can do so at the special online promotional rate! 10 ways you will benefit by attending our annual showcase of the best and brightes in Latin Marketing, Media and Digital Innovation.