Ikea, Valvoline, Cross Country Mortgage, Gatorade Water…
Ikea, Valvoline, Cross Country Mortgage, Gatorade Water… and other brands targeting the U.S. consumer right now.
Ikea, Valvoline, Cross Country Mortgage, Gatorade Water… and other brands targeting the U.S. consumer right now.
Warner Bros Discovery presents a broader spectrum of content and unparalleled advertising opportunities to reach the U.S. Hispanic Market.
TelevisaUnivision Q2 2023 results: total revenue grew 10% to US $1.2 billion, driven by Mexican advertising, exchange rate impact, and global subscription and licensing revenue from ViX.
Jameson Irish Whiskey, Porsche, Pronovias and other brands targeting the U.S. consumer right now.
Marketers and media execs from the Portada network provide 5 takeaways from the recent Cannes Lions 2023 festival. Read what Entravision’s Juan Saldivar, NUMATEC’s Giuliano Stiglitz, and We are All Human’s Claudio Romo have to say.
The Hispanic Sentiment Study examines political polarization, DEI , and the impact of COVID-19 on the Hispanic consumer.
You can now download Portada’s just published Insights report on e-commerce marketing in Latin America. The report includes new growth estimates, investment volumes for the
Daimler, Popeye’s, Papa John’s, AT&T…and other brands targeting the U.S. consumer right now.
Tajin, the Mexican company that produces several varieties of condiments consisting predominantly of chili peppers, lime and salt, entered the U.S. market in 1993. It has since obtained a considerable following among Mexican Americans. The brand also targets the overall U.S. population transcending cultural and linguistic boundaries. Portada interviewed Luis Alfaro, Brand Leader of Tajin USA.
Customer satisfaction is an integral part of business’ ambitions if they wish to be a long-term success.
The total market theory has been dominant in traditional media for a couple of years now. But, other platforms like social media continue to rely on segmentation, targeting Hispanics through multicultural marketing. They are successful because they are out-in-the-open double agents, says industry veteran Ismalis Mendoza.
The much anticipated historic series between Pakistan and Australia witnessed many heartfelt moments during the matches both on and off the field. Australian players are
Whiskey Advertising is going to play an important role in the upcoming Soccer World Cup. Buchanan’s has launched a series of advertisements honoring Hispanic soccer fans. Portada talked to Joyce He, Brand Director, Buchanan’s Whisky at Diageo.
Frito Lay, Kohl’s, McDonald’s, Focus Energy, Chamberlain Coffee, Jamaica Tourism Board, Berkshire Hathaway Home Services,… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
A company’s website is often the first point of contact between them and their customers, so having a credible and functional site is critical, and
CTV advertising not only presents an opportunity to meet the public where they now stream video content, but it provides a tech-forward mainstay for advertisers to reach and mobilize underserved markets.
Partnership between the Arizona Coyotes & the Arizona Hispanic Chamber of Commerce to Shine Spotlight on Thriving Hispanic Businesses Throughout the Season. The Arizona Coyotes,
TelevisaUnivision and Combate Global announced the premiere of a new MMA competition reality series for ViX+ for the U.S. and Mexico.
What is the effectiveness of influencer marketing? How have conversion rates evolved? Is influencer marketing really helping brands to convert or is it more of an upper funnel awareness tool? We talked to Julia Estacolchic Sr. Director, Brand Marketing at Match and other brand marketers in the Portada network to find out.
It’s 6:30am. You know you’ve got to get up but the press of the snooze button allows you to drift off to sleep again. 6:45am,