20% of Canada’s population is composed of ethnic consumers, and nearly half of Canadians identify with more than one ethnic group. Yet, there is not enough attention to multicultural marketing above the U.S. border.
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The NASL (North American Soccer League), US Soccer’s third division, has canceled the 2018 season. The league has several teams with strong Latin fan bases that are now in jeopardy but could also transition to more MLS and USL support.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
In paying attention to the number of Internet users who look for retail information online, we can get a good idea of the reach of e-commerce among Latin Americans, and particularly Mexicans, as well as the kind of transactions they prefer to complete based on the type of website they look for.
The WBSC released its updated international baseball rankings, with nine Latin American countries in the top 20. With its reinstatement into the Olympics in 2020, baseball in Latin America can be an increasingly attractive sport for marketers at a global level.
As an interesting plot-twist to Disney’s deal with Fox, American TV broadcaster Comcast has offered US $31 billion for British company Sky. This directly competes with 21st Century Fox’s Robert Murdoch’s offer, which was provisionally blocked by the British CMA in January.
Alex Rodriguez spoke at last week’s 12th annual MIT Sloan Sports Analytics Conference. Rodriguez is the ultimate redemption story from what appeared to be a completely damaged brand to a growing Hall of Fame business career.
While about 85% of Internet users in Latin America look at entertainment sites, only 26.4% visit travel sites, which could mean the travel industry has a lot to work on to reach Latin American audiences.
The Mexican National soccer team “El Tri” will tweet in English at @MiSeleccionMXEN. Liga MX is continuing its push in the U.S., with a reported 40 million fans stateside, and English language social media can grow that further.
We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in December 2017. YouTube is the clear winner of the entertainment industry online for Latin Americans, and even more so for Mexicans.
The total US ad market has grown by 10.8% in January 2018, driven by ad spend in national television and digital platforms.
Engaging families of multiple cultures and sponsors of all types, Tour Latino shows how Hispanic-owned businesses can connect to the community through sports.
NASCAR is continuing its work in Latino marketing, with the Daytona 500 leading off the year Sunday. By taking active steps to engage the Latino community, NASCAR can build a fan base which has not traditionally been strong but has shown potential for growth.
We talked to La Liga U.S. Delegate Rebeca Diaz Gonzalez about their marketing strategy for U.S. fans.
Adcolony has positioned itself as the world’s second-largest mobile video in the world; it occupies the first place in the Mobile Seller Trust Index, as one of the most reliable mobile advertising at the global level.
Ice sports aren’t as popular in Spain as soccer and basketball, but live streaming on the Federation site and highlights on major media outlets can help figure skating, ice hockey and skeleton gain more exposure.
We talked to executives at Las Vegas Lights FC about their new USL team. The Club is taking a unique approach to engaging the Hispanic local market.
Can Carlos Cordeiro, the new president, point U.S. Soccer back in the right direction, and will his Hispanic background influence the organization’s marketing efforts moving forward?
The world’s No. 1-ranked player has been a spectacularly successful pitchman for numerous products across various categories, but will his remarks praising Margaret Court and bashing the ATP schedule cause sponsors to rethink their commitments to him?
Jorge Posada, Carlos Beltran and T.J. Rivera were honored at Tuesday night’s Thurman Munson Awards Dinner in New York.