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Allstate, MasterCard, Sprint and other Fortune 500 Companies Join Portada’s New Sports Marketing Board

We are thrilled to present Portada Sports Marketing Board, which will feature 12 brand marketing and agency luminaries. This announcement underscores our new commitment to serving the vibrant sports and soccer marketing sectors.As members of the Sports Marketing Board, these leaders and innovators will participate in Portada’s marquee events and provide thought leadership to Portada writers and researchers.


RESEARCH: Lego Named Most Powerful Brand, Apple Tops Brand Intimacy Report, Estée Lauder Top Luxury Vendor

Check out our new round up for brand marketers, where you’ll find the week’s most relevant insight and research.  If you’re trying to keep up, consider this your one-stop shop SaaS firm Snaplytics released its quarterly metrics report for Q4 2016: 54.8% of followers will open brand stories and 87.5% will complete the full story after opening. Thirteen […]


Entrepreneurship: How Campeón Soccer Bets on the U.S. Soccer Fan

Javier Marin trusted his entrepreneurial spirit, and decided to launch his own soccer merchandise store in Chelsea, Massachusetts. As Portada beefs up its content offering on entrepreneurship and innovation. Javier Marin epitomizes our effort. Marin is an American-Venezuelan entrepreneur that has excelled by providing innovative solutions in sports and media.


RESEARCH: The State of Mobile App Marketing in LatAm

AppsFlyer has released its latest data study, The State of App Marketing, which aims to analyze the state of mobile app marketing in relation to how users interact with apps, how often and when they install and engage with apps and how often they use them.When it comes to setting marketing strategies involving mobile applications, it is important to consider both users’ behavior, as well as the operating system they use.


10 Ways You Can Benefit from PortadaLat this Wednesday and Thursday!

The 8th Annual Edition of PortadaLat is taking place next Wednesday June 8 and Thursday June 9 in Miami’s Hyatt Regency Hotel. To get you ready, here are 10 ways you will benefit from the event. Not registered yet? You can do so at the special online promotional rate! 10 ways you will benefit by attending our annual showcase of the best and brightes in Latin Marketing, Media and Digital Innovation.


MORE FROM PORTADA

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.