Good News for Digital Marketing, CPMs Increased by 7%
Explore the implications of the 7% CPM increase in digital marketing revealed in AdRoll’s Q1 2024 report.
Explore the implications of the 7% CPM increase in digital marketing revealed in AdRoll’s Q1 2024 report.
McDonald’s, Inter Miami CF, JPMorgan Chase and other brands targeting the U.S. consumer right now.
Haleon, NatureSweet, ANTA and other brands targeting the U.S. consumer right now.
Doritos® Dinamita®, Expedia Group, Netflix and other brands targeting the U.S. consumer right now.
Canela Media and Marca unite through a strategic commercial partnership to dominate how brands reach u.s. hispanic sports fans
Gonzalo Del Fa, President of GroupM Multicultural, joins the Board of Directors at Sabio Holdings, a leader in the CTV/OTT ecosystem
Michelob ULTRA, Toyota, Peter Piper Pizza and other brands targeting the U.S. consumer right now.
Toyota, Target, Southeastern Grocers, Stellantis, QDOBA and other brands targeting the U.S. consumer right now.
Portada’s next knowledge-sharing and networking event for senior brand marketers and marketing solution providers will be taking in CDMX on April 11.
Unilever, Metro by T-Mobile, Bacardi, Gap and other brands targeting the U.S. consumer right now.
Mexican restaurants comprise 11% of U.S. establishments. Only 2% of Latin restaurants provide non-Mexican food, according to the Pew Research Center, based on SafeGraph data.
Acura, Principal, E.L.F., Mastercard and other brands targeting the U.S. consumer right now.
New data shows that the EPL (English Premier League) now leads the U.S. soccer viewership ranking for the first time, beating LigaMX. Five factors explain the relative rise of the English Premier League versus Liga MX.
S&P Global Ratings expects U.S. advertising revenue to increase by 7.6% in 2024—eleven factors to consider for 2024 advertising trends.
As the U.S. becomes increasingly diverse and more people self-identify with more than one race, culture, or ethnicity, “Multiracial” is the fastest-growing segment of the
We explore the media channels that are making waves among this demographic, drawing insights from industry stalwarts Cayetano Chimeno, Global Partnerships Director & Country Manager Digo Hispanic Media Spain and Augusto Ghigliotti, Head of Publishers at Digo Hispanic Media,
Ancestry, Uber, Wizz, SIXT … and other brands currently targeting the U.S. consumer.
Shell, Don Julio, Freeway Insurance, Bimbo…and other brands targeting the U.S. consumer right now.
Ikea, Valvoline, Cross Country Mortgage, Gatorade Water… and other brands targeting the U.S. consumer right now.
Warner Bros Discovery presents a broader spectrum of content and unparalleled advertising opportunities to reach the U.S. Hispanic Market.