Azteca America, a U.S.-based, Spanish-language network wholly-owned by HC2 Network Inc., a subsidiary of HC2 Holdings, Inc. (NYSE: HCHC), unveiled its 2018-2019 programming line-up at its annual upfront presentation in New York City. We talked to Craig Geller, Executive VP, Network Sales, Digital and Marketing, about what’s in store for Azteca America this year.
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Top LatAm E-Commerce Sites: 47.4% of Latin American Internet Users Buy on MercadoLibre, Only 16.6% Prefer Amazon
We looked at the most-frequently visited retail websites in Latin America, and particularly in Mexico, in February. Even though Amazon is expanding in Latin America, it’s still second to Mercado Libre, the biggest online retailer in Latin America.
South Florida based eSports leader Ben Spoont will speak at Portada Miami. The Miami Heat partner will discuss how eSports is bringing value to existing traditional professional sports teams.
We talked to Circus marketing CEO Bruno Lambertini about priorities for marketing innovation and how to survive through the digital revolution. The world of marketing is changing at an accelerated pace, agencies like Circus Marketing, that are willing to take risks and invest in a smart way, will survive in the new economy.
NASCAR’s Chief International Officer Jim Cassidy discussed NASCAR’s strategy for Latin America. The Latino audience, both Spanish and English speaking, continues to grow; and the power of Latino Millennials to engage with brands and properties like NASCAR is also rising.
After signing Landon Donovan, Liga MX soccer team Leon is still missing on generating content in English to communicate with US-native fans.
Fox Sports Latin America will air Spanish and Portuguese language coverage of races at the Texas Motor Speedway in Fort Worth this weekend. These broadcasts are part of NASCAR’s goal of engaging the growing number of Spanish speaking fans in the U.S. and abroad.
Liga MX squad Club América announced a broadbased partnership with Toyota, the No. 1 auto brand in the U.S. Hispanic market. Its sponsorship of Tour Águila, Club América’s annual U.S. Tour, is key to leveraging that position in the market.
Portada presents the highest level unit in Portada’s Council System: its Council of the Americas, a group of highly regarded C-level executives that share their enthusiasm for Marketing, Tech, and Media.
More MLB teams have Spanish-Language broadcasts and dedicated Spanish Websites than ever. As more Latino players dot MLB rosters and more Spanish-speaking fans consume the sport in new ways, marketers can reach these fans of more teams, en español, via TV and online.
Modelo Especial has become the official import beer of the MLS’s LA Galaxy. Combined with official beer status with the UFC, Constellation Brands has positioned Modelo well within two sports (MMA and soccer) that resonate strongly with Latino fans.
The Miami Open, one of the five largest tennis tournaments in the world, has a strong roster of Latino partners led by Presenting Sponsor Itaú. Situated in a strong Hispanic market and moving even deeper into a dense Hispanic population next year, the event is an increasingly valuable property for marketers.
We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in January 2018. YouTube is still on top of the online entertainment industry for Latin Americans, and even more so for Mexicans.
Argentina footballer Javier Mascherano’s deal with Latin American eSports agency eSports Planet reflects the growth of the competition’s growth in the region. Latin America has been a hotbed of elite gaming; partnering with a mainstream international sports star is a logical step in reeling in the casual fan base.
Genius Sports Group Communications Director Chris Dougan will be one of this year’s speakers at Portada Miami. He will discuss Gaming and Gambling with Ben Spoont at the EAST hotel on April 19. This is one of the topics that are changing the future of sports marketing. There will be plenty of questions moving forward as more entities, particularly in the U.S., embrace legal gambling on sports and eSports.
We looked at the sports websites with the highest amount of Latin American (and particularly Mexican) visitors in January 2018. A significant percentage of Latin Americans devotes time to consuming sports content online. Interestingly, two of the top three sites are based in Brazil.
The Yankees’ Gary Sanchez and Astros’ Carlos Correa head the list of Latino players with the biggest Twitter growth. As the social media presence of Latino stars soars, the opportunities for brands to connect increases, with Correa’s Adidas deal a prime example.
Portada Council System members are more than 70 senior brand marketing, agency and media executives from all over the Americas. Their input drives Portada’s content and networking platform. The Council System will be officially launched at Portada Miami on April 18-19.
Elisabeth Kodner of the Milwaukee Bucks discussed the franchise’s outreach to its growing Hispanic fan base. While not as large as other urban areas, Latinos still remain a growing and vibrant fan base, with an affinity to hoops.
Coca-Cola, Sprint, Volkswagen, BuzzFeed and VICE are among the international partners for Telemundo Deportes’ coverage of FIFA World Cup 2018. Power brands providing sponsorship and Spanish-language content across multimedia platforms, even without a U.S. team presence in Russia, demonstrates the desire to connect with this audience.