Ford, AT&T, State Farm to Integrate Brands in ‘La Voz Kids’
Three of Telemundo’s main advertisers, Ford, AT&T and State Farm have signed sponsorships for La Voz Kids, the network’s singing competition that premiered May 5th
Three of Telemundo’s main advertisers, Ford, AT&T and State Farm have signed sponsorships for La Voz Kids, the network’s singing competition that premiered May 5th
LatinWorks, Grupo Gallegos, Alma DDB and The Vidal Partnership won awards for having conceived the ‘Top 5 creative executions of 2013’ at the second annual U.S.H. Idea
The NewFronts, which take place this week in New York City, are intended to play an important part in driving digital video from a US
The “V” of Vme Media Inc. might very well now stand for “Venezuela,” as a group of high-profile Venezuelan investors are committing a “major investment”
Are journalists, bloggers and content marketers writing for search engines or for their audiences? Is it possible to do both? The digital Age has brought
TV Azteca’s sales in 2013 are projected to see a slight increase of 0.1%, in addition to pre-tax earnings, write-offs and depreciation (Ebitda) of 0%
Mario Cordon, CMO of Open English confirmed his participation at the 2013 Latin American Advertising and Media Summit, which will take place in Miami on
Attention journalists, bloggers and copy writers at ad agencies: The Associated Press just announced that it will no longer allow the term “illegal immigrant” or
Consumers are now spending more time with online media than they are with traditional forms of media. Globally digital including social media and mobile internet
Yahoo is in talks to acquire a controlling stake in Dailymotion, one of the world’s most popular online video websites, in what would be Yahoo
How many of you spend more than 90 minutes a day watching broadcast television? Two hands timidly go up. What about cable TV? Thirty hands
Comcast announced that it will buy General Electric (GE)’s entire 49 percent common equity stake in NBCUniversal for approximately $16.7 billion, according to Reuters. The
ABC and Univision announced that their joint venture news and lifestyle network for U.S. Hispanics will be called Fusion. The long-awaited media service launches in
Taco Bell’s ‘Viva Young’ spot that aired during the second quarter of the game was the most popular commercial of the Superbowl night, according to a poll conducted
The appointment of Joe Uva as NBCU’s Chairman, Hispanic Enterprises and Content, is “an exciting evolution of NBCUniversal’s strategy to serve the growing Hispanic population in
From old-fashioned telenovelas to action-packed series and reality shows featuring bikini-clad reporters, Spanish-language producers, broadcast and cable networks gathered this year at the Fontainbleau Hotel
FOX Deportes announced a new strategic partnership with radio broadcaster Stardome Radio Networks, providing Latino sports fans with more ways to stay up to date
What is the Panregional Advertising market? Our just published report defines the panregional advertising market as advertising placements bought in two or more Latin American
InterMedia and Azteca Acquisition Corporation announced the signing of a definitive agreement under which InterMedia will merge Cinelatino and InterMedia Español Holdings, LLC, which includes
Two veteran executives at The Vidal Partnership, Alberto Ferrer and Gustavo Carvajal, have left their posts at the New York City-based agency, Portada has learned.