Taco Bell’s ‘Viva Young’ spot that aired during the second quarter of the game was the most popular commercial of the Superbowl night, according to a poll conducted by YaSabe.com. Second place with the Hispanic demographic went to Doritos and its first quarter ‘Goat 4 Sale’ spot. Taco Bell’s winning spot was the only commercial of the night that featured Spanish language content.
For the overall U.S. market, according to USA Today’s Ad Meter, the Anheuser-Busch ad won the first position as the most popular commercial of the night. The spot chronicled the relationship between a trainer and the horse he raised. Anheuser Busch was followed by P&G’s Tide and RAM in USA Today’s Ad Meter.
26% of Hispanics cared more about the Commercials than the Game
YaSabe’s polling suggests that 48% of Hispanic adults in the US tuned in to watch this year’s Super Bowl, and 26% of those indicated that they cared more about the commercials than the game itself – so the advertisers did make an impression on Hispanic consumers. But Taco Bell showed that it is possible to use Spanish language content to make special connections with Hispanic consumers, who after all are the fastest growing consumer demographic in the United States.