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Two veteran executives at The Vidal Partnership, Alberto Ferrer and Gustavo Carvajal, have left their posts at the New York City-based agency, Portada has learned. 

Alberto Ferrer
Alberto Ferrer

Ferrer, a seasoned marketing and advertising executive, on Dec. 31 left the agency, where he was Managing Partner, Marketing + Operations. During his tenure at TVP, Ferrer held several positions, including handling digital efforts, helping clients across industries boost their digital marketing strategies. Ferrer is also the brother of Beatriz Ferrer-Vidal, another agency executive and wife of President & CEO Manny Vidal.

Also out as of January 2013 is Gustavo Carvajal, a native of Colombia, who boasted the colorful title of “Idea Catalyst” at the agency. Carvajal, a PR and communications specialist, had worked at The Vidal Partnership for over 11 years. He confirmed his departure, though he declined to give out specifics about the current state of the agency and/or his future plans.

Key Account Losses

The departures come on the heels of a key loss at the independent agency, led by Vidal himself. Late last year, TVP lost the creative and PR duties for the brand Heineken, which in December announced it was consolidating Hispanic advertising with Wieden & Kennedy.

The Vidal Partnership is a full-service, independent advertising agency working with clients including FEMA, NFL, Tylenol, Rémy Martin and TD Bank.

Calls –and emails- to agency principals Manny Vidal and Antonio Ruiz were not answered by press time.




Laura has lived and worked as a journalist in Mexico, Chile, Argentina and the U.S. She was the founder and editor in chief of Marketing y Medios magazine, an English- language trade publication devoted to explaining the Hispanic market to a non-Spanish speaking audience of executives and marketers. Prior to that, she was responsible for creating and launching the Spanish-language edition of the Wall Street Journal. She was also the creator and founding editor of Entrepreneur magazine´s Spanish-language Web site She is fluent in Spanish, English and French and works as a freelance writer and editor in New York City.


  1. Hispanic Marketer

    Sad about all these departures as a whole. Indicative of an industry? Dieste is down to about 13 people. TVP now has just about three people left to turn off the lights.

  2. Longtime veteran

    So sad about the news overall. Indicative of an entire industry or just legacy agencies that never evolved? Dieste is down to 13 people. Now, TVP still has 1-2 warm bodies to turn off the lights.

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