Meredith Corporation will launch the new English-language magazine “Parents Latina” with a circulation of 700,000, aimed to serve the growing population of English-speaking U.S. Hispanic millennial mothers. The magazine will be launching in Spring 2015 and complement Meredith’s existing Spanish-language brand, Ser Padres.
MiTú, the Latino media brand and multi-channel network dedicated to Latino content, has announced it will partner with the National Association of Latino Independent Producers (NALIP). The alliance will allow organizations to cross promote and market each others’ services and programming while developing original content and new talent.
The Menomonee Falls-based auto retailer Russ Darrow group has launched a Hispanic Market Division to satisfy the needs of the Wisconsin Hispanic community. Mario Gayoso Noguerol will lead this Hispanic Market Division.
Looking to boost its presence on draft in bars and restaurants, Corona is planning to expand Corona Light on draft nationally, and to introduce Corona Extra on draft in test markets.Corona Light draft will be featured in two television commercials during its March rollout and again in the summer selling season.
After evaluating the social media presence of travel brands between December 9 and 15 2013, eDigitalResearch report placed KLM in the first position as the best travel social media benchmark.
Magazine publishers are addressing the U.S.-based upscale Latinas audience, with English-language, luxury and lifestyle publications.
In this day and age, merely looking at television ratings is no longer enough to understand the engagement of viewers with a specific program or
AARP today is officially launching LifeReimagined, an online destination aimed at helping the 50-plus demographic reinvent themselves with tools and advice for career, health and relationships.
YaSabe has been selected by Viva Móvil by Jennifer Lopez as provider of local information, the companies announced today. Under the agreement, whose financials were
UPDATE: The National Puerto Rican Day Parade, Inc. has issued a statement about this story. A New York City grassroots group known as “Boricuas for a
McDonald’s USA wanted to get a jumpstart on its sponsorship of the 2014 FIFA WorldCup in Brazil, so the company’s marketing team thought a good
Dallas-based Daisy Brand is not new in the business of buying Hispanic media. In fact, the family-owned dairy producer has been buying Hispanic television for
Dallas-based advertising agency Dieste has hired Ivar Rodriguez as Group Creative Director for its New York office. Prior to joining Dieste, Rodríguez created award-winning campaigns
Televisa Publishing and Digital just announced the launch of the Texas Edition of Poder Hispanic, a a business and lifestyle publication targeted at English-speaking business-minded
California’s Hispanic population will equal that of whites this year before becoming the state’s largest demographic group in 2014 for the first time since statehood
Texans are in a constant state of flux. They have also profited from a strong economy. Texas has been one of the few bright spots in a generally weak U.S. economy. A recent report of the Milken Institute reflects the dominance of Texas cities.
The recent news that Tecate and Tecate Light will consolidate all of their advertising with Mexico-based Olabuenaga Chemistri continues to make waves, with U.S. Hispanic shops fearing other marketers
The Spanish language and the Latin culture are enormous assets for the U.S. economy. In this regard, the U.S. marketing, media and cultural industries, have a lot
Hispanics are fueling growth in California, the most populous state in the U.S. According to the 2010 U.S. census figures, no less than 37,6% of Californians are Hispanics.
“Ad investment outside the top 10 Hispanic Markets can be a major growth driver for Corporate America”, says José Vélez-Silva. Partner, Director of Client Services,