Auto retailer Russ Darrow creates Hispanic Market Division

What: Russ Darrow group, the auto retailer, has created a Hispanic Market Division to respond to the needs of the Wisconsin Hispanic community.
Why it matters: The company has hired Mario Gayoso Noguerol as the new Hispanic Market manager,who will lead this division.

rdThe Menomonee Falls-based auto retailer Russ Darrow group has launched a Hispanic Market Division to satisfy the needs of the Wisconsin Hispanic community. Mario Gayoso Noguerol will lead this Hispanic Market Division.

Gayoso Noguerol was hired to serve as the Hispanic Market manager. He previously worked for Telemundo as an account executive.In addition, he is a member of the Latino Chamber of Commerce of Dane County in Madison and the Hispanic Chamber of Commerce Wisconsin in Milwaukee.

Russ Darrow has more than 600 employees, as well as a nationwide fleet and an in-house financing company. The company also counts with dealerships in Milwaukee, Appleton, Green Bay, Madison, Fond du Lac, Waukesha, Wawatosa, West Bend and Greenfield.

“Mario’s high energy, outgoing personality, and understanding of the Hispanic market make him a great fit for our organization and what we’re trying to accomplish,” said Mike Darrow, president and chief operating officer of the Russ Darrow Group. “In addition to marketing, we will also actively engage with the Latino community in order to grow our workforce to meet the needs of our customers.”

mgn“I’m excited to be part of the Russ Darrow Group’s Hispanic initiative and very serious about servicing the Hispanic community in Wisconsin,” Gayoso Noguerol (photo)said. “From new and used vehicle sales, financing or refinancing, service and body work, accessory sales, and more, the Russ Darrow Group is poised to become the Latino market’s go-to automotive solution.”