What?eDigitalResearch report evaluated the social media presenceof travel brands during December,2013.
Why it matters?KLM was considered the best travel social media benchmark with over 4.5 million fans, followed by Air France and Emirates.

After evaluating the social media presence of travel brands between December 9 and 15 2013, eDigitalResearch report placed KLM in the first position as the best  travel social media benchmark.

The Dutch Airline topped the Facebook chart with just over 4.5m fans, followed by Air France (2.8m) and Emirates (2.3m).

EDigitalResearch measured travel brands’ performance across the biggest social media platforms. Including Pinterest, Twitter and Google+.

KLM was the only travel brand to appear in the top five for all three.

“The great thing about Facebook, Twitter and other social media sites is that are  fantastic platforms for brands with an international reach, or even those looking to expand their horizons a little, to engage with new audiences across the globe,” said Commercial director at eDigitalResearch, Derek Eccleston .”However, if brands are serious about reaching out to large international audiences, as well as using platforms as a customer service tool, it is essential that their social media accounts are well maintained,” he added.

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