A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Last week’s Advertising Week drew hundreds of thousands of participants, according to the organizers, from around the world to New York City for a week long of over 200 different programs on advertising and its neighboring industries (media, marketing and technology).
Some stories the Hispanic Marketing, Advertising and Media world is talking about this week.
A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
How do you take a national brand that spends tons of marketing dollars in national advertising to be effective at the local level?
Portada’s 2012 Annual Conferences kicked off yesterday with the Hispanic Mobile Marketing Forum. Attendees particularly enjoyed presentations by Tania Cameron, Associate Director CRM – Hispanic Segment, Kraft Foods and Elizabeth Elliott, Mobility Manager at Starcom.
More A-level Speakers have confirmed their participation at our 6th Annual Hispanic Advertising and Media Conference this Thursday.
Lexus, the luxury vehicle division of Japanese automaker Toyota, is launching a marketing campaign to introduce the 2013 Lexus ES, its top-selling sedan. The entirely new ES represents the latest step forward in Lexus design — including next-generation technologies in connectivity and safety, as well as the first-ever ES hybrid.
The agenda of Portada's upcoming conferences on September 19th and 20th is filled with market intelligence to propel your business forward and with networking opportunities you won't find anywhere else.
Interactive One, the company affiliated with Radio One and Hispanic Social Networking Site Migente.com, is introducing Zonadesabor.com. The new site targets urban Latinos between the ages of 25 and 37 years.
More than 50 Candidates were nominated for the 8 different Award Categories. Now is your time to vote for the best and brightest in Hispanic Advertising, Marketing and Media.
A real who is who of Marketing, Media and Advertising will be present at Portada’s 6th Annual Hispanic Advertising and Media Conference in NYC’s Scholastic Auditorium with Greenhouse & Rooftop Terrace on Sept. 20, 2012. Portada’s Hispanic Mobile Marketing Forum will take place on Sept. 19 in the same venue.
Some stories the Latin Advertising, Marketing and Media world are talking about this week.
Big Data comes from various sources: CRM, transactional sources, online, social media, mobile and digital devices. Nowadays tools to process larger datasets help to facilitate Big Analysis.
Max Kilger, Chief Behavioral Scientist, Experian Simmons (photo) will present a brand new study about the Hispanic Mobile Market at Portada’s upcoming Hispanic Mobile Marketing Forum in New York City’s Scholastic Auditorium on Sept. 19th.
Durante el programa “Vestido de Novia” de Discovery Home & Health, la compañía lanzó la aplicación de “Social TV” que permitió a los televidentes interactuar con el contenido al aire en vivo a través de sus cuentas en Facebook y Twitter, por primera vez en la región y a nivel internacional.
It’s the first question anyone related to marketing to the more than 50 million of Hispanics in the U.S. deals with: Should market in Spanish, English or both? If this is such an important question why is approximately 90% of U.S. Hispanic advertising done in Spanish?
The time has come for the mobile phone to be a significant ad vehicle to reach the Hispanic population in the U.S. This is why Portada, the leading Source on Latin Marketing and Media, is organizing the Hispanic Mobile Marketing Forum in New York City’s Scholastic Auditorium on Sept. 19, 2012.
More exciting news in the Hispanic digital media space. Vivelohoy.com, the website published by Hoy Chicago (part of the Tribune company) just re-launched its new site with more relevant news and information through photo galleries, captivating videos, engaging bilingual articles and relevant links.