Big Data comes from various sources: CRM, transactional sources, online, social media, mobile and digital devices. Nowadays tools to process larger datasets help to facilitate Big Analysis. It was only going to be a matter of time for a “Big Data” analytics provider to emerge and focus exclusively on the Hispanic market: Luminar, a “big data” analytics and modeling provider focused specifically on connecting marketers with U.S. Latino consumers, just announced its launch. Luminar, a unit of Entravision Communications Corporation, helps clients identify predictable models of consumers’ behavior to allow companies to reach, upsell and retain Latino consumers more effectively.
“Many marketers looking to connect with the Latino consumer have relied on demographic information and broad cultural themes when developing their marketing strategies, leading to generalized campaigns. The analysis of ‘big data’, however, offers a much deeper understanding of consumer behaviors, giving marketers the power to truly connect with U.S. Latinos in a relevant way,” said Franklin Rios, President of Luminar. “We’re proud to be the first company to apply ‘Big Data’ analysis to Latino consumers and we look forward to providing clients with actionable insights that will positively impact their return on investment.” Luminar, offers solutions to clients in a variety of industries, including retail, consumer packaged goods, political, telecommunications, media, automotive and financial.
Presentation at Portada’s Sixth Annual Hispanic Advertising and Media Conference
Oscar Padilla, VP Strategy, Luminar will be a speaker at Portada’s 6th Annual Hispanic Advertising and Media Conference in NYC on Sept. 20, 2012. In a first presentation of its kind presentation, Padilla will talk about “How Big Data will revolutionize Hispanic marketing and advertising.”