Univision Lays Off 250 Employees
Univision Communications will lay off at least 250 employees. The cuts are mostly related to Univision’s digital units including Fusion Media Group.The lay offs amount to almost 6% of Univision’s workforce.
Univision Communications will lay off at least 250 employees. The cuts are mostly related to Univision’s digital units including Fusion Media Group.The lay offs amount to almost 6% of Univision’s workforce.
Oh dear Facebook executives, a few weeks after “videogate” you are admitting more measurement errors. Wasn’t it enough to have GroupM call your artificially inflated video metrics “careless and unfortunate”? Well, yesterday Facebook admitted to the media buying community that it had uncovered a bug in a Page Insight dashboart that overstated the 7 day reach of a Facebook page by 49% and the 28-day reach by 122%. The paid reach has not been impacted by this measurement error. Below excerpts of the Facebook announcement.
How do Hispanics relate to apps depending on their acculturation level? Little if anything has been researched around this. A new white paper “Mobile App Diversity across Total Hispanic Market”, the result of the collaboration between ThinkNow Research and Entravision Communications Corporation sheds light on this key issue for marketers.
What:Adobe has entered into a definitive agreement to acquire TubeMogul for approximately US$540 million net of debt and cash. Why it matters: TubeMogul acquisition brings a
What are the main challenges when it comes to increase Hispanic video marketing budgets? This question was asked to major ad buyers from MediaVest, Horizon, Publicis Media and Dunkin’ Brands in a piece included in our just released 52 page 2017 Video Marketing Guide (Free Download).
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
More than 80 percent of advertisers currently use data to help them manage agency relationships, especially in the area of managing media budgets according to the new survey “Using Data to Manage Agency Relationships: What’s Important to Marketers,” from the ANA (Association of National Advertisers).Data is most important and most heavily used in managing media and billing/budgets, and least important and least used in the areas of creative and production.
Here we are again, this time with the updates from October. Between events, trips, and appointments, it was a busy month.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
The New York Times Company has acquired The Wirecutter and its sibling, The Sweethome in a US$30 million all-cash transaction that closed on October 24, 2016.
Snapchat is changing it’ ad sales revenue model with media agencies.Snapchat wants to pay content partners a flat license fee up front and keep the ad money for itself, instead of sharing ad revenue.
What: EBay Inc. will sell most of its stake in MercadoLibre Inc., Latin America’s largest online marketplace. Why it matters: MercadoLibre is one of the most active
WPP’S global programmatic media and technology platform Xaxis has acquired Triad Retail Media, a leading digital retail media specialist in the US.Triad Retail Media recently launched a Hispanic owned ad network.
What: Snap Inc., the parent company of Snapchat, is said to be working on an initial public offering for March. Why it matters: The IPO, which
We spoke to Neha Misra, Vice President, Strategy & Analytics at MBuy, Albert Thompson, Director of Digital Strategy at Walton Isaacson, Zach Rosenberg, President of MBMG Media, Xavier Mantilla and Guillermo Abud, Head of Global Business Development & Programmatic at Batanga Media to gauge the industry’s feelings about where Facebook will go from here, third-party auditing and greater industry transparency in general.
Which sports sites are preferred by Hispanic users that are residents of the United States? What behavior was observed during July 2016? Who added the
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
San Francisco data management platform Krux is being acquired by Salesforce in a deal valued around US$700 million in cash and stock.Krux will allow Salesforce to extend its audience segmentation and targeting for brands. Krux’s clients include Kellogg’s, ConAgra, Time Warner and JetBlue.
Mobile Ads & Social Media can trigger purchase interest and aid product discovery, according to IAB’S latest “Mobile Commerce: A Global Perspective,” a mobile users survey carried out in 19 Countries.
Independent mobile marketing platform AppLovin has entered into a definitive agreement with Orient Hontai Capital, a private equity investment firm in China in a deal valued at US$1.4 billion.AppLovin will continue its standard operations, maintaining its corporate headquarters in Palo Alto, California and servicing its customers globally.