Which sports sites are preferred by Hispanic users that are residents of the United States? What behavior was observed during July 2016? Who added the most traffic? The answers to this and more, according to comScore‘s July 2016 rankings.

ESPN comes in first on the rankings. As a channel that specializes in sports, it won the contest against sites that, for the most part, have a sports division within a general news site.

Source: comScore Media Metrix, United States, Hispanic All, Home and Work, PC/Laptop only, July 2016Total Unique Visitors (000)
   Total Internet: Hispanic All31,313
   Sports8,993
1   ESPN2,027
2   Yahoo Sports-NBC Sports Network1,836
3   USA TODAY Sports Media Group1,427
4   MSN Sports1,280
5   Fox Sports Digital – Sporting News Media1,045
6   MLB986
7   Bleacher Report – Turner Sports Network953
8   SB Nation911
9   CBS Sports674
10   Sports Illustrated Sites551
11   NFL Internet Group510
12   TMZ Sports482
13   Active.com Sites404
14   POWERPLAYNATION.COM269
15   ROJADIRECTA.ME179

To our surprise, Yahoo Sports-Sporting News Media came in second. While Yahoo! has presented a decrease in traffic in Latin American countries (at the beginning of the year it shut down its Mexico and Argentina offices), its sports division clearly gained followers through the US Hispanic market.

On the other hand, it is interesting to note that there is only one sports league on the rankings. Contrary to what you might assume, it’s baseball, with the MLB’s page coming in among the most read by US Hispanics. There it is, above both football and soccer.

It’s important to note that there are various English-language media properties on the list. This implies a certain multicultural, and probably bilingual, leaning among readers.

It is also curious that TMZ Sports came in twelfth, as its sports content focuses on gossip and rumors about athletes and less about the actual sports themselves.

At the end of our ranking is ROJADIRECTA.ME, a Spanish site that allows users to watch different sporting events live from their computers through live streaming or pre-recorded videos.

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Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.

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