How do Hispanics relate to apps depending on their acculturation level? Little if anything has been researched around this. A new white paper “Mobile App Diversity across Total Hispanic Market”, the result of the collaboration between ThinkNow Research and Entravision sheds light on this key issue for marketers.
While it is well-known that Hispanics over-index in mobile and app usage, insights into the similarities and distinctions across generational and/or acculturation levels have been lacking to date. Not anymore. “Mobile App Diversity across Total Hispanic Market” is an in-depth study to thoroughly analyze Hispanic market mobile app behavior across acculturation levels. Download it here!