A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Programmatic media company Headway has introduced NativeWay, the first marketplace for native ads on Spanish-language websites for the first time.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
IPG Mediabrands’ MAGNA has closed an industry-first strategic partnership with Roku, Inc. to deliver targeted advertising to OTT audiences.Partnering with Roku builds on these efforts, enabling MAGNA clients to reach viewers who have shifted their TV consumption to OTT.
Advertising technology company Viant, part of Time Inc., has signed an agreement to acquire Adelphic. The combination will create the industry’s first people-based demand-side platform, powered by over 1 billion registered users globally.
AppsFlyer has raised an additional US$56 million in Series C financing, bringing its total funding to US$84 million. The round was led by Qumra Capital, Goldman Sachs Private Capital Investing, Deutsche Telekom Capital Partners and Pitango Growth Join Investors Roster.
Portada interviewed Francisco Garcia, Chief Media Officer at Exiber.
As the US-Hispanic demographic evolves and grows, multicultural strategists and media planners are faced with the challenge of connecting with an audience that cannot be defined by a single language or set of behaviors.
Yahoo will be renamed Altaba Inc. following Verizon’s US$4.83 billion acquisition of the company.Marissa Mayer is stepping down from Yahoo’s board after the closing of its deal along with 5 other directors.
MediaMath has partnered with ROI Influencer Media, a media company that connects brands to celebrities’ influencer followings and offer marketers the ability to purchase influencer marketing programmatically. Marketers will be able to access celebrities to provide branded content on their social media pages, blog pages, and Web sites and bid on influencer advertising programmatically, in real time.
Beijing-based Spearhead Integrated Marketing Communication Group has completed its acquisition of San Francisco-based Smaato Inc. and Smaato Holding AG for US$148 million.Smaato and Spearhead are moving forward with the expansion of the leading global real-time mobile monetization platform.Smaato will retain its branding and name and remain largely independent within Spearhead.
Digital advertising division of Cisneros Cisneros Interactive announced a US$2 million capital investment in Audio.ad. Audio.Ad will expand operations in Brazil, Central America, and the U.S. Hispanic market.
What: Discovery Communications announced an investment in and strategic partnership with digital media company Batanga Media. Why it matters: This is the first investment of
Brands that overlook inherently digital strategies are doomed to miss out on valuable connections with their consumers. The successful execution of digital marketing campaigns requires the adoption of innate digital strategies, but many marketers still fail to integrate them into their plans. Adopting the following three strategies will secure a brand boost in the increasingly complex and competitive world of digital marketing. (Partner Message).
Engaging the Millennial consumer is crucial to Corporate America’s marketing plans. Branded content plays a key role in this effort. Get the research substantiating branded content efforts and read about 8 surefire ways brands can connect with millennials (Partner Message).
Dugout.com, a new digital platform created with clubs and players to connect football fans and deliver exclusive content, has launched globally. The platform is free of charge and all in one place.This is the first time world’s greatest clubs like Arsenal FC, Chelsea FC, FC Barcelona, FC Bayern Munich, Liverpool FC, Manchester City FC and Real Madrid CF unite for a commercial venture.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Does the degree Hispanics share apps depend on their acculturation level. According to the white paper “Mobile App Diversity across Total Hispanic Market”, this is clearly the case. One key insight of the study, the result of the collaboration between ThinkNow Research and Entravision, is the importance of ‘collectivism’ in app downloads/usage. Of those who share apps across acculturation: two statistically
significant findings were secured: 69% of low acculturated users share apps, more so than the medium and
higher acculturated segments.
Prisa Brand Solutions is introducing a publisher Trading Desk to better monetize its audiences in the U.S. Hispanic market, Latin America and Spain. The new Trading Desk will be operated from Prisa’s Central Hub in Madrid, Spain, for Local, National and International campaigns and from the Miami Hub for Latam and the U.S. Hispanic market, Gonzalo Ochoa Abal, Managing Director Americas at Prisa Brand Solutions tells Portada.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.