What: Cisneros Interactive, the Digital advertising division of Cisneros, announced a US$2 million capital investment in Audio.ad.
Why it matters: Audio.Ad will expand operations in the U.S. Hispanic market, Brazil and Central America.
Cisneros Interactive, a digital advertising division of Cisneros, announced a US$2 million capital investment in Audio.ad, a digital audio advertising company active in Latin America and the U.S.
The capital will empower Audio.Ad to expand operations in Brazil and Central America, and strengthen its position in the U.S. Hispanic market. A percentage of the funds also have been earmarked for product development.
Cisneros Interactive first acquired a majority stake in Audio.Ad in March of 2015. Founded by German Herebia and Carlos Cordoba, Audio.Ad is a network of audio spots to serve Latin America and the U.S. Hispanic market, allowing advertisers to place audio advertising spots in traditional radio stations’ live online streams and digital audio-streaming services heard on a variety of connected devices, such as desktop computers, laptops, smart phones, tablets, and digital audio players.
“During the past year, we have consolidated our offer and experienced solid growth in these markets, solidifying our leadership position in Latin America,” assured Carlos Cordoba, Managing Director of Audio.Ad. “We’ve made significant investment and progress in educating the market on the usage and benefits of audio advertising, and we have run a number of successful campaigns that prove that audio ads deliver concrete business results.”
“We are thrilled and encouraged by the company’s fast progress. It is no secret that users of all ages are listening to music and talk radio on their computers and smartphones. Just like what happened with desktop advertising, and later with mobile, users are the first to move to new platforms and advertisers follow close behind,” stated Victor Kong, President of Cisneros Interactive.