A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Online marketplace operator Rubicon Project has partnered with data tech company Integral Ad Science (IAS) to offer advertisers third-party visibility scores for display and video advertising.
A new study from Alphonso, Inc. reveals that Super Bowl 2017 was the most watched Super Bowl, with 115M viewers tuning in across TV networks (108M viewers) and live streaming (7M viewers).
Mobile app developer Cheetah Mobile has appointed video inventory management platform, SpotX, to help monetize video in its global suite of apps on iOS and Android devices.
Portada‘s 2017 Online Marketing Guide is out! Download it for free and get the latest in opportunities and challenges in the industry, video ad market forecasts and video audience development.
According to Visible Measures, Budweiser‘s Super Bowl LI story of immigration “Born the Hard Way” had the most online video views as of the morning after the game. “Disruptive World” by Wix.com, and #UnlimitedMovies by T-Mobile came in second and third, respectfully.
According to a new Parks Associates report, churn rates for OTT video services are 19% of U.S. broadband households, which would mean that about one in five households have cancelled an OTT service in the past 12 months.
According to Cisco’s new Mobile Visual Networking Index for 2017, by 2021, video will make up 78 percent of all global mobile data traffic, compared to 60 percent in 2016.
The Internet Advertising Bureau (IAB) in Mexico released stats from Google‘s global project for branding and communication. The study found that mobile is the main device used for viewing video in Latin America, and that ads work better if they ar designed for smartphones and tablets.
In a new report, Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.
Warc‘s latest Consensus Ad Forecast claims that global advertising expenditure rose 4.5% in 2016, but is expected to dip to 4.2% in 2017. But in BRIC countries like Brazil, the story will be different: Brazil’s global ad spending is expected to grow 2.1% in 2017.
Singaporean dating platform Paktor has announced that it is acquiring Brazilian Groupify, which operates European- and Latin American-based group dating app called Kickoff.