Digital Advertising Campaigns ush

IAB: Digital Advertising Revenues Hit US $19.6 Billion in Q1 2017

The first quarter of 2017 marked the highest ever Q1 earnings for digital advertising in the U.S., hitting US$19.6 billion, according to the latest IAB Internet Advertising Revenue Report. Revenues mark the highest Q1 earnings on record, climbing 23 percent, or US$3.7 billion, from the same period just a year ago.


F8 2017 Developer Conference Kicks Off

Facebook’s annual developer F8 has kicked off today at San Jose’s McEnery Convention Center and continues tomorrow with meetups around the world.This year’s sessions feature a wide range of topics across the Facebook family of apps and services – with relevance to developers and businesses.


Spanish-Dominant Hispanics Share More Apps

Does the degree Hispanics share apps depend on their acculturation level. According to the white paper “Mobile App Diversity across Total Hispanic Market”, this is clearly the case. One key insight of the study, the result of the collaboration between ThinkNow Research and Entravision, is the importance of ‘collectivism’ in app downloads/usage. Of those who share apps across acculturation: two statistically
significant findings were secured: 69% of low acculturated users share apps, more so than the medium and
higher acculturated segments.


Mobile Marketing Platform AppLovin Valued at US $1.4 billion

Independent mobile marketing platform AppLovin has entered into a definitive agreement with Orient Hontai Capital, a private equity investment firm in China in a deal valued at US$1.4 billion.AppLovin will continue its standard operations, maintaining its corporate headquarters in Palo Alto, California and servicing its customers globally.


Sizmek to be Acquired by Vector Capital

What: Global open ad management Sizmek Inc. has closed an agreement with technology-focused private equity firm Vector Capital , under which an affiliate of Vector will acquire all of the outstanding shares of Sizmek common stock. Why it matters: Under the terms of the agreement, Vector will commence a tender offer to purchase any and all of the outstanding shares […]


Verizon Buys Yahoo: 8 Things You Need to Know

Yahoo Inc might be rewieving Verizon Communications Inc final bids to buy its core business for US$5 billion.The deal would boost Verizon’s AOL internet business and give the company access to Yahoo’s advertising technology tools, as well other assets such as search, mail, messenger and real estate.


Luxury Ads to Grow 3%: Strong In-house Native, Print Dominates “High Luxury”

Expenditure on luxury advertising will rise by 3.0% in 2016, up from 1.9% in 2015, according to Zenith’s Luxury Advertising Expenditure Forecasts second annual edition. Luxury advertisers will spend a total of US$10.9bn across the top 18 markets(including The United Stated) in 2016, up from US$10.6bn in 2015. The USA is the largest luxury ad markets, accounting for 45% of luxury adspend in 2015, according to the report.


AD-TECH ROUND-UP: Alphabet On Top, Curalate Gets More Funding, Samsung Allows Ad Blockers…

A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop. US/US-HISPANIC MARKET BIG CUTS AT YAHOO: Yahoo Inc. announced that it plans to lay off 15% of its employees in its $400 million cost-cutting mission, which CEO Marissa Mayer […]


Will La Voz Daily Become the BuzzFeed or Vox Media of Latin Markets?

In less than a year, La Voz Daily has been able to reach millions of unique Spanish-speaking visitors per month. The digital media company belongs to A series of new and “traditional” media outlets in the Hispanic market are attempting to become leaders in lifestyle digital content production and distribution, a category coveted by advertisers that has produced strong new players in the general market (e.g. Vox Media, Mode Media and, to some extent, Buzzfeed.)


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BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.