Facebook and Cisneros Interactive have become partners in Central America, the Caribbean, and Uruguay, expanding an alliance that already included 10 Latin American Countries.
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What: Netflix has announced its quarterly results, and they plan to increase their ad spend from US $1.3 billion to $2 billion in 2018. Why it matters: Netflix is a major global advertiser, particularly in the digital category. The ad spend is producing a positive ROI: “We’re taking marketing spend up a little faster than revenue […]
We talked to Alyssa Bruno, Marketing Director for the Colorado Rapids, about what strategies are working the best to grow the team within the MLS.
ispDigital, an international technology marketing services holding company, has acquired React2Media via one of its companies, Antevenio.The acquisition expands ispDigital digital marketing capabilities and services in the US and is the first footprint for Antevenio, which has presence in Europe and Latin America.
The first quarter of 2017 marked the highest ever Q1 earnings for digital advertising in the U.S., hitting US$19.6 billion, according to the latest IAB Internet Advertising Revenue Report. Revenues mark the highest Q1 earnings on record, climbing 23 percent, or US$3.7 billion, from the same period just a year ago.
Facebook’s annual developer F8 has kicked off today at San Jose’s McEnery Convention Center and continues tomorrow with meetups around the world.This year’s sessions feature a wide range of topics across the Facebook family of apps and services – with relevance to developers and businesses.
We talked to Stuart Foster, vice president, global brand marketing for Hilton’s Full Service Brands, about the hotel chain’s newest brand, the Tapestry Collection.
Does the degree Hispanics share apps depend on their acculturation level. According to the white paper “Mobile App Diversity across Total Hispanic Market”, this is clearly the case. One key insight of the study, the result of the collaboration between ThinkNow Research and Entravision, is the importance of ‘collectivism’ in app downloads/usage. Of those who share apps across acculturation: two statistically
significant findings were secured: 69% of low acculturated users share apps, more so than the medium and
higher acculturated segments.
Independent mobile marketing platform AppLovin has entered into a definitive agreement with Orient Hontai Capital, a private equity investment firm in China in a deal valued at US$1.4 billion.AppLovin will continue its standard operations, maintaining its corporate headquarters in Palo Alto, California and servicing its customers globally.
What: Global open ad management Sizmek Inc. has closed an agreement with technology-focused private equity firm Vector Capital , under which an affiliate of Vector will acquire all of the outstanding shares of Sizmek common stock. Why it matters: Under the terms of the agreement, Vector will commence a tender offer to purchase any and all of the outstanding shares […]
Yahoo Inc might be rewieving Verizon Communications Inc final bids to buy its core business for US$5 billion.The deal would boost Verizon’s AOL internet business and give the company access to Yahoo’s advertising technology tools, as well other assets such as search, mail, messenger and real estate.
Expenditure on luxury advertising will rise by 3.0% in 2016, up from 1.9% in 2015, according to Zenith’s Luxury Advertising Expenditure Forecasts second annual edition. Luxury advertisers will spend a total of US$10.9bn across the top 18 markets(including The United Stated) in 2016, up from US$10.6bn in 2015. The USA is the largest luxury ad markets, accounting for 45% of luxury adspend in 2015, according to the report.
When planning a marketing strategy, brands and agencies are asking themselves whether to place their efforts in social media or television.
Nielsen Catalina Solutions (NCS) and Time Inc. announced a groundbreaking method of cross-platform advertising measurement that makes it possible to measure the quantifiable in-store sales impact of campaigns across print, digital and TV.Study with Crystal Light Beverage Brand shows that combining print, digital and TV in a cross-platform campaign has a positive impact on sales.
YouTube network StyleHaul has team up with Magazine publisher Time Inc. Two companies are joining forces and their own audiences to provide an attractive option for brands and advertisers.
Netflix won’t even share viewership numbers for a movie or TV show with the company that licensed them the content. But what about the data coming from OTT streams, the vast majority, that are not published branded content networks like Netflix and Hulu?
Julie Diaz-Asper, Founding Partner & CEO at Social Lens Research analyzed how expectations are high around the Latino vote in the 2016 election.
NASCAR unveiled a massive marketing and social media platform surrounding Sunday’s Daytona 500.The integrated effort included activation on Twitter and Snapchat and gave fans a chance to win prized race-used memorabilia by “racing” each other in the Hashtag 500.
A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop. US/US-HISPANIC MARKET BIG CUTS AT YAHOO: Yahoo Inc. announced that it plans to lay off 15% of its employees in its $400 million cost-cutting mission, which CEO Marissa Mayer […]
With the announcement last week that it was closing offices in Latin America, Yahoo’s Q4 2015 earnings and new statements by Yahoo CEO’s Marissa Mayer’s about the company’s 2016 strategic plan are in the spotlight. The digital media, marketing and financial communities are all analyzing Yahoo’s next steps…Four things you need to know.