What Are Latinas’ Media Consumption Habits?
Brands should take a step back and look at the needs of Latino women in order to understand more effective ways to talk to them and thus build a valuable relationship with the Hispanic consumer.
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Ad Age’s Hispanic Fact Pack 2018 Presents the Leading Ad Focus Companies of the U.S. Hispanic Market
Digital advertising has gained important ground in the U.S. Hispanic market. Companies like Mobvious, that moved up two spots in the ranking compared to the previous year, are leading the way to reach Hispanic audiences in a more transparent and effective way.
Mar-Tech Roundup: Investor Beringea Pours US $5.5M Into Social Media Content Creator Popular Pays
We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
Mar-Tech Roundup: Hotels Check Out Voice-Activated Assistants, E-Commerce Communities…
We are introducing a biweekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
H Code Acquires Digital Lifestyle Platform HipLatina
H Code has announced the acquisition of HipLatina, a digital lifestyle platform for Hispanic women.
Hispanic Exchange Renews Ties with Its Offering for Spanish-Speaking Audience
Hispanic Exchange offers marketing to U.S. Hispanic and Latin American through a varied list of media like newspapers, magazine, and also Fox Deportes. HEX covers more than 30% of Hispanics audiences and pretends to reach them more effectively through high journalistic standards.
Teads Hosts a Networking Event to Support Media and Advertising Professionals in Miami
Teads hosted a networking event featuring over 500 professionals in the advertising and digital media industry. Advertising agencies had a great networking opportunity in Miami on April 5.
H Code Media to Represent Grupo Imagen’s Ad Inventory in the U.S.
H Code Media and Grupo Imagen have announced a partnership by which H Code will represent Grupo Imagen’s ad inventory in the U.S. Grupo Imagen has major digital properties in Mexico which have a substantial following in the U.S.
Facebook and Cisneros Interactive Expand Their Partnership in Latin America
Facebook and Cisneros Interactive have become partners in Central America, the Caribbean, and Uruguay, expanding an alliance that already included 10 Latin American Countries.
Netflix Plans 54% Increase in Marketing Spend
What: Netflix has announced its quarterly results, and they plan to increase their ad spend from US $1.3 billion to $2 billion in 2018. Why it matters: Netflix is a major global advertiser, particularly in the digital category. The ad spend is producing a positive ROI: “We’re taking marketing spend up a little faster than revenue […]
Soccer Marketing: The Colorado Rapids’ Bet on Millennials
We talked to Alyssa Bruno, Marketing Director for the Colorado Rapids, about what strategies are working the best to grow the team within the MLS.
Antevenio Acquires Majority Stake in Performance Marketing Specialist React2Media
ispDigital, an international technology marketing services holding company, has acquired React2Media via one of its companies, Antevenio.The acquisition expands ispDigital digital marketing capabilities and services in the US and is the first footprint for Antevenio, which has presence in Europe and Latin America.
IAB: Digital Advertising Revenues Hit US $19.6 Billion in Q1 2017
The first quarter of 2017 marked the highest ever Q1 earnings for digital advertising in the U.S., hitting US$19.6 billion, according to the latest IAB Internet Advertising Revenue Report. Revenues mark the highest Q1 earnings on record, climbing 23 percent, or US$3.7 billion, from the same period just a year ago.
F8 2017 Developer Conference Kicks Off
Facebook’s annual developer F8 has kicked off today at San Jose’s McEnery Convention Center and continues tomorrow with meetups around the world.This year’s sessions feature a wide range of topics across the Facebook family of apps and services – with relevance to developers and businesses.
Hilton Is Going All Social For New Collection
We talked to Stuart Foster, vice president, global brand marketing for Hilton’s Full Service Brands, about the hotel chain’s newest brand, the Tapestry Collection.
Spanish-Dominant Hispanics Share More Apps
Does the degree Hispanics share apps depend on their acculturation level. According to the white paper “Mobile App Diversity across Total Hispanic Market”, this is clearly the case. One key insight of the study, the result of the collaboration between ThinkNow Research and Entravision, is the importance of ‘collectivism’ in app downloads/usage. Of those who share apps across acculturation: two statistically
significant findings were secured: 69% of low acculturated users share apps, more so than the medium and
higher acculturated segments.
Mobile Marketing Platform AppLovin Valued at US $1.4 billion
Independent mobile marketing platform AppLovin has entered into a definitive agreement with Orient Hontai Capital, a private equity investment firm in China in a deal valued at US$1.4 billion.AppLovin will continue its standard operations, maintaining its corporate headquarters in Palo Alto, California and servicing its customers globally.
Sizmek to be Acquired by Vector Capital
What: Global open ad management Sizmek Inc. has closed an agreement with technology-focused private equity firm Vector Capital , under which an affiliate of Vector will acquire all of the outstanding shares of Sizmek common stock. Why it matters: Under the terms of the agreement, Vector will commence a tender offer to purchase any and all of the outstanding shares […]
Verizon Buys Yahoo: 8 Things You Need to Know
Yahoo Inc might be rewieving Verizon Communications Inc final bids to buy its core business for US$5 billion.The deal would boost Verizon’s AOL internet business and give the company access to Yahoo’s advertising technology tools, as well other assets such as search, mail, messenger and real estate.
Luxury Ads to Grow 3%: Strong In-house Native, Print Dominates “High Luxury”
Expenditure on luxury advertising will rise by 3.0% in 2016, up from 1.9% in 2015, according to Zenith’s Luxury Advertising Expenditure Forecasts second annual edition. Luxury advertisers will spend a total of US$10.9bn across the top 18 markets(including The United Stated) in 2016, up from US$10.6bn in 2015. The USA is the largest luxury ad markets, accounting for 45% of luxury adspend in 2015, according to the report.
