Mark A. Browne
01/31/2019

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.

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Editorial Staff @portada_online
12/04/2018

GroupM, Magna Global, Zenith Revise 2019 Ad Forecasts

Three top ad forecasters have revised their ad investment growth predictions for 2019. While GroupM has downgraded 2018 growth expectations from 4.5% to 4.3%, Magna Global and Zenith estimate global advertising will increase slowly.

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Editorial Staff @portada_online
11/19/2018

Viant’s TV Viewability and Distraction Report: 89% of US Smartphone Owners Use Their Phone While Watching TV

Viant has published the results of its TV Viewability study, in which it analyzes device ownership and distraction factors. The answer, concludes the study, is a cross-channel and retargeting strategy.

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Janet Grynberg @grynberg_janet
10/29/2018

What Are Latinas’ Media Consumption Habits?

Brands should take a step back and look at the needs of Latino women in order to understand more effective ways to talk to them and thus build a valuable relationship with the Hispanic consumer.

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Editorial Staff @portada_online
08/16/2018

Ad Age’s Hispanic Fact Pack 2018 Presents the Leading Ad Focus Companies of the U.S. Hispanic Market

Digital advertising has gained important ground in the U.S. Hispanic market. Companies like Mobvious, that moved up two spots in the ranking compared to the previous year, are leading the way to reach Hispanic audiences in a more transparent and effective way.

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Mark A. Browne
08/14/2018

Mar-Tech Roundup: Investor Beringea Pours US $5.5M Into Social Media Content Creator Popular Pays

We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

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Mark A. Browne
07/24/2018

Mar-Tech Roundup: Hotels Check Out Voice-Activated Assistants, E-Commerce Communities…

We are introducing a biweekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

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Editorial Staff @portada_online
06/26/2018

H Code Acquires Digital Lifestyle Platform HipLatina

H Code has announced the acquisition of HipLatina, a digital lifestyle platform for Hispanic women.

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Janet Grynberg @grynberg_janet
04/16/2018

Hispanic Exchange Renews Ties with Its Offering for Spanish-Speaking Audience

Hispanic Exchange offers marketing to U.S. Hispanic and Latin American through a varied list of media like newspapers, magazine, and also Fox Deportes. HEX covers more than 30% of Hispanics audiences and pretends to reach them more effectively through high journalistic standards.

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Editorial Staff @portada_online
04/12/2018

Teads Hosts a Networking Event to Support Media and Advertising Professionals in Miami

Teads hosted a networking event featuring over 500 professionals in the advertising and digital media industry. Advertising agencies had a great networking opportunity in Miami on April 5.

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Editorial Staff @portada_online
04/11/2018

H Code Media to Represent Grupo Imagen’s Ad Inventory in the U.S.

H Code Media and Grupo Imagen have announced a partnership by which H Code will represent Grupo Imagen’s ad inventory in the U.S. Grupo Imagen has major digital properties in Mexico which have a substantial following in the U.S.

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Editorial Staff @portada_online
02/07/2018

Facebook and Cisneros Interactive Expand Their Partnership in Latin America

Facebook and Cisneros Interactive have become partners in Central America, the Caribbean, and Uruguay, expanding an alliance that already included 10 Latin American Countries.

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Janet Grynberg @grynberg_janet
01/25/2018

Netflix Plans 54% Increase in Marketing Spend

What: Netflix has announced its quarterly results, and they plan to increase their ad spend from US $1.3 billion to $2 billion in 2018. Why it matters: Netflix is a  major global advertiser, particularly in the digital category. The ad spend is producing a positive  ROI: “We’re taking marketing spend up a little faster than revenue […]

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Ximena Cassab @xcassab
07/26/2017

Soccer Marketing: The Colorado Rapids’ Bet on Millennials

We talked to Alyssa Bruno, Marketing Director for the Colorado Rapids, about what strategies are working the best to grow the team within the MLS.

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Editorial Staff @portada_online
07/13/2017

Antevenio Acquires Majority Stake in Performance Marketing Specialist React2Media

ispDigital, an international technology marketing services holding company, has acquired React2Media via one of its companies, Antevenio.The acquisition expands ispDigital digital marketing capabilities and services in the US and is the first footprint for Antevenio, which has presence in Europe and Latin America.

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Editorial Staff @portada_online
06/15/2017

IAB: Digital Advertising Revenues Hit US $19.6 Billion in Q1 2017

The first quarter of 2017 marked the highest ever Q1 earnings for digital advertising in the U.S., hitting US$19.6 billion, according to the latest IAB Internet Advertising Revenue Report. Revenues mark the highest Q1 earnings on record, climbing 23 percent, or US$3.7 billion, from the same period just a year ago.

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Editorial Staff @portada_online
04/18/2017

F8 2017 Developer Conference Kicks Off

Facebook’s annual developer F8 has kicked off today at San Jose’s McEnery Convention Center and continues tomorrow with meetups around the world.This year’s sessions feature a wide range of topics across the Facebook family of apps and services – with relevance to developers and businesses.

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Ximena Cassab @xcassab
02/16/2017

Hilton Is Going All Social For New Collection

We talked to Stuart Foster, vice president, global brand marketing for Hilton’s Full Service Brands, about the hotel chain’s newest brand, the Tapestry Collection.

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Editorial Staff @portada_online
11/30/2016

Spanish-Dominant Hispanics Share More Apps

Does the degree Hispanics share apps depend on their acculturation level. According to the white paper “Mobile App Diversity across Total Hispanic Market”, this is clearly the case. One key insight of the study, the result of the collaboration between ThinkNow Research and Entravision, is the importance of ‘collectivism’ in app downloads/usage. Of those who share apps across acculturation: two statistically
significant findings were secured: 69% of low acculturated users share apps, more so than the medium and
higher acculturated segments.

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Editorial Staff @portada_online
09/27/2016

Mobile Marketing Platform AppLovin Valued at US $1.4 billion

Independent mobile marketing platform AppLovin has entered into a definitive agreement with Orient Hontai Capital, a private equity investment firm in China in a deal valued at US$1.4 billion.AppLovin will continue its standard operations, maintaining its corporate headquarters in Palo Alto, California and servicing its customers globally.

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