What: H Code has announced the acquisition of HipLatina, a digital lifestyle platform for Hispanic women.
Why it matters: HipLatina will help H Code expand its insights into the Latina category.
H Code has announced the acquisition of HipLatina, a digital lifestyle platform for Hispanic women that reaches more than four million consumers per month via email, web, social media, and mobile apps.
Commenting on the acquisition news, Tony Gonzalez, President of H Code, stated: “We are excited to welcome and integrate HipLatina into H Code. HipLatina provides us with a building block for an owned and operated strategy that supplements our publisher network.”
H Code’s CEO and founder Parker Morse stated: “The HipLatina acquisition demonstrates our commitment to expanding our digital-first marketing platform utilizing media, content and social to help brands reach the US Hispanic audience, and allows us to leverage our core capabilities on our partners’ behalf to get deeper insights into the Latina category.”
This acquisition further complements H Code’s continued focus on quality digital publishers. In the past year, H Code signed 6 exclusive publisher monetization deals with Grupo Milenio, Grupo Imagen, La Prensa Gráfica, Radio Programas del Peru and Webconsultas.
Gonzalez concluded: “We believe that the best way to reach the US Hispanic audience is by creating meaningful, relevant and engaging content, which is precisely what HipLatina does. H Code will ensure the content is effectively distributed across the right channels with seamless integration and unparalleled monetization opportunities. We are actively looking for additional growth opportunities to assist brands in telling their stories through the Hispanic cultural lens.”
HipLatina’s platform educates and inspires consumers online through a team of experienced journalists, lifestyle bloggers and influencers who create and deliver content across the web and through social media.
“We are thrilled to join H Code to accomplish our goal of building out HipLatina and further engaging our audience,” said HipLatina Founder Lisa Cavalli. “We view H Code as the best home for our audience.”