2014 just started and we say its going to be a banner year for Hispanic marketing. Below 7 growth drivers for marketing and media executives to keep an eye on: The 2014 Soccer World Cup, Programmatic, Digital Video and more…
Content delivery network provider PeerCDN has been acquired by Yahoo. The startup’s project is based on real-time communication tech WebRTC so that visitors to sites can do things like chat via text or video while browsing without any additional software.
What? Simulmedia, a targeted television advertising company, announced that it has closed a $25 million Series D round of funding led by new investor Valiant Capital. Why it matters: Companies
24/7, WPP Digital’s marketing technology subsidiary, has announced that it will acquire advertising solutions provider Crystal Semantics.
Acxiom has sealed a multi-year deal with media agency Starcom MediaVest Group. This is Acxion’s first relationship with an agency in its 40-year history. Acxiom has historically worked with brands, retailers and other companies that use its data management, analytics and technology services.
What? The Chernin Group has taken a majority stake in Crunchyroll. Why it matters: The Chernin Group has alrealdy made investments in digital companies like Pandora, Flipboard
What? Datalogix has appointed former Starcom MediaVest Group Executive Steven Wolfe Pereira as CMO. Why it matters? Datalogix is a data company that connects digital
Facebook recently announced the launch of a dedicated Hispanic brand offering. We talked with Christian Martinez, Head of Sales U.S. Hispanic at Facebook, to ask him about what exactly the new initiative means both organizationally as well as from a product standpoint. Plus a new look at the number of Hispanic Facebook users.
Austin-based mobile financial services provider Mozido has announced an investment from Latin American business leader Adolfo Salume to implement a mobile EcoSystem in El Salvador that will provide a range of marketing, retail, and banking opportunities for the unbanked and under-banked population.
What creative should be used in online video ads? Should TV spots just be repurposed? What experts including Brett Dennis, Maria Lopez Knowles, John Trainor, Marla Skiko, Xavier Mantilla, Todd Wilson and Robert Mc Neill have to say.
What? WPP has attained specialist mobile apps developer Bottle Rocket Why it matters: The investment is part of WPP’s strategy to reinforce its capabilities in digital
AD-Tech New York, one of the most important events for digital marketers, concluded yesterday in New York City’s Jacob Javits Center. The event had a sizable number of Hispanic and Latin American oriented companies among exhibitors and attendees.They included…
What? StartMeApp announced its acquisition of digital advertising trading desk startup AdNubo. Why it matters: With AdNubo, StartMeApp is betting on programmatic buying and desktop RTB trading
What? Arbol Publishing, an Hispanic publishing company in the US, recently opened an office in Miami. Why it matters: The California-based company caters to the
What? AdParlor, Adknowledge’s social media platform, will now extend its work to Twitter, as a new API partner. Why it matters: AdParlor has worked with Facebook solely
Batanga Media is introducing a new programmatic private exchange, named Batanga Media Exchange (BMX). The new BMX private exchange was developed to run on a programmatic platform and comprises Hispanic web and mobile properties, including Batanga.com, and iMujer.com,, as well as inventory from select premium Hispanic content publishing partners.
What: Gawker Media is introducing a private ad exchange. Why it matters: Gawker, particularly its Founder Nick Denton, has been playing down the ad-tech game
Portada interviewed Alberto Pardo, CEO of AdsMovil, about the company’s status after its agreement with Millennial Media and the creation of Millennial Media Exchange (MMX), following Millenial Media’s partnership with AppNexus.
Turner Digital Ad Sales announced it partnered with Rubicon Project to launch a new programmatic advertising platform, Turner Premium Xchange.
impreMedia, the Hispanic news and information company in the U.S., confirmed today the appointment of Hernando Ruiz-Jiménez, Executive Vice President and General Manager, East Division and Damián