impreMedia, the Hispanic news and information company in the U.S., confirmed today the appointment of Hernando Ruiz-Jiménez, Executive Vice President and General Manager, East Division and Damián Mazzotta, General Manager, West Division. Juan Varela also has been tapped as the new Content Director. All three join impreMedia’s Executive Committee and report directly to Francisco Seghezzo, COO.

“The advertising industry is in constant flux and with these new appointments we are putting impreMedia in a better position to capitalize on emerging trends and opportunities,” said Monica Lozano CEO of impreMedia. “We’re tremendously proud to welcome Hernando and Juan to the impreMedia family and look forward to working closely with them and Damian to continue to innovate and deliver breakthrough solutions for our clients and partners,” added Francisco Seghezzo, COO.

As Executive Vice President and General Manager, East Ruiz-Jiménez is responsible for the National Sales, Marketing and Advertising Solutions departments and oversees the development of impreMedia’s El Diario La Prensa in New York, La Raza in Chicago and La Prensa in Orlando. Ruiz-Jiménez most recently co-founded and served as Executive Vice- President of Wireless Idea, a mobile services company that creates and distributes digital content products. He previously held senior marketing and sales positions with PepsiCo and Diageo North America where he led multicultural, national and international marketing efforts and implemented innovative brand and sales growth strategies.

In his new role as General Manager, West, Damian Mazzotta oversees the development of impreMedia properties La Opinión in Los Angeles, El Mensajero in San Francisco and Rumbo in Houston. Mazzotta began with impreMedia developing the 2013 consumer  marketing plans and was promoted to VP, Business Development. Within his first year Mazzotta successfully launched numerous brand name products including partnerships with ESPN Deportes, Disney Publishing and TV celebrity chefs to leverage the engagement with impreMedia´s audiences in Los Angeles and New York.

In his new role as Content Editor, Juan Varela will play a central role in impreMedia’s ongoing transformation from the largest Spanish-language newspaper holding company in the country to the leading provider of multiplatform content, news and marketing solutions for the U.S. Hispanic market. Varela will be responsible for content creation across all of impreMedia’s platforms including newspapers, magazines, custom publishing, and digital properties. He brings more than 20 years of editorial, news and content creation with some of the most important media organizations throughout the U.S. and Spanish-speaking Americas.


Senior Researcher/Writer, @CarovsCaroCarolina has a degree in Communications from the University of Buenos Aires, Argentina, and joined the Portada team in 2010. She is currently Editor of Portada’s Spanish-language website and print magazine. in addition, she oversees Portada’s English-language website about Latin America and also has a leading role in compiling Portada Databases. In other words, she is very busy. But she loves it! Carolina has published articles in various independent media, as well as in books and social science magazines in Argentina. Carolina enjoys reading all kind of books and watching independent movies.

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