What? Arbol Publishing, an Hispanic publishing company in the US, recently opened an office in Miami. Why it matters: The California-based company caters to the United State’s middle and upper class Hispanic market, reaching over 2 million consumers monthly, according to the company.
The new office, which is located at 1221 Brickell Avenue, will target major cities located in the Midwest as well as on the East Coast.
The fast changing demographics in the US, has created a new general market conformed by generations of spanish speaking consumers and growing exponentially . Arbol Publishing is serving 2,000.000 of those consumers every month with its four publications – says Edgardo Iorio , Publisher of Arbol Publishing
Arbol publishes four magazines: Automundo, Que Pasa Vegas, Transporte Latino, and Estilo Hogar. Although each targets a different market, they are all published and distributed monthly throughout the US.