“Give me a powerful database that can reach potential clients and provide an editorial environment compatible with my products.” This is what advertisers targeting Hispanic customers are asking for from publishers.
Directos (Direct Marketing)
Louise Kalechstein, Jim Heekin, Carlos Verdecia…
Louise Kalechstein, Jim Heekin, Carlos Verdecia…
The Audit Bureau of Circulations Fas-Fax report shows strong growth in newsstand sales of Spanish-language magazines.
Researchers found a lack of pharmaceutical ads in Hispanic magazines for conditions that affect a significant number of these readers, including hypertension and diabetes.
Retail advertisers often lament that many Hispanic newspapers have not developed the ability to zone their editions.
Agencia Fronteriza (AFN), a Mexican border newswire agency has expanded its services to attract more Spanish-language media outlets in the United States.
The details of the deal. The value of the transaction. The implications for the Mexican publishing sector and for the U.S. Hispanic market…
Susana Sosa-Martinez, Steve Lambert, Henry Dominguez, Juan Torres, Carlos Mendez, Mónica Gil, Zulema Arroyo and Christine Hahn.
Susana Sosa-Martinez, Steve Lambert, Henry Dominguez, Juan Torres, Carlos Mendez, Mónica Gil, Zulema Arroyo and Christine Hahn.
BellSouth’s new Hispanic campaign has an important print advertising (newspapers, magazine, direct mail) component. The media buy includes ADVO Shopwise, People en español, El Nuevo Herald…
Sierra Club offers publishers free English and Spanish-language content about environmental issues.
Emmis Communications’ Tu Ciudad magazine will expand into the New York market…
David Taggart, Guillermo Plehn, Ernesto Cervantes, Adriana Dominguez, Michael Miller, Federico Callegari, Josefina Duran, Danilo Alvarez, Matt Neidl…
According to a recent study by BIGresearch, a higher percentage of African Americans and Hispanics than Whites say new media have an influence on their purchase decisions.
ALMA a new monthly magazine connecting with upscale U.S. Hispanics making its debut in October, has reached an agreement to assign its national advertising sales responsibilities to Publicitas-LHM.
David Taggart, Guillermo Plehn, Ernesto Cervantes, Adriana Dominguez, Michael Miller, Federico Callegari, Josefina Duran, Danilo Alvarez, Matt Neidl…
The weekly Spanish language financial supplement Bloomberg Negocios is currently in discussions with potential carrier papers to expand circulation in both the U.S. Hispanic and Latin American markets.
Todobebé announced an integrated marketing program that includes direct mail, Internet (www.todobebe.com), new TV personalities, and events all tied to serving the Los Angeles Hispanic market.