As part of the integrated package, Todobebé will reach 835,000 homes in Hispanic neighborhoods with a collectible bi-lingual direct mail supplement about pregnancy and parenting, with tips & useful hotline numbers, a message from the U.S.
Surgeon General, and special sponsor promotions. The direct mail supplement will be distributed two days prior to the August 13th – 14th NBC/Telemundo Health & Fitness Event in the Los Angeles Convention Center.
DirecTV is the sponsor of the direct mail program. New York based The Vidal Partnership is DirecTV's Hispanic advertising agency.Todobebé partners with shared-mail advertising company ADVO to distribute the direct mail supplement.
Integrated marketing program
Todobebé will host a pavilion at the NBC/Telemundo Health & Fitness Event dedicated to pregnancy and parenting. The Todobebé pavilion will provide a venue for Hispanic parents to win prizes at baby crawling contests, meet Todobebé TV hosts and celebrity parents, and to learn from the best experts all about pregnancy and childcare.
Last December Todobebé announced a partnership with with shared-mail advertising company ADVO to distribute its new bilingual publication TodoBebe Direct. The initiative marked TodoBebe's first foray into print media. “Baby media typically means magazines, but we really believed that initially television and radio were important in the Hispanic market,” explained Gilian Sandler, chairman and CEO of Todobebé.
For more information read: TodoBebe launches its first editorial product via direct mail