Verizon Wireless Unleashes Bilingual Direct Mail Campaign
Verizon Wireless Unleashes Bilingual Direct Mail Campaign
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Verizon Wireless Unleashes Bilingual Direct Mail Campaign
Marketing to Teens
With Hispanics constituting the fastest growing firsttime homeowner group in the U.S.A., the mortgage lending market is warming up to the substantial economic opportunity they represent. In 2005, the Hispanic mortgage lending market was worth $235 billion
As growth in Hispanic print continues to outpace that of the general market, more newspaper ad-sales representation companies are catering to the Hispanic market. Portada®
There is huge catch up potential for Hispanic newspaper and magazine advertising, to say the least. That becomes clear by comparing the dollar amounts that national advertisers invest in Hispanic magazines and newspapers to the dollar amounts they invest
Occupying the front cover of a magazine has been a fantasy to many over the years, but until now, it has remained just that: a fantasy. However, increasingly, there is another way to do it: Pay for it.
Although Hispanic purchasing power has increased at a compound annual growth of 7.7% to its current level of $700 billion this considerable economic growth has not spurned the emergence of Spanish-language catalogs in the volume that might be expected. Wh
Auto-insurance, on the back of the big OEM's
National and regional advertisers, including ComEd, Peco Energy, Dodge, Chrysler, Jeep, Kodak, L’Oréal Paris, Akademiks and Gibson Guitars are using print media to deliver their messages during the upcoming Hispanic Heritage Month (Sept. 15 through Oct. 1
FOCUS ON: Hispanic Media Buying A Q&A with Marla Skiko, VP & Director of Digital Innovation for Tapestry Marketing Co.
Corporations are launching Spanish-language websites at an increasing pace (see box below). Several translations and technology companies are profiting from this trend.
Advertisers are increasingly targeting Spanish-dominant Hispanics via online advertising. There is a big opportunity for large Hispanic online media properties, such as Univision.com, MSN, Terra, AOL Latino, Batanga and others to capitalize on this trend. This opportunity also extends to properties that were born as print vehicles and are now establishing themselves online, since Latin American newspaper and magazine publishers have a wealth of content and their websites generate heavy traffic.
Our approach to creating compelling content for our clients is to establish a continued dialogue with the consumers, thereby making them part of the content,” says Pablo Trench, President of Miami-based creative ad-agency, The Lab Ideas (TLI).
DIRECTOS (DIRECT MARKETING)
Guaranteed circulation increases by 5.3% to 500,000.
Campaigns by Harrah's Entertainment, Circus Circus and Las Vegas Convention and Visitors Authority.
One of several Hispanic initiatives.
The Audience Measurement Firm will use Hispanic print media to advertise in 3 additional markets in 2007.
Guaranteed circulation increases by 5.3% to 500,000.
Newspaper ad sales representation firm will sponsor studies.