Ethnic Print Media Group, the San Diego based Hispanic newspaper ad-sales representation firm, announced thesecond nationwide audit of more than 95 Hispanic newspapers. The 2006-2007
initiative will analyze a broad range of Hispanic newspapers from those in
the top 10 DMAs to publications in the fastest growing Hispanic markets. Audit results will be completed by March 2007 with preliminary data
available in January.
Third party research studies, audits and accountability are the main efforts needed to increase Hispanic print media advertising according to media buyers. The audit goes beyond circulation values to provide in-depth, qualitative
readership data including demographic information, buying and spending
habits, and lifestyle preferences.
"In an effort to continue the growth and success of Hispanic print media we
have made it our responsibility to improve the landscape for publishers,
advertising agencies and Fortune 500 clients. Our goal is to create avaluable tool that will make Hispanic newspapers a staple in the media mix,"
said Trevor Hansen, senior vice president Ethnic Print Media Group. "For the
second year in a row we are delighted to be collaborating with the
Circulation Verification Council on this exciting venture."