El Paso y Más Increases Frequency to Twice A Week.
Border zone Hispanic newspaper market livens up.
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Border zone Hispanic newspaper market livens up.
Advertising Campaigns: U.S. Army, Chrysler (Dodge Nitro), VOX (New Campaigns with Hispanic component.
Madrid based publisher launches ¡HOLA! Mexico edition with a circulation of 495,000.
Gains new websites and print properties.
ImpreMedia announced the acquisition of Vista Magazine, a dual language general interest publication with 1 million copies distributed in different newspapers in 29 markets 11 times annually.
Laura Alvarez {Fox Sports en Español Magazine}, Veronica Arreola {Ethnic Print Media Group}, Fernando Ferrer {Fleishman-Hillard International).
R.R. Donnelley & Sons Co. last week agreed to acquire Banta Corp. for about $1.3 billion in cash to gain sales to publishing, catalog and direct-marketing customers.
Deal includes both English and Spanish-language recording artists.
ImpreMedia announced the acquisition of Vista Magazine, a dual language general interest publication with 1 million copies distributed in different newspapers in 29 markets 11 times annually.
”Parents Step Ahead” program encourages Dallas parents to take active role in children’s development.
Laura Alvarez {Fox Sports en Español Magazine}, Veronica Arreola {Ethnic Print Media Group}, Fernando Ferrer {Fleishman-Hillard International).
Impremedia recently has made several moves that have significant consequences for the Hispanic print and digital media landscape. A Portada analysis.
The Shelburne, VT based company, targets Spanish-speaking customers.
Migente Music to premier on Migente.com.
Advertisers fail to capitalize on Hispanic housing boom. Latinos Love Mobiles: Content Providers Take Notice. U.S. Journals Penetrate Latin America. Newspapers Offer Advertisers High Pass-along
Top 5 Trends to Follow in Hispanic Print
The future of print coupons is the subject of highly fertile debate these days. There are some out there who say that it is just
A study conducted by the market research company Synovate reveals that Hispanics trust magazine advertising more than any other type, and that approximately 85% of Hispanics read magazines.
BMG Mails out to Hispanic Music Lovers