Impremedia Buys Vista Magazine [2-A]

ImpreMedia announced the acquisition of Vista Magazine, a dual language general interest publication with 1 million copies distributed in different newspapers in 29 markets 11 times annually.

Vista magazine was launched 21 years ago as the first of many publications to be distributed as newspaper inserts. It was co-founded by the Estrada family, which now has sold the publication to Impremedia.

This is the sixth company acquired by ImpreMedia, and the second this year following the acquisition of La Prensa in Orlando and Tampa. The acquisition of Vista comes less than a week after ImpreMedia's launch of La Vibra, an entertainment publication with a distribution of 530,000 copies in ImpreMedia's key markets as well as the launch of

"We are very excited to add Vista to our company," stated John Paton, Chairman and CEO of ImpreMedia. "By adding Vista, we now offer advertisers publications that can reach all Top 10 Hispanic markets in the U.S. This is an unmatched footprint which allows advertisers access to markets which are home to over 26 million Hispanics — more than 60% of the U.S. Hispanic population."

Added Paton: "This is a first step for ImpreMedia into the vibrant Hispanic magazine field and we hope to expand that presence soon. We have the finest journalists producing original content working in Hispanic media today and the most knowledgeable and creative research and advertising sales people in the business. We will bring all of those resources to Vista and work with Publisher Gustavo Godoy and his team to successfully take Vista to its next stage of development."

"Our team at Vista is excited about joining ImpreMedia and its family of quality publications. We remain committed to bringing our readers the superior journalism they have come to expect from us and we look forward to bringing many new innovations in the months to come," said Vista Publisher Gustavo Godoy.

For more information:

Are newspaper supplements targeting Hispanics effective advertising vehicles?

Vista upgrades paper quality