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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Tony Roma’s®

Romacorp, Inc., the parent company of Tony Roma’s®, announced the opening of its newest restaurant, located in one of Bolivia‘s most populated cities, Santa Cruz. Situated in Barrio Equipetrol, a center for nightlife known for its popular restaurants, cafes, and nightclubs, the new Tony Roma’s will be open from noon to midnight on Sundays through Wednesdays, and from noon to 2 a.m. on Thursdays through Saturdays. This is the first Tony Roma’s restaurant for franchisee Grupo Restaurantes Internationales de Bolivia, S.R.L.The Santa Cruz opening resumes the momentum of international and domestic growth for the brand on the heels of their transformation which is revolutionizing the restaurant industry.Romacorp, Inc., is the parent company of Tony Roma’s restaurants, one of the world’s largest casual dining concept specializing in ribs. Headquartered in Orlando, Florida, Romacorp, Inc. has nearly 150 restaurant locations in more than 30 countries and is one of the most globally recognizable names in the industry.

  • Sol

Heineken´s Sol has launched its new brand positioning Taste the Sun, which embraces the sun’s positive energy, and reinforces the brand’s heritage as a lager born in Mexico, reflecting the country’s passion and vitality.The new campaign puts a spotlight on the brand’s longstanding connection with the sun by showing how every moment can be revitalized by the power of sunlight. Sol has created a series of innovative social posts that encapsulate the energy and freedom of the sun. Running across digital, TV, outdoors, e-commerce and off-trade activations, the campaign will be rolled out throughout 2018/19, starting with Chile, Puerto Rico, Colombia, Paraguay. It will then continue to be launched worldwide, from Australia to Belgium, South Africa to the UK. Today, the Mexican-born beer is available in more than 70 markets and has seen double-digit growth over the past year. Sol was founded in Mexico in 1899 and acquired by HEINEKEN in 2010.

  • Walmart

Walmart‘s main initiative to compete in the E-commerce space, particularly in LatAm, has been an omnichannel strategy, according to Jenifer Bice, Senior Director, International Communications. The key concept today for the american multinational retail corporation is “convenience“. According to Bice, consumers are looking for companies that make it all easier. In the US and also in Latin America, customers are wanting convenience, access, trust in the companies they’re engaging with, and to know that they’re not only getting great prices but also quality products. Walmart is looking to innovate and produce solutions to make customers´ lives easier and more convenient.  A key aspect of the equation is expedited delivery, which is why the company has decided to partner up with players in the delivery industry. The results in Latin America speak for themselves. In Chile, Walmart´s online sales have doubled in the past year and customers keep coming back. In Mexico, the brand launched an application called Cashi, to serve customers in mexico who are unbanked, so they have an option to be able to go in Walmart stores, use cash, and apply that cash to their app. Walmart has about 3,200 retail locations across Latin America.

 

  • Hilton

Hilton has opened a 171-room hotel overlooking Pilar Golf Club on the outskirts of the Argentine capital Buenos Aires. Located near the Pilar Industrial Park, the hotel is marketing itself to corporate travellers and provides an exclusive area for indoor and outdoor teambuilding activities.Hilton Pilar is 35 miles from domestic airport Jorge Newbery and 52 miles from Ministro Pistarini International.It is Hilton’s fourth hotel in Argentina, and the second under the Hilton Hotels and Resorts brand in the country, joining Hilton Buenos Aires, Hilton Garden Inn Tucuman and Anselmo Buenos Aires (part of the Curio Collection).

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Almundo

Iberostar Group, the Spanish owner of 110 Iberostar Hotel and Resorts worldwide, has increased its´stake in Buenos Aires based Almundo, an emerging rival of Argentinean travel online seller Despegar. Iberostar Group owns 75 percent of Almundo. In September, the group invested an additional US$12 million in Almundo, following on US$28 million the group invested in the company during the first quarter. Almundo will finish 2018 with annual gross bookings processed offline and online of close to US$500 million again. Today Almundo runs 67 retail agency outlets in Argentina and aims to grow that number to 200 branch offices by the end of 2019. It believes its technology, inventory, and marketing will draw many independent agencies to become franchisees. In Brazil, Almundo faces a formidable challenge there, given the established players. In Argentina, Despegar remains a formidable competitor. In Mexico and Colombia, Almundo is working to improve its marketing and operational efficiency. Almundo, which has more than 850 employees today, is also looking to expand outside of Latin America by 2020.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

 

  • Heineken USA

Heineken USA has appointed Canvas Worldwide as its media Agency of record following a review. The appointment will be effective as of January 1, 2019.In 2012, the brand consolidated its´media business with Publicis Groupe’s Starcom Mediavest. Publicis will continue overseeing Heineken’s creative brand globally. Heineken USA’s brand roster include Heineken lager, Dos Equis, Tecate and Strongbow cider. Heineken ad spending reached US$476 million in U.S. last year,  according to Ad Age Datacenter’s 200 Leading National Advertisers report. Felix Palau and Gustavo Guerra from Heineken are part of Portada´s Council System. 

 

 

  • Curacao

Curacao, one of the largest Hispanic-centric retailer on the West Coast serving diverse communities in Los Angeles, Las Vegas, Tucson and Phoenix, continues supporting and strengthening its ties to millions of Latino families and millennials across the nation by offering a sneak peek of its unparalleled Black Friday’s deals in the U.S. market, which include further discounting all competitors Black Friday Deals with their exclusive Price Beat Guarantee. During its Ultra Super Mega Black Friday Weekend Sale Curacao will offer customers the hottest products at the lowest prices. Unlike any other store, Curacao will guarantee inventory stock on all advertised door buster promotions and will offer on-demand, same day delivery service that includes installation and set-up for a fee lower than competitors, extended easy returns by 1/15/19, and free shipping with a minimum online purchase.As part of its continued efforts and demonstrated commitment to the Hispanic community, Curacao will also donate a percentage of all Black Friday sales to the Curacao Foundation —a nonprofit organization founded in 2002 by retailer Curacao.

 

  • Mahou  

Mahou San Miguel, a 100% Spanish-owned family-run company and Spain’s leading brewing company, is sharing its hometown heritage with beer lovers from the USA through its new campaign, “This is Madrid”. When you travel to a new city, you delve into its customs, its gastronomy, its people, and very often, its beer. When in Madrid, that beer will surely be Mahou, produced in the heart of Spain since 1890. With a series of short videos, Mahou Cinco Estrellas unveils the keys to living like a local in Madrid through its beer: including simple tricks for proper pronunciation of the language, dishes that must be sampled, must see sights and of course, how to enjoy a delicious Mahou.  The campaign will feature eight pieces of content over three months across the brand’s digital platforms, alongside various promotions for international consumers to experience Mahou’s true Madrid.In addition, travellers passing through Madrid will also be able to share their photos with the hashtag #ThisIsMadrid.

 

2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

 

  • Deutsch Family Wine & Spirits

The Deutsch Family Wine & Spirits has expanded its relationship with Brooklyn-based agency The BAM Connection, Mediapost has reported. The agency will now be responsible for Redemption Rye Whiskey, Joseph Carr Wines, Barone Fini and Layer Cake Wines brands in addition to its continued AOR duties for Yellow Tail.  The scope of work on the account includes strategy, creative, digital, social media, videos, print, in-store, experiential, OOH, and trade.

 

 

 

  • La Quinta by Wyndham

Wyndham Hotels & Resorts, one of the world’s largest hotel franchisor with more than 9,000 hotels and 20 iconic brands, bolstered its leading network of midscale offerings in the third quarter of 2018 and strengthened the presence of its La Quinta by Wyndham brand with the opening of seven hotels across the U.S. The latest La Quinta additions in South Jordan and Kanab, Utah; Opelika and Tuscaloosa, Ala.; Aberdeen, Md.; Duncanville, Texas; and Columbus, Miss., bring the brand’s growing U.S. footprint to nearly 900 hotels. Six of the seven are newly built destinations.La Quinta’s roster of openings in its first full quarter since being acquired by Wyndham earlier this year demonstrates the Company’s steadfast commitment to expanding its newest flag in key markets, largely through new construction. Wyndham’s May 2018 acquisition of La Quinta strengthened the Company’s position as a midscale lodging leader with approximately 37 percent of branded rooms in the segment in the U.S.

 

2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Coca-Cola

Following a pan-regional pitch, Coca-Cola has selected Starcom, a Publicis Media agency, to continue to  manage their business in Colombia, Ecuador and Venezuela while expanding  the relationship in nine additional markets including Costa Rica, Panama,  Guatemala and Dominican Republic. As part of this new partnership, Starcom will continue to ensure excellence in media planning and buying  while transforming and accelerating Coca-Cola’s business growth  regionally.  Starcom will service the business through a data-driven model as well as  other customized tools for the brand and market. There will be a regional  hub in Colombia dedicated to centralizing all planning, integration and  digital transformation. In addition, each local market will have a team that  specializes in data, analytics and digital transformation. This expansion will continue to strengthen a global relationship that has existed for almost 25 years.

 

  • Wyndham

The Wyndham hotel chain is planning to open eight new properties in Mexico next year including one under its most luxurious brand. Alejandro Moreno, the company’s general manager for Latin America and the Caribbean, said Wyndham is expanding in Mexico because the country is a rising power in tourism and the sector is expected to continue to grow in the coming years.With the eight new properties, the number of Wyndham hotels in Mexico will increase from 52 to 60.The most-hyped upcoming opening is that of a Wyndham Grand Hotel in Mexico City.The Mexico City Wyndham Grand will become the company’s 11th brand with a presence in the country.

 

 

  • PepsiCo Latin America

As consumers in Latin America increasingly demand more nutritious food options, PepsiCo has continued to expand its portfolio to meet the evolving preferences of consumers towards more nutritious options.To satisfy these changing consumer preferences, PepsiCo has embarked on an ambitious expansion of its Latin American portfolio of more nutritious foods and beverages through brands like Tropicana, Naked, Kero Coco and Quaker, with the aim of reducing the amount of artificial ingredients and other additives, such as sugars, saturated fats, sodium and calories, in its products.To help meet these goals, PepsiCo has invested in research and development (R&D) centers in key countries in the region.These hubs are responsible not only for driving innovation for the company in Latin America, but also contributing to research and development projects that accelerate innovation for PepsiCo in other parts of the world.PepsiCo Latin America has also invested in its “Nutrition for the Future” platform, a hub of programs focused on increasing access to nutritious food and beverages, education for healthy lifestyles and balanced nutrition, and support for agro-economic self-sufficiency.PepsiCo has already reached 20,000 people in Argentina, Colombia, Chile, the Dominican Republic, Guatemala, Mexico, Uruguay, and Venezuela, with these programs, and expects to reach another 10,000 by 2020.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Azul/ Copa Airlines

Azul Brazilian Airlines and Copa Airlines have announced a broad cooperation agreement that will connect the two largest route networks in Latin and South America. As part of this agreement, customers can conveniently connect to Azul’s unrivaled domestic network when flying Copa into and out of Brazil. This agreement means that Copa customers can now potentially access all of Azul’s 101 domestic destinations in Brazil, including 52 destinations not served by any other airline. In the near future, Azul will also place its code on Copa flights into and out of its Panama city hub, allowing Azul’s domestic customers to take advantage of the broadest network in Latin America.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • BMW

BMW has appointed Los Angeles-based Cashmere as its multicultural U.S. agency following a competitive review. The agency will handle programs aimed at African-American, Asian and Latino audiences.Incumbent The Community declined to participate in the review.Among BMW’s other agencies are Goodby, Silverstein & Partners (lead creative agency); Universal McCann (national and regional media planning and buying); and Critical Mass (digital and social media).

 

 

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  • BB&T Bank

North Carolina-based BB&T Bank has appointed Knoxville-based agency The Tombras Group as its agency of record, following a review.Moxie and LGA were the incumbents.The agency will handle brand creative, strategic planning, digital transformation and media buying and planning for BB&T Bank.BB&T Bank, one of the 20 largest banks in the U.S., spent over US$8.1 million on measured marketing in 2017 and around US$2.5 million in the first six months of 2018, according to Kantar Media.

 

 

 

 

  • McDonald’s

McDonald’s has significantly expanded its relationship with Doner by assigning strategy and creative AOR responsibilities for the brand’s national field activation program following a review. Moroch served as the incumbent. Under the assignment, the agency will customize national campaigns for more than 14,000 locations across the U.S.

 

 

 

  • P&G

Procter & Gamble is simplifying its business by organizing. Beginning July 1, 2019, the Company will operate though six industry-based Sector Business Units (SBUs) for the largest geographic markets, led by Sector Business Unit CEOs who will report to Taylor. These SBUs will have direct sales, profit, cash and value creation responsibility for its largest markets – U.S., Canada, China, Japan, U.K., Germany, France, Spain, Italy, Russia and smaller adjacent countries – accounting for about 80% of Company sales and 90% of after-tax profit. The SBUs will have responsibility for all facets of the business in these markets: consumer understanding, product and package innovation, brand communications, selling and retail execution, and supply chain. In these markets, the Company will continue to provide scaled market services to help the SBUs operate efficiently and with high quality.Responsibility for the remaining markets will be organized into a separate unit with sales, profit, and value creation responsibility.The Company reiterated this structure supports continued focus on the streamlined portfolio of 10 product categories; ongoing efforts to move resources closer to the consumers and customers it serves.

 

2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Applebee’s

Applebee’s wants its´customers to feel better with cheap alcohol and lots of food. That’s been the brand’s strategy since John Cywinski took over as its president in March of last year.With this strategy, Applebee’s US same-store sales increased 7.7% in the third quarter of this year, setting a 14-year record. Applebee’s customers have an average household income of $70,000, the company said. About 30% of its customers are Millennials, but it also sells to Baby Boomers and Gen Xers. And it serves more families and black and Hispanic customers than its peers.With a bigger advertising budget, Applebee’s poured money into campaigns that highlight the brand’s renewed commitment to indulgent food. The ads are designed to make you laugh and make people hungry. The brand is focusing on comfort food. The brand  is investing in off-premise dining, technology and delivery.

 

  • Auberge Resorts

Auberge Beach Residences & Spa will open the doors to the 15,000-plus square-foot The Spa at Auberge Beach, welcoming wellness aficionados and soon-to-be residents of the most sought-after address in Fort Lauderdale, where only a few select residences remain.Set on the picturesque shores of Fort Lauderdale, land and sea’s rejuvenating elements will be incorporated throughout every aspect of the resort-caliber spa, which has been masterfully conceived by The Related Group, Fortune International Group, Fairwinds Group and Auberge Resorts Collection, the internationally renowned ultra-luxury resort operator.The Related Group was established in 1979 and is America’s leading developer of sophisticated metropolitan living and one of the largest firms.The firm is one of the largest Hispanic-owned businesses in the United States with a development portfolio of projects worth in excess of US$15 billion.

2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Puma

Puma has appointed Havas Media to handle its global media buying and planning business, as of the beginning of 2019. The appointment follows a global review.Puma spent an estimated US$300m on measured marketing globally last year, according to global consultancy R3.

 

 

 

 

 

  • LATAM Airlines Group

LATAM Airlines Group has announced that it will offer non-stop flights between Santiago and Quito, Ecuador, starting from April next year. The airline group will operate four non-stop flights per week using the latest generation Airbus A320neo aircraft, with capacity for 174 passengers. LATAM Airlines Group flight LA548 (Santiago-Quito) will depart from Santiago’s Arturo Merino Benitez airport on Monday, Wednesday, Friday and Sunday at 06:00, arriving in Quito at 09:00.The route will complement LATAM’s daily non-stop service between Santiago and Guayaquil, increasing its seat capacity between Chile and Ecuador by 72,500 seats annually, equivalent to 62 per cent growth. From Quito, LATAM offers domestic connections to Guayaquil, Cuenca and the Galapagos islands.

 

  • United Airlines

United Airlines this weekend inaugurated year-round, daily nonstop service between Chicago O’Hare and León, Guanajuato, Mexico. United is the only U.S. carrier to offer nonstop service between Chicago and León, providing convenient one-stop service for business and leisure customers from 42 cities across the U.S., Asia and Europe. Tickets are available for purchase on united.com.United has operated service to León for more than 25 years from its hub at Houston’s George Bush Intercontinental Airport.O’Hare International Airport (ORD) is United’s hometown hub and the sixth busiest airport in the world. United operates more flights out of ORD than any other airlines and occupies nearly 80,000 square meters of terminal space at the airport. From Chicago, United flies to 22 destinations in MexicoLatin America and the Caribbean.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • FCCA

The Florida-Caribbean Cruise Association (FCCA), the trade association that represents the mutual interests between destinations and stakeholders in the Caribbean and Latin America and FCCA Member Lines, which operate 95 percent of global cruising capacity, is announcing that it has committed to a multi-year plan for its award-winning marketing campaign. Through the pledge, the FCCA will continue with its Caribbean Is Open / Caribbean for Everyone campaign, which began in September 2017 and has generated more than 5.77 billion impressions and shown a measurable improvement in Caribbean cruise bookings, while incorporating a tiered structure to open inclusion for more of the association’s partners in order to present a united front.New initiatives determined through collaboration by the FCCA and its partners will continue to use the campaign’s multifaceted approach to target both travel consumers and stakeholders, as well as the media.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • Dropbox

Cloud storage provider Dropbox has appointed Mediahub New York as its media agency, following a review.Mediahub will work closely with Dropbox’s lead creative partner, 72andSunny Los Angeles. Dropbox spent US$28.2 million on measured media in the U.S. last year, and US$18.9 million during the first half of 2018, according to Kantar Media.Mediahub recent wins includes Ulta Beauty, Wyndham Hotels and Resorts, Chipotle and MTV.

 

 

 

  • J.M. Smucker

J.M. Smucker Company, an American manufacturer of fruit spreads, ice cream toppings, beverages, shortening, peanut butter, oils, and other products in North America, has consolidated its´ U.S. Creative and Media Business With Publicis Groupe, following a review.Smucker’s products involved include jams, jellies and peanut butters, Folgers and Millstone coffees and those that formerly fell under Ainsworth Pet Nutrition.WPP and IPG pitched against Publicis for the business.It is unclear whether Dentsu’s Carat, which won the J.M. Smucker U.S. media business in early 2016, was invited to defend.

 

 

  • CVS

CVS Health Corp. has recently opened 15 of its Hispanic-focused stores in Texas, including three in the Houston area. The stores offer bilingual signage and staff as well as more than 1,500 products from Hispanic brands such as El Mexicano, Fiesta Spices, Jarritos, Pinalen, Picot, Foca and Ricitos de Oro, per the media alert. Rhode Island-based CVS first introduced the concept in 2015 in Miami. Since then, the company has expanded CVS Pharmacy y más to 130 locations in 67 cities across California, Florida, Nevada, Texas and Puerto Rico. By 2022, it’s projected that Houston’s Hispanic spending will grow to about US$77 billion, according to data from the Houston Hispanic Chamber of Commerce’s 2017 Houston Hispanic Impact Summit. That will represent more than 25 percent of the total spending in the region in 2022.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Kia Motors

Kia Motors America has unveiled a new campaign for its 2019 Kia Forte featuring Latin Grammy award-winning, all-female mariachi band Flor De Toloache and a digital video series celebrating Latina business owners, according to Marketing Dive. The campaign, created with Hispanic agency Inspire, features the band traveling across country in the 2019 Fort, surprising Latina entrepreneurs and performing its latest single “Indestructible,” which will be available on Spotify beginning Nov. 9. Kia is rolling out 15- and 30-second videos to support the push, which will be shared on Kia Latino’s social channels, including Facebook, Instagram and Twitter, and on the campaign’s websiteKia is embracing several themes in its new campaign, including diversity, entrepreneurship and female empowerment. Highlighting Latina business owners and entrepreneurs is timely, as the campaign launched around Latina Equal Pay Day on Nov. 1. The number of cars purchased by Hispanic consumers in the U.S. is projected to double from 2010 to 2020, and new car sales to Hispanic consumers is expected to grow by 8% over the next five years despite an overall 2% drop in the market, according to Univision research cited in MediaPost.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Daimler

German auto giant Daimler has consolidated its global media business with Omnicom Media Group following a review. As of January 1, 2019, OMG will be responsible for more than 40 markets worldwide and all Daimler divisions (Mercedes-Benz Cars, Mercedes-Benz Vans, Daimler Trucks, Daimler Buses, Daimler Financial Services). Daimler´s spending is estimated at US$950 million.

 

 

 

  • Visa

Visa announced a strategic minority investment in Conductor, a leading digital payments processing technology platform in Brazil, to help accelerate innovation in payments and enable Conductor’s product expansion. The investment reinforces the existing partnership between Visa and Conductor, as well as the companies’ shared vision for driving adoption of digital payments across e-commerce and mobile commerce in Brazil. Backed by Riverwood Capital since 2014, Conductor has become a key technology-processing platform for retailers, banks, and other companies in Brazil looking to issue different type of cards and digitize their payments, resulting in better engagement and increased loyalty amongst consumers.Visa’s investment in Conductor is part of a broader global strategy to open up the Visa ecosystem.Earlier this month, Visa announced it would expand its fast-track onboarding program to fintechs from Latin American and the Caribbean in December 2018 to provide them with the ability to more rapidly onboard to VisaNet, Visa’s global network.

 

  • La Salteña

Argentinean media agency Mídios, chaired by Héctor González, has won La Salteña account and will be in charge of developing the communication strategy and media planning for the brand. The agency has already started collaborating with the brand and implementing a campaign. General Mills´ La Salteña is one of the top marketers of high-quality refrigerated dough

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • JetBlue

JetBlue announced that new flights between Fort Lauderdale-Hollywood international Airport (FLL) and Guayaquil, Ecuador’s José Joaquín de Olmedo International Airport (GYE) are now on sale with the route set to launch on February 28, 2019 (a). JetBlue is offering an introductory fare on the airline’s latest international route starting at just US$89 one way from Fort Lauderdale (b).Guayaquil becomes JetBlue’s sixth destination in South America, second in Ecuador and expands the airline’s broader reach into Latin America and the Caribbean. In recent years, the airline’s network strategy has focused on enhancing international markets which has translated into service in 22 countries. JetBlue’s footprint outside of the U.S. continues to grow as the airline adds and increases routes to more than a dozen unique island destinations in the Caribbean and in various cities in Mexico, Peru, Costa Rica, and Colombia.

 

  • Hilton

Canopy by Hilton, Hilton’s lifestyle brand, signed its first property in South America—Canopy by Hilton São Paulo Jardins, slated to open in Brazil in late 2019. The 98-room adaptive-reuse hotel will be owned by Tati Construtora e Incorporadora and managed by Hilton.Designed as a natural extension of the vibrant and pedestrian-friendly neighborhood of Jardins, Canopy by Hilton São Paulo Jardins will welcome guests with a strong sense of place inspired by the area’s local surroundings, including an intimate lobby with chic design elements that provide a glimpse of the area’s trendy, upscale offerings, according to the brand. There will be Canopy Central, an area with a restaurant and bar serving local contemporary cuisine and a flexible meeting space, as well as a lounge and fitness center.

  • Starbucks Corp

Starbucks Corp., the world’s biggest coffee chain is trimming down its European corporate operations and giving its long-time Latin American partner the rights to open and run cafes in four new countries. Under the licensing deal, Mexico City-based Alsea SAB will be allowed to expand the Starbucks brand in France, the Netherlands, Belgium and Luxembourg, where its presence is relatively limited compared to neighboring markets like the U.K.The coffee chain is under pressure to improve its business worldwide as demand dwindles for its signature Frappuccinos and customers — who once saw Starbucks as high end — trade up for more premium coffees.

 

 

 

  • Uber Eats

Uber Eats has tied up with Café Coffee Day (CCD), to launch the country’s largest network of virtual restaurants. It will start ‘delivery-only’ restaurants exclusively on the Uber Eats app, for which both the companies will come up with various brands. The first restaurant brand is scheduled to launch in November. Uber Eats would provide the technology, backend and delivery logistics.Depending on its success, the company plans to take this to other markets where it is eyeing rapid expansion such as Latin America.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • Daimler

German auto giant Daimler has consolidated its global media business with Omnicom Media Group following a review. As of January 1, 2019, OMG will be responsible for more than 40 markets worldwide and all Daimler divisions (Mercedes-Benz Cars, Mercedes-Benz Vans, Daimler Trucks, Daimler Buses, Daimler Financial Services). Daimler´s spending is estimated at US$950 million.

 

 

 

 

  • Coinstar / Northgate

Coinstar, LLC, the leader in self-service coin counting, announced its installation of 40 coin-counting kiosks in all Northgate Gonzalez Markets, replacing previous coin-counting machines in the stores. Coinstar kiosks are now installed at all 40 Northgate Gonzalez Markets. Products available at the kiosks include coin-to-cash, no fee coin-to-eGift card and charity donation options. Kiosk locations can be found by visiting www.coinstar.com.

 

 

 

 

 

 

  • Domino’s Pizza

Domino’s Pizza is raising “dough” for the kids of St. Jude Children’s Research Hospital® for the 15th straight year as part of the St. Jude Thanks and Giving® campaign. The recognized world leader in pizza delivery’s fundraising efforts begin today, Oct. 22, 2018, and will continue through Jan. 6, 2019. Domino’s will ask customers online, over the phone and in stores to support St. Jude by adding a donation to their order or rounding up their order total to donate the change. Select customers enrolled in Domino’s Piece of the Pie Rewards®loyalty program will be offered an opportunity to earn bonus points by donating. Details will be emailed to eligible customers during the campaign.Customers can also help the kids of St. Jude by purchasing the St. Jude Meal Deal for US$19.99.Domino’s and its customers raised more than US$8.6 million during the 2017 campaign. This year, Domino’s is hoping to raise US$9.5 million with the help of customers across the country. Alex Tokatlian, Multicultural Marketing & Advertising Program Leader at Domino’s Pizza, is a member of Portada´s Brand Star Committee.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Wells Fargo

The United States Hispanic Chamber of Commerce (USHCC) and Wells Fargo will award up to US$100,000 in grants to local Hispanic chambers. The Local Chamber Grants will go towards strengthening programs that increase the scale and capacity of Hispanic-owned businesses, address the specific needs of local Hispanic communities, and target aspiring small business owners to hone their leadership skills. The grants will be awarded to local chambers nationwide during the opening of the USHCC Legislative Summit in Washington, DC on April 2nd, 2019. With Wells Fargo’s generosity, the USHCC will disburse multiple grants ranging from US$5,000 to US$15,000. The grants will be awarded to exemplary local chambers who serve their members and local business communities.The Wells Fargo and USHCC Partnership for Success extends the commitment that Wells Fargo has made to the USHCC Foundation and Hispanic business community over many years. Xochitl A. Leon, Vice President, Hispanic Segment Strategy Leader at
Wells Fargo, is a member of Portada´s Brand Star Committee.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • W Hotels

W Hotels Worldwide is headed to Brazil. Parent company Marriott International Inc. has just announced the signing of the brand’s first hotel in Brazil. W São Paulo is slated to join this year’s lineup of W openings in the region, including W Panama (opened as of February 2018) and W Costa Rica (opening in late 2018).The opening of W São Paulo will mark the seventh W hotel in the Caribbean and Latin America region alongside W Santiago, W Mexico City, W Costa Rica, W Panama, W Colombia and W Punta de Mita.

 

 

 

  • Amazon

Amazon.com Inc is scouting for land in central Mexico for a fourth distribution center in the country, sources said, aiming at a bigger slice of the burgeoning e-commerce market in Latin America’s second-largest economy.The expansion plan highlights Amazon’s intent to plant roots beyond Mexico’s bustling capital, banking on the nation’s potential to grow into an e-commerce engine of Latin America.Online shopping in Mexico comprised just 3.0 percent of total sales last year, according to market research firm Euromonitor International, but it is projected to more than double by 2022, reaching US$14 billion.The retail’s target is Queretaro state in the industrial center of Mexico.Queretaro, 114 miles north of Mexico City, is within a day’s reach of Monterrey and Guadalajara, two of Mexico’s most populous regions.

 

  • Hilton

Hilton announced the opening of Hilton Guatemala City, the brand’s first property in Guatemala. Strategically located near the historic heart of downtown, the 130-room neo-colonial-style hotel features an outdoor swimming pool, two whirlpools, lush gardens surrounding the guestrooms, restaurant and more than 4,000 square feet of event space.Hilton currently has a portfolio of approximately 140 hotels and resorts open and welcoming travelers in the Caribbean and Latin America. The company is actively pursuing additional Caribbean and Latin American growth opportunities and currently has a robust pipeline of nearly 90 hotels throughout the region.

 

 

  • Rappi

Rappi has indicated that it is likely to offer the ability for customers to buy Bitcoin on its platform.Rappi conducted a survey of customers in Colombia in order to gauge their interest in purchasing cryptocurrency through the service. Given the company’s plans to go ahead with the offering, it’s understood that the outcome of its market testing was positive.Although Rappi currently operates in six Central and South American countries, it appears that this service will be rolled out in Colombia at least to start with.The company’s move toward cryptocurrency may appeal particularly in Argentina should they choose to roll it out there given the recent surge in Bitcoin ATM’s being installed in the country. Carlos Leal,Marketing Director at Rappi, is a member of Portada´s Council System.

 

  • Hyundai Motors

US-based Here Technologies, a mapping and localization service for the automotive industry, has made a deal with Hyundai motors to provide integrated real-time traffic information systems for brand new vehicles in Latin America.Besides the Here Map Content system which offers comprehensive data of roads and points of interest, Hyundai will also receive Here Real Time Traffic which is a real-time service that aggregates data from a global network of connected multi-brand car fleets to provide information on traffic conditions.With this, drivers will have continuous access to accurate information on the conditions of roads and streets.The system can also be processed and used by a vehicle’s Advanced Driver Assistance Systems (ADAS).With the deal, Here is now serving a total of four automakers in the region. The others are Honda, Mitsubishi, and Renault.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Windstar Cruises

Windstar Cruises is because the company is creating new sailings for 2019 and 2020 with visits to ports in Mexico, Honduras, Grand Cayman, the Dominican Republic and Jamaica. Cruisers looking for a trip can pick from 152 departure dates ranging from seven- to 56- days. The boutique line is launching a new Star Collector: Grand Caribbean Adventure on the Wind Surf, the largest sailing ship on Earth. The nearly two-month cruise is a means for travelers to explore the Caribbean’sGreater and Lesser Antilles and Latin America.

 

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

  • Papa John’s

Pizza giant Papa John’s has awarded Havas Media its media business following a competitive pitch. Last Summer, Incumbent Interpublic’s Initiative resigned the account after former Papa John’s chairman John Schnatter´s racist comments.The company spent US$136 million on measured media in the U.S. last year, according to Kantar Media.

 

 

 

 

 

  • AT&T

AT&T is “in the process of” consolidating its huge WarnerMedia media account with Hearts & Science, one of the three big media agencies under the Omnicom Media Group network, Mediapost has reported.This would include the recently acquired Time Warner properties, which AT&T has renamed WarnerMedia. The WarnerMedia group includes the Warner Bros. studio, the Turner cable TV networks and HBO, which spent over US$600 million, US$100 million and US$80 million respectively on measured media last year according to Kantar Media.H&S has handled the AT&T media assignment since 2016.

 

 

 

 

  • Mitsubishi Motors

Mitsubishi Motors North America, Inc. announced a new Hispanic marketing campaign to support the brand’s 2019 crossover utility (CUV) family. The campaign entitled “United by Rhythm” utilizes the classic hit song “Piel Canela” by Bobby Capo to showcase the universal passion and emotion consumers of all ages have for music.Through music with timeless significance, Mitsubishi Motors taps into the passion points of the Hispanic community and highlights its lineup of vehicles ready to drive consumers through all stages of life. Honing in on the brand’s established CUVs, the spots highlight the Eclipse Cross, Outlander and Outlander Sport.The new campaign comes at a time when Mitsubishi is in the midst of a strong and robust commitment to the Hispanic community. Since 2014, Mitsubishi’s Hispanic TV investment has increased 103 percent with presence across top networks including Univision, Univision Deportes, Telemundo and Galavision. As of this year, the brand also expanded into social with the launch of the all-new 2018 Eclipse Cross and has already become one of the top performing audiences.The “United by Rhythm” campaign will take a 360-approach in terms of placement with advertisements running across top Spanish language television and radio stations including sports and daytime TV integrations. Additionally, the campaign will be featured on digital and social media in sports, music, entertainment and lifestyle environments.

 

 

  • Walmart

Walmart is making another play for online shoppers with the acquisition of Bare Necessities, a leading e-comm retailer for intimates.Walmart says the move is part of its strategic effort to acquire category leaders with specialized expertise that can help enhance the customer experience on Walmart.com and Jet.com.Bare Necessities will continue to operate its website and will run as a standalone and complementary brand to Walmart’s other e-commerce sites, according to a statement from the company.The acquisition follows several recent efforts by Walmart.com to establish itself as a fashion destination.Bare Necessities was founded in 1998 and offers more than 100,000 SKUs from more than 160 brands, including an extensive assortment of bras, swimwear, shapewear and sleepwear.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • UBER

Uber is said to be planning on entering the grocery delivery competition, a trend that has already been adopted by other retailers such as Kroger, Walmart and Target.With the success of the Uber Eats restaurant delivery business, Uber CEO Dara Khosrowshahi said the company plans to move into home grocery delivery. Grocery delivery is on the rise and is a trend that many food retailers are catching onto, particularly partnering with third party platforms, according to Abasto.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Kimberly-Clark

Kimberly-Clark continues to break stigmas and barriers for its consumers through innovative campaigns like ‘Let’s Move On’ – a recent Gold Effie Award-winning campaign led by Intimus® and KOTEX® in Latin America designed to challenge society’s negative perceptions of periods.As leading feminine care brands that champion womens’ progress, the Intimus and KOTEX brands continue to take steps to innovate our products to meet the needs of modern women while breaking period taboos. This year, Intimus and KOTEX introduced #SheCan – an evolution of the campaign to continue to push for progress.”Periods are part of being a woman. They do not define who we are or prevent us from achieving what we want in life,” said Samia Chehab, Kimberly-Clark General Manager of Adult and Feminine Care in Latin America. “As a market leader, KOTEX has an obligation to shine a light on those stereotypes that shouldn’t be alive anymore in today’s society. It’s our role to make it easier for future generations of women.”

  • Sigue Money Transfer

Sigue Money Transfer (Sigue), a leading U.S. remittance company to Latin America, announced its service will be available in thousands of Mexico’s largest and most well-known chain of convenience stores, OXXO. The expansion to Sigue’s network is made in partnership with TransNetwork, a B2B fintech integrator and processor of payment solutions. Sigue customers can now conveniently send money to beneficiaries through more than 16,700 OXXO stores located across cities and towns in Mexico, as well as through a total of over 38,000 Sigue payment locations throughout Mexico.

 

 

  • American Express

American Express announced it has selected IPG/Universal McCann (UM) to support its strategic media planning and buying globally, ending 20-year Mindshare relationship. This announcement follows the completion of a global media agency review that the company initiated in June of this year. Beginning January 2019, UM will work across American Express and in collaboration with its creative agencies to help the company deliver its new global brand platform, “Powerful Backing.” Launched earlier this year, “Powerful Backing” is focused on communicating all the ways American Express backs its customers in life and business to help them thrive.MediaLink, a strategic advisory firm led by digital experts Michael Kassan and Wenda Harris Millard, managed the review.In the U.S. last year the firm spent US$295 million on measured media according to Kantar Media. 

 

 

  • Intel Corp.

Santa Clara, California-based technology company Intel Corp. has appointed a Dentsu Aegis Network solution called “Team Intel” as its global media agency of record.The company´s new media team will handle digital, social, programmatic, search, offline media and analytics and will be staffed by people from the networks’s shops including Carat, Merkle and Amnet. The team will work closely with creative agency McGarryBowen and Intel’s other creative shops. Intel will continue to work with incumbents iProspect and Cardinal Path for search and digital marketing.OMD has been the incumbent since winning the brand´s media business back in 2008. The Team Intel relationship will handle hundreds of campaigns across more than 20 countries and the team will be located in regional hubs in Los Angeles, London, Singapore and Beijing, the holding company said in a statement.IntelCorp. spent an estimated US$86 million in the U.S. in 2017, according to Kantar Media.

  • JetBlue

JetBlue announced a series of network changes that will advance its strategy in multiple focus cities. The reallocation of service will result in a new JetBlue city in Ecuador, new service between current JetBlue cities, and additional flights on popular routes. JetBlue will launch new service at Guayaquil, Ecuador’s José Joaquín de Olmedo International Airport (GYE) with flights from Fort Lauderdale-Hollywood International Airport (FLL) (a). Service will operate daily and is expected to take off in the first quarter of 2019. Guayaquil becomes the second JetBlue city in Ecuador – Quito launched in 2016 – and the sixth JetBlue city in South America overall. The new flights between Fort Lauderdale and Guayaquil expand JetBlue’s footprint outside the U.S., and is part of a broader reach into international markets. In recent years the airline has built a robust network throughout Latin America and the Caribbean and now operates in 22 countries. JetBlue is a leading airline in markets like Puerto Rico, Cuba and the Dominican Republic. The airline also serves more than a dozen unique island destinations throughout the Caribbean along with various cities in Mexico, Colombia, Costa Rica and Peru.

  • Marriott International

Marriott International debuted a bold new media campaign showcasing the power of its independent hotel platform across the company’s three collection brands: The Luxury Collection, Autograph Collection Hotels and Tribute Portfolio. Rolling out globally through the end of the year, the creative campaign reinforces the growing demand among today’s consumers for the unique travel experiences found at Marriott International’s global portfolio of 300 independent properties.Conceived, developed and produced by creative agency MATTE Projects collaboratively with the brands’ marketing team, the campaign was inspired by the idea that everyone has a story – referring to the hotels themselves and guests who leave with a lasting impression. The collection category campaign was shot on 5 continents.Led with a :60 hero film, shorter executions will roll out across a variety of platforms ranging from in-flight entertainment and cinema theatres, to digital and social media – first in North America followed by Europe and Latin America through the end of 2018.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • United Airlines

United Airlines has awarded its global media business to Dentsu Aegis Network following a review that began this summer. Carat will handle media planning and buying, Merkle targeted marketing and 360i social media. The airline’s creative agency of record is Dentsu-owned mcgarrybowen, which retained the account in 2016 after a closed review. The brand´s Ad spend was nearly US$220 million in 2017, according to the company’s annual report for that year.

 

 

 

  • GSK

Publicis Media has been awarded pharma giant GlaxoSmithKline US$1.7 billion global media assignment.The firm’s last global media review was in 2015 when it divided the assignment between incumbents Mediacom and Mindshare and Omnicom Media Group’s PHD.Publicis Media has created a dedicated agency unit for the account. GKS spends US$1.8 billion on advertising in 2017, per its annual report for that year. PHD handled the U.S. media work while GroupM shop Mindshare managed media in APAC and Latin America.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

  • Avocados From Mexico

Avocados From Mexico (AFM), the number-one selling avocado brand in the U.S., will be showcasing their new robust year-round shopper communication platform, initiatives, and partnerships at the upcoming PMA Fresh Summit Convention & Exposition in Orlando, Florida, at the Orange County Convention Center from October 18-20, 2018.The brand is launching its “Savor Every Moment” shopper communications platform.AFM will be launching its new year of national shopper marketing initiatives strategically designed to make 2018–2019 a resounding success. The lineup of partnerships includes CPG brands Ritas®, Tabasco® Sauce, Smithfield® Bacon and Tostitos® Tortilla Chips to support Fall Football, the Big Game, the Basketball Championships and Cinco de Mayo. AFM’s national shopper activity will be reinforced with efforts that spotlight big opportunities, like salads. This Fall, AFM will be highlighting the #2 usage occasion for avocados, with a salad-inspired digital hub. A first ever for produce, this e-commerce targeted site will incorporate shoppable salad recipes that initiates user generated content, recipe review capabilities and partnerships with Fresh Gourmet and The Incredible Egg.AFM will also be partnering with The Incredible Egg to focus on registered dietitian outreach, to connect with consumers by supporting Heart Health and National Nutrition Months as nutrition is the top category driver for avocados.

 

  • American Express

American Express announced it has selected IPG/Universal McCann (UM) to support its strategic media planning and buying globally, ending 20-year Mindshare relationship. This announcement follows the completion of a global media agency review that the company initiated in June of this year. Beginning January 2019, UM will work across American Express and in collaboration with its creative agencies to help the company deliver its new global brand platform, “Powerful Backing.” Launched earlier this year, “Powerful Backing” is focused on communicating all the ways American Express backs its customers in life and business to help them thrive.MediaLink, a strategic advisory firm led by digital experts Michael Kassan and Wenda Harris Millard, managed the review.In the U.S. last year the firm spent US$295 million on measured media according to Kantar Media. 

 

 

  • Intel Corp.

Santa Clara, California-based technology company Intel Corp. has appointed a Dentsu Aegis Network solution called “Team Intel” as its global media agency of record.The company´s new media team will handle digital, social, programmatic, search, offline media and analytics and will be staffed by people from the networks’s shops including Carat, Merkle and Amnet. The team will work closely with creative agency McGarryBowen and Intel’s other creative shops. Intel will continue to work with incumbents iProspect and Cardinal Path for search and digital marketing.OMD has been the incumbent since winning the brand´s media business back in 2008. The Team Intel relationship will handle hundreds of campaigns across more than 20 countries and the team will be located in regional hubs in Los Angeles, London, Singapore and Beijing, the holding company said in a statement.Intel Corp spent an estimated US$86 million in the U.S. in 2017, according to Kantar Media.

 

  • United Airlines

United Airlines has awarded its global media business to Dentsu Aegis Network following a review that began this summer. Carat will handle media planning and buying, Merkle targeted marketing and 360i social media. The airline’s creative agency of record is Dentsu-owned mcgarrybowen, which retained the account in 2016 after a closed review. The brand´s Ad spend was nearly US$220 million in 2017, according to the company’s annual report for that year.

 

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

 

  • GSK

Publicis Media has been awarded pharma giant GlaxoSmithKline US$1.7 billion global media assignment.The firm’s last global media review was in 2015 when it divided the assignment between incumbents Mediacom and Mindshare and Omnicom Media Group’s PHD.Publicis Media has created a dedicated agency unit for the account. GKS spends US$1.8 billion on advertising in 2017, per its annual report for that year.PHD handled the U.S. media work while GroupM shop Mindshare managed media in APAC and Latin America.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Natura

As of this month, Havas has expanded its relationship with Brazilian manufacturer and marketer of beauty products Natura in LatAm. The holding already handles strategy, negotiation and media buying for the brand, with regional coordination from Argentina. Now, Havas´Arena Media will be in charge of  digital branding and performance for Latam. This will cover five countries: Argentina, Mexico, Chile, Colombia and Peru. Havas will also handle online media for Red Natura, the brand´s e-commerce that currently operates in Argentina and Chile.

 

 

  • Marriott

Marriott International has announced plans to build four new hotels in the Latin America and Caribbean region, with the one of them already underway in the Colombian city of Medellin.The American hospitality giant has not disclosed the countries where the other three hotels will be built, but Caribbean Journal has reported that they will spring up in Costa Rica, Peru, and the Dominican Republic.At least one of the hotels will be up and running by the end of 2020. All four will be Moxy Hotels, a new brand of hotels that Marriott introduced four years ago.To support its expansion in the Latin American region, Marriott has opened satellite offices in places in including Mexico City, Bogota, Santiago, and São Paulo.

 

  • Mc­Don­ald’s

Mc­Don­ald’s re­cent­ly demon­strat­ed its com­mit­ment to greater trans­paren­cy with its Open Doors Day, a spe­cial cel­e­bra­tion of its year-round pro­gramme which has al­lowed over eight mil­lion cus­tomers in Latin Amer­i­ca and the Caribbean to have a be­hind the scenes look at how the world-fa­mous meals are pre­pared.Mc­Don­ald’s Open Doors ini­tia­tive was cre­at­ed four years ago in align­ment with the In­ter­na­tion­al Day for Uni­ver­sal Ac­cess to In­for­ma­tion.A re­cent con­sumer re­search by the con­sul­tant firm, Tren­si­ty, in Latin Améri­ca found that 94 per cent of con­sumers as­so­ciate open­ness with a trans­par­ent brand, while 91 per cent of con­sumers are con­cerned about the prepa­ra­tion process of their food in the restau­rants they fre­quent. Key top­ics of con­cern are the clean­ing process, staff hy­giene, and in­gre­di­ent qual­i­ty.Cus­tomers can re­quest an Open Doors tour through­out the year at any Mc­Don­ald’s restau­rant across T&T.

  • GUESS?, Inc.

GUESS?, Inc. announced the opening of its 50th retail store in Mexico, a milestone moment for the brand’s strategic expansion plans in Latin America. Located in the new shopping center development, Paseo Queretaro in the state of Queretaro, the 50th store recently opened its doors to the public on Thursday, September 20th.Mexico is a key market forthe brand.As the gateway to the Americas, Mexico represents strategic growth for the GUESS Brand and its global portfolio. GUESS reopened its doors in Mexico in 2006 with Grupo Axo. The first store opening was in Antara Fashion Hall in Mexico City. GUESS is also represented in more than 665 points of sale in major department stores such as Liverpool and Palacio de Hierro.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Ligne Roset

Furnishings company Ligne Roset has set aggressive growth plans for its North and South American territories.The European luxury lifestyle brand has two new dealer stores in the works for the United States and Canada, but the immediate focus is on a series of strategies designed to boost efficiency and productivity for its existing American operations, which includes 24 dedicated stores in major markets in the United States, Canada and Latin America. The brand is seeking a regional sales manager to head up Ligne Roset’s sales efforts for a territory that stretches from the Midwest through Latin America.  Only four of the companies 24 Americas stores are in Latin America, where the company sees “a lot of opportunity to grow.”

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • McDonald’s

The Hispanic Gen Z struggle is real. Born and raised in the U.S., they often find language and cultural barriers keeping them from truly connecting with their extended family from Latin America. But there’s one place that is never lost in translation: McDonald’s.  “Uncle Roberto” tells a story every U.S. Hispanic can relate to in the latest brand spot by ALMA.The Hispanic consumer market work by the ALMA team is the latest addition to a new direction in McDonald’s brand strategy for Fall 2018, highlighting what people across cities, cultures, backgrounds and generations have in common.“It’s a tale every Hispanic can see themselves in fondly, and bringing that familiarity to the iconic family restaurant that is McDonald’s is the ultimate tie-in,” says Luis Miguel Messianu, CEO Creative Chairman of ALMA.

  • Nectar Sleep

E-Commerce mattress retailer Nectar Sleep is expanding its offerings to serve the Hispanic market with a Spanish-language website, dedicated social media, and Spanish language servicing. Additionally, the company has appointed Jose Romero as Business Head for the U.S. Hispanic Market.With these changes, Nectar Sleep becomes the first direct-to-consumer mattress brand with a full-service experience for Spanish-language shoppers available through mobile, desktop, chat and phone, according to Romero. The retailer has tailored the experience to the Hispanic market, which brings US$1.5 trillion in purchasing power, according to The Selig Center for Economic Growth.

  • Perry Ellis International’s Cubavera® Brand

Global fashion house, Perry Ellis International, Inc (PEI), and the company’s Latin-inspired Cubavera® brand are launching #CubaveraIcons, a multi-faceted campaign for National Hispanic Heritage Month.As part of the campaign, Cubavera has partnered with internationally-recognized artists Gustavo Novoa, Alexander Mijares and Edward Granger to produce one-of-a-kind works inspired by the brand’s iconic roots.The three works were unveiled September 24th on www.cubavera.com and on social media via @Cubavera and each artist’s personal page (@mijares, @_edwardgranger, and @gustavonovoapainter).Cubavera and PEI celebrate Hispanic Heritage Month because of their deep connection to Hispanic culture. The Cubavera brand embraces authentic latin lifestyle, infusing iconic styles with modern details to create a unique and fresh approach to fashion.  The three pieces will be live on Paddle8.com from October 15th to November 1st where all proceeds will benefit the National Hispanic Foundation for the Arts, aiming to advance the presence of Latinos in the media, telecommunications and entertainment industries.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Kroger / Walgreens

Kroger and Walgreens have announced a partnership of the companies to test a new format that combines Kroger’s grocery knowledge with Walgreens expertise in pharmacy, health and beauty.Both companies have chosen 13 Walgreen stores in Northern Kentucky to try the new format and will conduct the pilot over the next several months, listening closely to customer feedback, according to a press release.The pilot will let customers buy products and services from both retailers. Customers can order Kroger groceries online and pick them up at participating Walgreens locations.Customers will also be able to order Kroger store brands, including the retailer’s organic and natural brand Simple Truth at participating Walgreens locations.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Moxy

Moxy is preparing to bring its playful approach to hotels to the Caribbean and Latin America.The brand announced that four Moxy projects have been approved for the Caribbean, Central America and South America. However, the brand only revealed the specific location of one of those projects thus far, a 165-room Moxy in Medellin, Colombia.All of the new properties in the region are expected to come online by about 2020, the company said.Debuted in Europe in 2014, Marriott’s Moxy properties has grown to include nearly 30 operating hotels and more than 90 properties in its development pipeline globally. Worldwide, Moxy Hotels is on pace to double its current portfolio by 2020.

 

 

  • Hilton

Hilton has signed three new hotels in Colombia to its portfolio: the Atolón Hotel Cartagena Tierra Bomba, Curio Collection by Hilton, Hilton Garden Inn Pereira and Hilton Garden Inn Cartagena. Currently, Hilton has 18 hotels in the country.Currently under construction with a planned opening in early 2019, the Atolón Hotel Cartagena Tierra Bomba opening is planned for the first quarter of 2020.Also opening in the first quarter of 2020, the Hilton Garden Inn Pereira will be the company’s first hotel in Pereria.In the last year, Hilton has opened five hotels across three brands in the country, including the in-market debut of the Conrad Hotels & Resorts brand in Cartagena. Early next year, Hilton plans to open the Hilton Bogota Corferias Convention Center, located in the city’s commercial area.

 

 

  • Arca Continental

Arca Continental, Latin America’s No. 2 Coke bottler, said it paid US$506.8 million to purchase 223.8 million common shares of Peru’s Corporacion Lindley, increasing its holding of voting shares in the company to 99.78 percent.Arca subsidiary AC Bebidas signed the stock purchase agreement with Peru Beverage Limitada, a unit of The Coca-Cola Company, which prices the shares at US$2.26 dollars a piece.

 

  • Grupo Bimbo

Global 100% renewable electricity initiative RE100 announced at Climate Week NYC the addition of seven new members, bringing the total number of companies up to 152, and introducing the first companies from Latin America and Turkey. Specifically, the world’s largest bakery company, Grupo Bimbo, from Latin America is targeting 100% renewable electricity in relatively short timeframes  by 2025. Headquartered in Mexico and with operations in 32 countries, Grupo Bimbo has set a target of 100% renewable electricity across its entire operations by 2025, with an interim goal of 80% by 2020, and will look to build its own solar PV projects, as well as sign Power Purchase Agreements (PPAs), renewable electricity attribute certificates, and greren tariffs.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • JW Marriott Panama

Marriott International announced the opening of JW Marriott Panama in Panama City. JW Marriott Panama, formerly The Bahia Grand Panama Hotel, enjoys an ocean front location in Panama’s iconic 932-foot building – the tallest in Central America.Situated in the heart of the prestigious neighborhood of Punta Pacifica, JW Marriott Panama is located within minutes of the city’s main commercial, banking and entertainment areas. Panama has seen an increase in popularity among travelers due to a strategic planning vision of the country, which seeks to strengthen Panama’s positioning in Latin America’s competitive landscape among international markets.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here. ]

  • Deezer

Internet music streaming service Deezer has appointing MARCA Miami, the multicultural sister shop of MARC USA, as its partner agency to introduce the music streaming service’s FLOW platform to U.S. listeners.MARCA will handle  strategy development, creative and media planning and buying. The initial brand awareness strategy “Music Meets AI” will focus on the growing Latino market with dual language messaging.The campaign features radio, outdoor, digital video and banners and social advertising. The launch coincides with Hispanic Heritage Month, which runs through October 15.

 

 

  • Chipotle

Chipotle is implementing its latest campaign designed to underscore the “food with integrity” brand message it launched with 25 years ago, Mediapost has reported. CEO Brian Niccol and new CMO Chris Brandt want to turn Chipotle into a “purpose-driven lifestyle brand.” The fresh/clean ingredients are the center of this new marketing strategy particularly aimed at millennials and younger consumers.The plan also includes updating the restaurants’ interiors, extending its hours, adding a snacking “happy hour,” and freshening up its menu . Now, the brand is unveiling a new campaign called “For Real” that stresses that Chipotle uses just 51 fresh ingredients and prepares its food fresh daily, by hand. The campaign will include TV/digital ads (sample below), out-of-home and print. Chipotle is also launching a second Instagram account, @ChipotleForReal, meant to educate followers about each of its 51 ingredients.

 

  • El Pollo Loco

El Pollo Loco has released a new campaign aimed at the Hispanic community in the Los Angeles market for the Hispanic Heritage Month, which started on Sept. 15, Mediapost has reported. The campaign includes a series of four full-page ads in the Sunday edition of The Los Angeles Times. Created by Vitro agency, the ads are designed to honor the month’s celebration of Hispanic culture, while explaining why El Pollo Loco is in a credible position to do so, given the brand’s history and continuing traditions. El Pollo Loco has 480 franchised restaurants located in California, Arizona, Nevada, Texas, Utah and Louisiana.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Corona

Live Nation and Corona announced the inaugural Corona Estéreo Beach Tour with headliner and ambassador Wisin, a global reggaetón icon and Latin superstar.  In its first year, the Corona Estéreo Beach Tour will travel to five cities across the U.S. including Boston (10/31), Chicago(11/6), Orlando (11/9), Miami (11/14) and will wrap in Dallas (11/16). Fans can purchase tickets to attend the intimate concert experience with Latin music’s most prolific and pioneering artist, Wisin, while immersing themselves in the relaxed Corona mindset.“The Corona Estéreo Beach series is a new way for us to connect with our Latino fans through their passion for music,” said Ann Legan, Vice President of Brand Marketing, Corona. Latin urban music icon WISIN, born Juan Luis Morera Luna in Puerto Rico, is a singer, songwriter, producer and entrepreneur known for his resounding success, first as part of duo Wisin & Yandel and now as a solo artist and music producer.

 

 

 

 

  • Café Bustelo®

Café Bustelo® in partnership with the Hispanic Association of Colleges and Universities (HACU) awarded ten deserving Latino students from around the country with the Café Bustelo El Café del Futuro Scholarship. In its fifth year, the brand has provided US$230,000 to date in college scholarships to 46 Latino students nationwide.Starting in February, Café Bustelo challenged students across the nation to submit an 800-word essay describing how their heritage, family and the community in which they grew up inspired them to obtain a college degree and how they plan on giving back to their respective communities.More than 1,500 eligible applications (nearly 500 more applications than 2017) were received and reviewed by a qualified review committee.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

 

  • Walmart

Walmart Inc will acquire Latin American food delivery service Cornershop for US$225 million, it said in a move to ramp up its online grocery business in Mexico and Chile. The deal mirrors Walmart’s growing investments and tie-ups in online delivery services across the globe, as it aims to compete with Amazon.com Inc, the world’s largest online retailer. Shares of the retail company’s Mexico division, known as Walmex, jumped more than 3% on the news, closing at their highest level since late July. Walmart’s acquisition of three-year-old Cornershop, which offers its service through a mobile app and was founded in San Francisco, will help it quicken deliveries for its Walmart, Superama and Sam’s Club stores in Mexico, according to analysts.

 

  • Hilton

Hilton announced its partnership with all-inclusive specialist Playa Hotels & Resorts to grow Hilton’s portfolio of all-inclusive resorts in the Caribbean and Latin America. If Playa sounds familiar, it’s because it is the same company that Hyatt worked with back in 2015 to launch Hyatt’s two all-inclusive resort brands, Hyatt Ziva and Hyatt Zilara.Hilton’s alliance with Playa includes the addition and renovations of two all-inclusive resort properties that will be owned and managed by Playa. Unlike Playa’s partnership with Hyatt, Hilton has decided to use the Hilton Hotels & Resorts brand for its all-inclusive properties, rather than launch new ones.one about the future of travel. SubscribeThe two initial resorts to be added under this partnership by the end of 2018 will be the Hilton La Romana, an All-Inclusive Resort (formerly known as the Dreams La Romana), and the Hilton Playa del Carmen, an All-Inclusive Resort (formerly The Royal Playa del Carmen). Hilton and Playa have plans to open eight more all-inclusive resorts together by 2025. Luis Perillo, Hilton VP, Sales & Marketing, Caribbean & Latin America and a member of Portada´s Travel Marketing Board, will be part of PortadaNY next Sept 24&25.

 

 

  • GUESS

GUESS, the global lifestyle brand famous for its iconic ad campaigns, and their timeless trend setting denim are teaming with multiple Latin Grammy Award Winner J Balvin to introduce GUESS Vibras. The 7-piece capsule of concert merchandise is set to launch September 19th on tour with J Balvin and will be sold at select GUESS stores near the concert locations days leading up to each performance.“My partnership with GUESS, a brand that has strong roots in the Latin community, not only aligns with my personal brand, but with my community and fanbase as well,” says J Balvin. The exclusive 7-piece GUESS Vibras collection, which is inspired by Balvin’s chart-topping “VIBRAS” album, and his personal style. Established in 1981, GUESS operates 1,061 retail stores in the Americas, Europe and Asia. The Company and its licensees and distributors operated in approximately 100 countries worldwide.

 

 

  • Mercado Libre

Mercado Libre, one of Latin America’s leading e-commerce technology company, selected Talkdesk, an enterprise contact center platform, to power and optimize their customer service and sales teams. Mercado Libre will deploy Talkdesk Enterprise Contact Center Platform to their teams in Argentina, Mexico, Chile, Colombia and Brazil. Supporting both sales and contact center operations through multiple platforms proved to be a costly and inefficient use of resources. Moving to Talkdesk Enterprise Contact Center Platform will allow Mercado Libre to drive operational efficiencies, reduce costs and increase revenue.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Treebo Hotels

Ruptub Solutions, which owns and operates budget hotel chain Treebo Hotels, is planning to enter homestay business as it seeks to tap the nascent but fast-expanding non-hotel accommodation, a popular option among new-generation travellers.Encouraged by the potential in the budget hotel segment, the app-based hotel aggregator is also preparing to set its foot in “India-like” markets in a bid to scale up its business and have a diversified customer base.Buoyed by the potential of budget hotels in emerging markets, Treebo is studying markets such as South Asia, South East Asia, Eastern Europe, Latin America, and Africa for an entry.Treebo plans to double the number of hotels registered on its platform to 800 by 2019 from the current 400.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here. 

  • American Express  

American Express announced that it partnered with Lin-Manuel Miranda – a cultural leader, a creative force, a champion of local communities and an inspiration to all.Beginning on August 30, Lin-Manuel has been featured in our new ad campaign, all about how American Express backs people as they do business and live life. His story is about how his community of Washington Heights, New York has fueled his personal and professional growth – and how American Express has had his back along the way.By enlisting his family and friends to be a part of the campaign, Lin-Manuel enabled American Express to inspire organic moments during the shoot, helping to make it memorable and impactful. The soundtrack of the spot, “Mañana,” was actually written by Lin-Manuel during the multi-day shoot.The brand debuted the English version of the ads timed to its major presence with US Open Tennis in August 27.Now, it’s rolling out a Spanish version of the ad on Telemundo and Spotify.Amex will leverage TV, digital, streaming audio (like Spotify) and social media (Twitter/Facebook/Instagram) that allows the brand  the opportunity to message a very specific, niche target who we feel will be likely to connect with Lin-Manuel and American Express.This includes targeting bilingual English and Spanish speakers.

  • The  Coca-Cola  Company

The  Coca-Cola  Company continues  its longstanding partnership with the PGA TOUR, and names DASANI Sparkling the TOUR’s official Sparkling  Water –the first-ever sports partnership  for the brand. The new partnership will officially launch during this week’s TOUR Championship at East Lake Golf Club in Atlanta. To  commemorate this announcement, DASANI Sparkling has unveiled a playful new ad spot, which will debut with a special broadcast premiere during the TOUR Championship.Filmed at the storied East  Lake–known for its precarious water hazards–the ad features DASANI Sparking adding their signature sparkle and carbonation to thDASANI Sparkling’s new partnership builds upon Coke’s longstanding relationship with the PGA TOUR, the company’s pouring  rights with the Tournament Players Club (TPC) network of clubs, and its overall history in the game of golf. e lake, rescuing millions of lost golf balls while offering a fun solution to countless golfer’s frustrations.

  • Quicken Loans

Quicken Loans has appointed Interpublic Group’s UM as its new media buying and planning agency, following a review that began in January.UM will service both the Quicken Loans and Rocket Mortgage brands effective immediately. It will work with Quicken’s in-house marketing team which does much of the creative work for its Quicken and Rocket brands. The client had previously worked with a number of different media shops.Quicken Loans spent about US$325 million on measured media in the U.S.in 2017, according to Kantar Media.

 

 

 

 

  • VTech

VTech, a global supplier of corded and cordless phones and electronic learning toys, has appointed Empower for media duties including research, digital, social media and content marketing efforts, following a review.The agency will service VTech and subsidiary brands LeapFrog and LeapFrogAcademy out of its Chicago offices.

 

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

 

  • Goya Foods

New York City Football Club (NYCFC) and Goya Foods, one of the largest Hispanic owned food company in the United States, have announced the renewal of the partnership to further promote the importance of living a healthy lifestyle through sports and proper nutrition. To celebrate the renewal of the multi-year partnership, NYCFC and Goya launched a brand new version of the Healthy Hat-Trick curriculum for the new school year and hosted a youth soccer clinic with NYCFC defender Ronald Matarrita on Wednesday, September 19, 2018 at P.S. 49 in the Bronx. The workbook will be used in P.S. 49, and a total of 14 public elementary schools throughout the City, as part of the free in-school and after-school soccer programming made possible by City in the Community, the charity proudly supported by NYCFC.The partnership expansion also includes the second year of #MyGoyaDish, a digital campaign featuring NYCFC players and their favorite Goya dishes in addition to a social media contest where four lucky fans won an opportunity to be part of a cook off event with Goya Chef Fernando Desa. Also, Hispanic Heritage Night presented by Goya Foods at NYCFC’s home game on Saturday, September 8, 2018.

  • Notre Dame Federal Credit Union

Notre Dame Federal Credit Union (Notre Dame FCU) announced that it is the first and only Indiana credit union to be awarded the prestigious national Juntos Avanzamos (Together We Advance) designation for its commitment to serving and empowering Hispanic and immigrant consumers.To earn the Juntos Avanzamos designation, credit unions must complete an extensive application, requiring information about what products and services the credit union offers to specifically address the needs of the Hispanic Market, as well as what strategies they are utilizing to serve this important demographic group. To celebrate the designation, Notre Dame FCU will be launching a new marketing campaign on national Citizenship Day to celebrate Doing More than just speaking the Spanish language. In addition, a formal presentation event will be scheduled later in the year.  Learn more at www.notredamefcu.com/JuntosAvanzamos.

  • Southwest Airlines

Southwest Airlines Co., in partnership with the Hispanic Association of Colleges and Universities (HACU), has awarded 150 students, ranging from incoming freshman through graduate students, with complimentary roundtrip air travel as part of the ¡Lánzate!/Take Off! travel award program.The ¡Lánzate! Program is geared toward Hispanic college students with economic need who attend school far away from home. Students, from state to Ivy League institutions, across the nation completed online entries and submitted essays conveying how receiving a travel award would help them achieve their educational goals.Recipients were awarded between one and four roundtrips for themselves or a family member. Southwest donated 409 roundtrips to encourage students to continue on their paths to higher education.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

We are excited to announce that Elena Feoktistova, VP Consumer Marketing and Sponsorships LAC at MasterCard, is joining the Portada Council of the Americas, one of the seven units of Portada’s Council System. The Council System next in-person meeting will be at Portada New York on September 24 in New York City’s Yotel.

A professional marketer with over 20 years of experience in companies including Unilever, Coca-Cola and Mastercard, Feoktistova currently is Regional Head of Consumer and Product Marketing at MasterCard covering the Latin American and Caribbean markets based in Miami. Prior to that she worked as Regional Marketing Manager for Central and Eastern Europe out of Moscow.
At our upcoming Portada New York Conference next Tuesday Sept 25, Feokistova will be interviewing Natalie Bursztyn, Marketing Director at Nalsani-Totto on the topic of DTC (Direct-to-consumers) brands and e-commerce.

Welcome Elena to the Portada Council System!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Walmart

Walmart has announced it is acquiring Cornershop, a leading online marketplace for on-demand delivery from supermarkets, pharmacies and specialty food retailers in Mexico and Chile.Walmart will pay US$225 million for Cornershop, which has seen its number of unique users double in the past 12 months. Closing of the transaction is subject to regulatory approval and is expected by the end of the year.As part of the agreement, Cornershop will remain an open platform.

 

 

 

  • MoneyGram

MoneyGram customers in Mexico have thousands of new locations to choose from when they need to pick up money sent from family and friends around the globe. The company’s money transfer receive service is now available at more than 17,000 OXXO convenience stores in the country.When picking up at an OXXO store, consumers can receive up to 2,000 pesos in cash. All additional funds, up to 11,600 pesos, can be transferred into a bank account from the OXXO location, or put on Saldazo, a debit card co-branded between OXXO and CitiBanamex. Remittances are one of Mexico’s top sources of foreign income. According to the World Bank, more than US$30 billion flowed into the country in 2017.

 

 

  • PepsiCo

Pepsico announced the expansion of its global relationship with its´marketing execution partner HH Global in Latin America beginning with implementation in Brazil and with the commitment to expand throughout the region.Under the terms of the agreement, HH Global will provide a suite of marketing execution services and proprietary HHub technology to support PepsiCo’s creative production and procurement requirements for print and point of sale materials. The implementation extends HH Global’s agreement with PepsiCo which originated in 2009 in France and the Benelux countries and has since expanded to Russia, Turkey, and the United Kingdom. Yamile Elias, Director of Business Innovation & Marketing, Pepsico is a member of Portada´s Brand Star Committee LatAm.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

 

  • Google

Google will invest around US$140 million to expand its data center in Chile, the company’s only infrastructure of its kind in Latin America, which houses the information of millions of its users, the tech giant announced. The complex, built in the Santiago suburb of Quilicura, is part of a group of 15 data centers that store and transmit information generated by applications like Gmail, Google Maps, YouTube, Waze and Uber, Efe reported.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

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