A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
- American Express
American Express announced that it partnered with Lin-Manuel Miranda – a cultural leader, a creative force, a champion of local communities and an inspiration to all.Beginning on August 30, Lin-Manuel has been featured in our new ad campaign, all about how American Express backs people as they do business and live life. His story is about how his community of Washington Heights, New York has fueled his personal and professional growth – and how American Express has had his back along the way.By enlisting his family and friends to be a part of the campaign, Lin-Manuel enabled American Express to inspire organic moments during the shoot, helping to make it memorable and impactful. The soundtrack of the spot, “Mañana,” was actually written by Lin-Manuel during the multi-day shoot.The brand debuted the English version of the ads timed to its major presence with US Open Tennis in August 27.Now, it’s rolling out a Spanish version of the ad on Telemundo and Spotify.Amex will leverage TV, digital, streaming audio (like Spotify) and social media (Twitter/Facebook/Instagram) that allows the brand the opportunity to message a very specific, niche target who we feel will be likely to connect with Lin-Manuel and American Express.This includes targeting bilingual English and Spanish speakers.
- The Coca-Cola Company
The Coca-Cola Company continues its longstanding partnership with the PGA TOUR, and names DASANI Sparkling the TOUR’s official Sparkling Water –the first-ever sports partnership for the brand. The new partnership will officially launch during this week’s TOUR Championship at East Lake Golf Club in Atlanta. To commemorate this announcement, DASANI Sparkling has unveiled a playful new ad spot, which will debut with a special broadcast premiere during the TOUR Championship.Filmed at the storied East Lake–known for its precarious water hazards–the ad features DASANI Sparking adding their signature sparkle and carbonation to thDASANI Sparkling’s new partnership builds upon Coke’s longstanding relationship with the PGA TOUR, the company’s pouring rights with the Tournament Players Club (TPC) network of clubs, and its overall history in the game of golf. e lake, rescuing millions of lost golf balls while offering a fun solution to countless golfer’s frustrations.
- Quicken Loans
Quicken Loans has appointed Interpublic Group’s UM as its new media buying and planning agency, following a review that began in January.UM will service both the Quicken Loans and Rocket Mortgage brands effective immediately. It will work with Quicken’s in-house marketing team which does much of the creative work for its Quicken and Rocket brands. The client had previously worked with a number of different media shops.Quicken Loans spent about US$325 million on measured media in the U.S.in 2017, according to Kantar Media.
VTech, a global supplier of corded and cordless phones and electronic learning toys, has appointed Empower for media duties including research, digital, social media and content marketing efforts, following a review.The agency will service VTech and subsidiary brands LeapFrog and LeapFrogAcademy out of its Chicago offices.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.
- Goya Foods
New York City Football Club (NYCFC) and Goya Foods, one of the largest Hispanic owned food company in the United States, have announced the renewal of the partnership to further promote the importance of living a healthy lifestyle through sports and proper nutrition. To celebrate the renewal of the multi-year partnership, NYCFC and Goya launched a brand new version of the Healthy Hat-Trick curriculum for the new school year and hosted a youth soccer clinic with NYCFC defender Ronald Matarrita on Wednesday, September 19, 2018 at P.S. 49 in the Bronx. The workbook will be used in P.S. 49, and a total of 14 public elementary schools throughout the City, as part of the free in-school and after-school soccer programming made possible by City in the Community, the charity proudly supported by NYCFC.The partnership expansion also includes the second year of #MyGoyaDish, a digital campaign featuring NYCFC players and their favorite Goya dishes in addition to a social media contest where four lucky fans won an opportunity to be part of a cook off event with Goya Chef Fernando Desa. Also, Hispanic Heritage Night presented by Goya Foods at NYCFC’s home game on Saturday, September 8, 2018.
- Notre Dame Federal Credit Union
Notre Dame Federal Credit Union (Notre Dame FCU) announced that it is the first and only Indiana credit union to be awarded the prestigious national Juntos Avanzamos (Together We Advance) designation for its commitment to serving and empowering Hispanic and immigrant consumers.To earn the Juntos Avanzamos designation, credit unions must complete an extensive application, requiring information about what products and services the credit union offers to specifically address the needs of the Hispanic Market, as well as what strategies they are utilizing to serve this important demographic group. To celebrate the designation, Notre Dame FCU will be launching a new marketing campaign on national Citizenship Day to celebrate Doing More than just speaking the Spanish language. In addition, a formal presentation event will be scheduled later in the year. Learn more at www.notredamefcu.com/JuntosAvanzamos.
- Southwest Airlines
Southwest Airlines Co., in partnership with the Hispanic Association of Colleges and Universities (HACU), has awarded 150 students, ranging from incoming freshman through graduate students, with complimentary roundtrip air travel as part of the ¡Lánzate!/Take Off! travel award program.The ¡Lánzate! Program is geared toward Hispanic college students with economic need who attend school far away from home. Students, from state to Ivy League institutions, across the nation completed online entries and submitted essays conveying how receiving a travel award would help them achieve their educational goals.Recipients were awarded between one and four roundtrips for themselves or a family member. Southwest donated 409 roundtrips to encourage students to continue on their paths to higher education.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.