A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
- Papa John’s
Pizza giant Papa John’s has awarded Havas Media its media business following a competitive pitch. Last Summer, Incumbent Interpublic’s Initiative resigned the account after former Papa John’s chairman John Schnatter´s racist comments.The company spent US$136 million on measured media in the U.S. last year, according to Kantar Media.
AT&T is “in the process of” consolidating its huge WarnerMedia media account with Hearts & Science, one of the three big media agencies under the Omnicom Media Group network, Mediapost has reported.This would include the recently acquired Time Warner properties, which AT&T has renamed WarnerMedia. The WarnerMedia group includes the Warner Bros. studio, the Turner cable TV networks and HBO, which spent over US$600 million, US$100 million and US$80 million respectively on measured media last year according to Kantar Media.H&S has handled the AT&T media assignment since 2016.
- Mitsubishi Motors
Mitsubishi Motors North America, Inc. announced a new Hispanic marketing campaign to support the brand’s 2019 crossover utility (CUV) family. The campaign entitled “United by Rhythm” utilizes the classic hit song “Piel Canela” by Bobby Capo to showcase the universal passion and emotion consumers of all ages have for music.Through music with timeless significance, Mitsubishi Motors taps into the passion points of the Hispanic community and highlights its lineup of vehicles ready to drive consumers through all stages of life. Honing in on the brand’s established CUVs, the spots highlight the Eclipse Cross, Outlander and Outlander Sport.The new campaign comes at a time when Mitsubishi is in the midst of a strong and robust commitment to the Hispanic community. Since 2014, Mitsubishi’s Hispanic TV investment has increased 103 percent with presence across top networks including Univision, Univision Deportes, Telemundo and Galavision. As of this year, the brand also expanded into social with the launch of the all-new 2018 Eclipse Cross and has already become one of the top performing audiences.The “United by Rhythm” campaign will take a 360-approach in terms of placement with advertisements running across top Spanish language television and radio stations including sports and daytime TV integrations. Additionally, the campaign will be featured on digital and social media in sports, music, entertainment and lifestyle environments.
Walmart is making another play for online shoppers with the acquisition of Bare Necessities, a leading e-comm retailer for intimates.Walmart says the move is part of its strategic effort to acquire category leaders with specialized expertise that can help enhance the customer experience on Walmart.com and Jet.com.Bare Necessities will continue to operate its website and will run as a standalone and complementary brand to Walmart’s other e-commerce sites, according to a statement from the company.The acquisition follows several recent efforts by Walmart.com to establish itself as a fashion destination.Bare Necessities was founded in 1998 and offers more than 100,000 SKUs from more than 160 brands, including an extensive assortment of bras, swimwear, shapewear and sleepwear.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.
Uber is said to be planning on entering the grocery delivery competition, a trend that has already been adopted by other retailers such as Kroger, Walmart and Target.With the success of the Uber Eats restaurant delivery business, Uber CEO Dara Khosrowshahi said the company plans to move into home grocery delivery. Grocery delivery is on the rise and is a trend that many food retailers are catching onto, particularly partnering with third party platforms, according to Abasto.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.