A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
Internet music streaming service Deezer has appointing MARCA Miami, the multicultural sister shop of MARC USA, as its partner agency to introduce the music streaming service’s FLOW platform to U.S. listeners.MARCA will handle strategy development, creative and media planning and buying. The initial brand awareness strategy “Music Meets AI” will focus on the growing Latino market with dual language messaging.The campaign features radio, outdoor, digital video and banners and social advertising. The launch coincides with Hispanic Heritage Month, which runs through October 15.
Chipotle is implementing its latest campaign designed to underscore the “food with integrity” brand message it launched with 25 years ago, Mediapost has reported. CEO Brian Niccol and new CMO Chris Brandt want to turn Chipotle into a “purpose-driven lifestyle brand.” The fresh/clean ingredients are the center of this new marketing strategy particularly aimed at millennials and younger consumers.The plan also includes updating the restaurants’ interiors, extending its hours, adding a snacking “happy hour,” and freshening up its menu . Now, the brand is unveiling a new campaign called “For Real” that stresses that Chipotle uses just 51 fresh ingredients and prepares its food fresh daily, by hand. The campaign will include TV/digital ads (sample below), out-of-home and print. Chipotle is also launching a second Instagram account, @ChipotleForReal, meant to educate followers about each of its 51 ingredients.
- El Pollo Loco
El Pollo Loco has released a new campaign aimed at the Hispanic community in the Los Angeles market for the Hispanic Heritage Month, which started on Sept. 15, Mediapost has reported. The campaign includes a series of four full-page ads in the Sunday edition of The Los Angeles Times. Created by Vitro agency, the ads are designed to honor the month’s celebration of Hispanic culture, while explaining why El Pollo Loco is in a credible position to do so, given the brand’s history and continuing traditions. El Pollo Loco has 480 franchised restaurants located in California, Arizona, Nevada, Texas, Utah and Louisiana.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.
Live Nation and Corona announced the inaugural Corona Estéreo Beach Tour with headliner and ambassador Wisin, a global reggaetón icon and Latin superstar. In its first year, the Corona Estéreo Beach Tour will travel to five cities across the U.S. including Boston (10/31), Chicago(11/6), Orlando (11/9), Miami (11/14) and will wrap in Dallas (11/16). Fans can purchase tickets to attend the intimate concert experience with Latin music’s most prolific and pioneering artist, Wisin, while immersing themselves in the relaxed Corona mindset.“The Corona Estéreo Beach series is a new way for us to connect with our Latino fans through their passion for music,” said Ann Legan, Vice President of Brand Marketing, Corona. Latin urban music icon WISIN, born Juan Luis Morera Luna in Puerto Rico, is a singer, songwriter, producer and entrepreneur known for his resounding success, first as part of duo Wisin & Yandel and now as a solo artist and music producer.
- Café Bustelo®
Café Bustelo® in partnership with the Hispanic Association of Colleges and Universities (HACU) awarded ten deserving Latino students from around the country with the Café Bustelo El Café del Futuro Scholarship. In its fifth year, the brand has provided US$230,000 to date in college scholarships to 46 Latino students nationwide.Starting in February, Café Bustelo challenged students across the nation to submit an 800-word essay describing how their heritage, family and the community in which they grew up inspired them to obtain a college degree and how they plan on giving back to their respective communities.More than 1,500 eligible applications (nearly 500 more applications than 2017) were received and reviewed by a qualified review committee.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.