Verizon Marketing: Store openings by the hundreds in large urban markets are the primary driver of Verizon Value’s marketing and advertising initiatives, says Cheryl Gresham, VP and CMO at Verizon Value.
T-Mobile-Dentsu, Chispa, Eli Lilly, Verizon….and other brands targeting the U.S. consumer right now.
Jeep, Hyundai, Oscar Mayer, Verizon, … and other brands targeting the U.S. consumer right now.
Audi, Verizon,Sunbelt Bakery… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
Target, We Transfer, Pernod Ricard, T-Mobile, White Castle … and more brands targeting the U.S. consumer right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
Verizon and the CONCACAF have agreed to a media rights deal to distribute CONCACAF tournaments across Verizon’s digital platforms.
What: The market for live-streaming rights is getting even hotter: Verizon just struck a deal with the NBA, while Facebook has hired Eurosport CEO to oversee a
What: Since the first launch in June 2017, Sprint reminds Verizon customers that they’ll get a whole unlimited year for switching. Why it matters: Telcos are
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
What: Digital content company Oath announced the incorporation of Felipe Molina to their strategic planning team for the LatAm region. Why it matters: Based out
Verizon has launched AdFellows program, a paid fellowship that will give diverse young marketers internships at companies & agencies.20 diverse young marketers will have the chance to work within Verizon & its partner agencies (McCann Worldwide, Momentum, Rauxa, Weber Shandwick, and ZenithOptimedia) over the course of eight months
Oath, a new Verizon company, resulting from the combination of AOL and Yahoo brands, has defined its leadership structure for Latin America.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Verizon has made it official, today the tech company announced it has finally closed its acquisition of Yahoo and combined these assets with its existing AOL business to create a new subsidiary: Oath.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Verizon hired Andrew McKechnie, coming over from the agency world and his latest job inside Apple, to become the company’s new in-house CCO.
In the age of the total market it is interesting to see how Verizon just introduced a campaign specifically targeting Hispanic Millennials led by actress Gina Rodriguez. Portada talked to Stephanie Shannon, Culture and Segment Strategist at Verizon.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.