Audi, Verizon,Sunbelt Bakery… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.

  • Audi 

Verizon Business and Audi of America announced an agreement to bring 5G connectivity to the automaker’s U.S. lineup, estimated to begin with select models for the 2024 model year. The collaboration brings embedded 5G Ultra Wideband connectivity into Audi vehicles and provides the speed and telecommunication architecture necessary for highly personalized and augmented mobile services, new driver-assistance features, and connectivity-enabled innovations for the automated future of driving.The embedded technology will allow a vehicle to connect to the Verizon 5G Ultra Wideband network to enable advanced driving features, connected services, and blazing-fast in-car Wi-Fi and infotainment. Verizon is also partnering with all three major cloud providers for mobile edge compute services, which can be used to develop innovative safety and autonomous driving features. Mobile edge computing with 5G connectivity provides the low latency needed for urgent C-V2X communications, i.e., the ability for vehicles to communicate with other vehicles, connected infrastructure, and devices in the environment around them in near real-time. 

  • Sunbelt Bakery 

McKee Foods´s Sunbelt Bakery® launched Sunbelt Bakery Panda Granola Bars.Featuring a group of playful pandas (is there any other kind of panda?) on a bright blue and green box, this new flavor combines the bakery-fresh taste of a Sunbelt Bakery chewy granola bar with delicious white and chocolate chips. Like all of Sunbelt Bakery’s granola bars, they’re made with whole grains, no high-fructose corn syrup, and no preservatives.Sunbelt Bakery Panda Granola Bars are available for consumers to purchase at various retailers nationwide and come in a Family Pack box of eight bars with a suggested retail price (SRP) of US$2.79.McKee Foods, a family-owned company based in Collegedale, Tenn., introduced the Sunbelt Bakery brand in 1982. The Sunbelt Bakery brand includes snack products, including chewy granola bars and soft-baked bars. 

 

  • De La Calle

De La Calle announced their closure of a US$7 million growth round in a joint venture with private equity firm, KarpReilly, HERE Studio, and DrinkPAK. KarpReilly’s investment sets De La Calle up for significant growth in the canned tepache segment with the launch of four new flavors, expansion into new product lines, and solidifying a national retail footprint. De La Calle, founded by Rafael Martin Del Campo and Alex Matthews (founder of Here Studio), honors the centuries-old beverage that gained popularity on the streets of Mexico as a popular street vendor treat. Crafted by testing hundreds of recipes, De La Calle has a unique, ancestry-rich flavor that’s packed with functional benefits like probiotics while being naturally low in sugar.De La Calle is poised to solidify tepache as the new must-have functional beverage. Made with co-founder Rafael’s family recipe, De La Calle delights every palate with its rich Latin history. The brand will use the funds to release new flavors – Watermelon Jalapeño, Cactus Prickly Pear, Grapefruit Lime, and Chamoy – add additional product lines and expand into five regions of Whole Foods including Southern California, Northern California, Rocky Mountain, Northeast and Mid-Atlantic.De La Calle launched in 2021 with five signature flavors and quickly expanded into 2,000 retail doors. 

Portada LiveAt this exclusive event on March 31, 2022, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and leveraging marketing technologies. To find out about networking solutions at Portada Live involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

  • Topgolf Entertainment Group

Global sports entertainment company Topgolf Entertainment Group, which creates local hubs complete with restaurants, driving ranges and other activities, has appointed  IPG’s Mediahub its new media AOR following an internal review, Adweek reported.  Prior to the review, Topgolf split its media investment between two smaller media agencies, which the brand declined to name. Mediahub will be in charge of Topgolf’s paid media duties.Topgolf is apparently changing the golf business. The brand is changing the game by broadening its appeal to more diverse demographics and calling attention to more interesting brand sponsorships and apparel in the fashion space.

  • LTK 

LTK, one of the largest global influencer marketing platforms, appointed Deloitte Digital as its new creative, strategic and media planning agency of record. Together, LTK and Deloitte Digital will be launching a series of campaigns in 2022 showcasing how LTK’s creators are transforming the way people shop. Since its launch in 2011, LTK has been scaling influencer marketing for the world’s leading brands and creators through its innovative technology platform that includes access to content monetization tools, strategic growth consulting and global brand partnerships for hundreds of thousands of creators and more than 5,000 retailers. More than a decade later, with a US$2 billion valuation, LTK’s mission continues to focus on making creators as economically successful as possible.As creative, strategic and media planning AOR, Deloitte Digital will apply its model of creativity powered by consulting to help LTK’s creators expand their reach in a hyper-personalized way.

  • AT&T

‘AT&T Dream In Black Presents Black Future Makers’ is back with another episode shining the spotlight on model and SKN CEO Lori Harvey and Terrell Grice, singer-songwriter and YouTube sensation, meet with a very special woman who has her eye on a brighter future for young people. Coi Mattison is the creator of Limbic Lamb, a company that creates affirmation coloring cards for kids, combining that fun element of play with uplifting words to help children thrive. Each card in the 48-piece deck features an affirmation on one side and a picture on the other.Mattison was inspired to create the deck both by her own personal experience and by her two daughters. Mattison’s dream with Limbic Lamb is to let kids feel confident that they are capable of great things. She knows her cards will have a lasting effect and plans on developing even more products to inspire the next generation.On behalf of AT&T ‘Dream In Black,’ Harvey and Grice present Mattison with US $10,000 for her business, along with an AT&T tech pack with a computer, 5G-enabled device and funds to build her business website.

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Portada Staff

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