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Search Results for: NAHREP

Hispanic Market

L’ATTITUDE’S Sol Trujillo on Why Hispanics Drive the New Mainstream

The Hispanic Market has become the New Mainstream. Due to their enormous contribution to workforce and consumption growth “Latinos play a crucial role in the new Mainstream Economy”, Sol Trujillo, Co-Founder L’ATTITUDE tells Portada.  The key role of Latinos in the present and future of the U.S economy will be discussed at the L’Attitude Conference in San Diego from September 29 to October 2, 2021.

Diversity in the Real Estate Industry

Diversity Marketing: A Look at Coldwell Banker’s Inclusive Ownership Program

The real estate industry is in need of continuing to foster diversity, whether it be among agents or in the clients that they are servicing. Real estate brokerage Coldwell Banker is implementing an Inclusive Ownership Program to increase representation of minority, women, LGBTQ+ and veteran entrepreneurs in the real estate industry. To get a better undetstanding of the initiative and its diversity marketing implications, we talked to Jason Riveiro, Director, Global Development & Growth Markets at Realogy, the holding company that owns Coldwell Banker. Riveiro is a member of Portada’s Council System of Brand Marketers. 

Jason P. Riveiro

    Jason P. Riveiro National Director, Growth Markets Realogy Jason P. Riveiro brings more than 20 years of experience leading multinational strategic initiatives for

Brand Star

Back to Council System Portada’s Brand Star Committee is a highly regarded group of brand marketing executives that are very enthusiastic about targeting consumers through

Jason Riveiro: “The El Chavo Campaign And Growth Of Hispanic Heritage Brands In Our Stores Are My Main Accomplishments”

Jason Riveiro, Multi-Cultural Marketing Manager at Big Lots, is spending his last week leading the Columbus, Ohio headquartered retailer’s multicultural marketing efforts. Next week Riveiro will be starting a new position as CMO at the National Association of Hispanic Real Estate Professionals (NAHREP). We talked to Riveiro to discuss the current state of multicultural retailing and asked him about his main achievements during his tenure at Big Lots.