JCPenney, Cross Country Mortgage, Coca-Cola … and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
JCPenney
JCPenney announced its plans to debut JCPenney Beauty in its stores nationwide. The national rollout builds on the flagship partnership with thirteen lune, a first of its kind, e-commerce destination designed to inspire the discovery of BIPOC-founded beauty brands that resonate with people of all colors. Championing the beauty of inclusion, thirteen lune’s presence will be spotlighted in stores across the country and comprises roughly 20 percent of the JCPenney Beauty assortment. JCPenney Beauty celebrates its diverse customers’ unique selves by making inclusive beauty products widely accessible via assortment, availability, and price point. Paired with its more than 600 fully rebranded JCPenney Salons and vast range of private and national apparel, JCPenney offers the ultimate one-stop shopping destination for beauty and fashion lovers. Beginning in October 2022, JCPenney Beauty will expand from its ten brick and mortar pilot locations to 300 stores by early 2023, and 600 stores by spring 2023. JCPenney Beauty’s expansion, and continued exclusive partnership with thirteen lune, is the next step in the retailer’s commitment to making hyper-inclusive beauty easily accessible online and in-stores nationwide. The full product assortment is now available at jcp.com.
Cross Country Mortgage
CrossCountry Mortgage (CCM) is making significant investments to provide focused, authentic support to Hispanic homebuyers. This includes dedicated tools that generate borrower confidence and help overcome language barriers, from a new Spanish mortgage application to a focused Hispanic website.CCM is a partner of the National Association of Hispanic Real Estate Professionals (NAHREP), a trade association committed to advancing the economic mobility of Hispanics in America, including homeownership. The organization is also part of the 2022 L’ATTITUDE Conference, which has fostered more advancement for Latino people than any other event in the world.To learn more about CCM’s robust portfolio and to connect with a local Spanish-speaking loan officer, visit ccm.com/hispanic.
Minute Maid (Coca-Cola)
In celebration of Hispanic Heritage Month, Minute Maid Aguas Frescas and Coca-Cola Racing’s Daniel Suarez are shaking things up with a unique themed racecar paint scheme for the 2022 Autotrader EchoPark Automotive 500. For the first time ever, Suarez’s number 99 car will be adorned with Minute Maid Aguas Frescas, a “refreshing AF” sensorial experience that will make your tongue tango. Suarez’s car features vibrant colors and a sunglassed Pantera, as well as imagerythat nods to the three-Minute Maid Aguas Frescas flavors: Strawberry, Mango and Hibiscus. Much like Daniel has shaken up the NASCAR standings this season, Minute Maid Aguas Frescas has made a bold entrance that is “refreshing AF.” Check out our interview with Jorge Luzio, Group Director, Minute Maid Juice Portfolio, North America on Minute Maid’s Marketing bet on the high growing US $2 billion permissible refreshment (Aguas Frescas) category.
At this exclusive event on September 29, 2022, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and leveraging marketing technologies. To find out about networking solutions at Portada Live involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at [email protected].
Jim Beam
Beam Suntory, a world leader in premium spirits, has named Leo Burnett, an advertising agency within Publicis Groupe, its global creative agency of record for Jim Beam. The agency will develop a new global positioning and creative platform for the iconic bourbon.
