Brand Keys reveals brands exceeding expectations become ‘Loyalty Juggernauts,’ securing market share, loyalty, and economic influence. Explore the transformative impact of customer satisfaction on brand loyalty.
In 2023 we interviewed dozens of brand marketing decision makers in the Portada network. Eight tips they provided you need to be in the know about for 2024.
Brand marketers from Curaçao and Costa Farms discuss how they capitalize on brand purpose to create brand equity and business value. Learn how to listen to your customers to fine-tune your brand’s purpose and leverage brand equity.
Entravision Now 100% Owner of Cisneros Interactive, HCode Financed, Kiwilimon-Mundo Hispanico Partnership……Companies get bought and sold, people change positions, get promoted or move to other companies. Portada is here to tell you about it.
Target, Walmart, Southeastern Grocers, Italbank International, Mastercard, Citi, Pernod Ricard USA, Terminix… and more brands targeting the U.S. consumer right now.
Univision buys VIX, What You need to know… Leadspace, The Brandon Agency….Companies get bought and sold, people change positions, get promoted or move to other companies. Portada is here to tell you about it.
Corporate Social Responsibility and the D.C. Chaos. Brands should advertise in media practicing professional journalism. Learn how UM, Cadillac and Realogy balance the reach vs. responsibility marketing trade off in media buys.
Portada is very excited to announce Portada Live Latam on November 19. At this by invitation only exclusive virtual Latin American marketing event, key Brand Decision Makers will share and accelerate knowledge about Digital Transformation, including e-commerce marketing and marketing technologies.
Leonor Palao (Assistant VP of Brand Marketing and Advertising, Oppenheimer Funds) and Annie Granatstein (Head of the Washington Post’s BrandStudio) had a conversation about branded content partnerships and data-driven content at the Portada Data & Content Marketing Forum in NYC. According to a study by McKenzie, data-driven organizations are more likely to acquire and retain customers.
A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Check out our new round up for brand marketers, where you’ll find the most relevant new insights and research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
Check out our new round up for brand marketers, where you’ll find the most relevant new insights and research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
Check out our new round up for brand marketers, where you’ll find the most relevant new insights and research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
In the first article of Portada’s new Brazil Corner feature, published last week, Sao Paulo based journalist Carla Ponte interviews João Daniel Tikhomir, head of the Brazilian production powerhouse Mixer. Tikhomir described the state of the Brazilian audiovisual sector and the impact of production incentive laws on studios as well as the relative infancy of branded content and product placement in Brazil. In the below second part of the interview, Tikhomir expands on his expertise in branded integrations, describes new ways to finance audiovisual content and criticizes the high concentration of the distribution in the Brazilian movie market.
Check out our new round up for brand marketers, where you’ll find the week’s most relevant insight and research. If you’re trying to keep up, consider this
Check out our new round up for brand marketers with the most relevant new insights and new research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
How well are multicultural agencies faring in meeting the increased demand for campaigns shaped by diversity and the inclusion of a wider audience?
What consumer categories are seeing increased demand from Hispanics? We talked to Packaged Facts’ Daniel Grandson, Ana Crandell of OMD Multicultural and Isabella Sanchez of Zubi Advertising to find out.
What: Disney is the world’s most powerful brand, measured on brand strength, thanks to Star Wars’ record-breaking success, according to Brand Finance, which just released its
Havas’ Meaningful Brands 2015 study reveals that brands do matter in LatAm, as the disconnection to brands is lower than globally, which means the connection with