Latin America E-Commerce is skyrocketing as the current pandemic has accelerated digital transformation both on the consumer and corporate side . This makes the benefits to be reaped from e-commerce investments and e-commerce marketing very tantalizing to brand marketers and marketing service suppliers.

Portada is very excited to announce Portada Live Latam on November 19. At this by invitation only exclusive virtual Latin American marketing event, key Brand Decision Makers will share and accelerate knowledge about Digital Transformation, including e-commerce marketing and other marketing technologies.

Through a combination of exclusive bespoke workshops, pre-scheduled 1:1 meetings, and collaborative knowledge-sharing sessions, Portada Live Latin America will provide the brand marketing community and marketing service suppliers the ideal platform to gain exclusive insights and develop new business.

Latin American Marketing Event: Brand Marketer Driven Programming 

Portada Live Latin AmericaA key feature of Portada’s Council System of brand marketers is that they drive the Latin American marketing conference programming. The below topics will be discussed by top thought leaders and experts from the Latin American brand marketing community:

Collaborative Knowledge-Sharing Session: How Covid-19 is Accelerating Digital Transformation in Latin America – A cross-industry perspective
Brand marketing executives from the finance, QSR, retail and beauty industries will provide actionable insights about their digital transformation and readiness in these unprecedented times.

Research Spotlight: Consumer Response to Brand Communications in Latin America

An in-depth analysis of consumer receptivity and reaction to brand communications in Argentina, Brazil and Mexico in 2020. Based on proprietary country and sector consumer surveys a deep-dive into the mind of the Latin American consumer will be provided. Based on 2020 findings advice for brand communications in 2021 will be given.

Brand Marketer Challenge: The Holy Grail – Social Selling

In vastly social media over indexing Latin America, a successful social selling practice has become a crucial driver for e-commerce. Understanding the relationship between content and commerce has become hugely important for sales growth. What innovations are currently being created and what will happen next? Hear all about it from the executive at the helm of marketing at Latin American unicorn Rappi.

and much more….

Opportunities for Marketing Service Suppliers

The November 19 virtual Latin American marketing event will also have a strong networking component. According to David Karp, Sales Director at Portada. “Here’s an extraordinary opportunity for Marketing Suppliers to get pre-selected 25-minute meetings with senior-level Latin American marketing buyers who are normally very difficult to reach. Let us help you customize a schedule of 4 to 12 guaranteed meetings to assist you in your new business development efforts.”
Executives at Tech, Media and Agencies can request a Marketing Services Supplier Pass by filling out this form:

To qualify for a Brand Marketer Pass (no costs involved), please fill out this form:

Already confirmed Portada Live Latin America Partners include:

Causal IQ
Criteo
Golin
Vevo
Treasure Data
Xandr

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Portada Staff

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