Buchanan’s, T. Rowe Price, Flagship Food Group, Yucatan Foods… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Buchanan’s
Buchanan’s Blended Scotch Whisky is proud to introduce Buchanan’s Pineapple. A blend of Scotch Whisky from the House of Buchanan’s and natural flavors, featuring the taste of its most popular mixing partner – pineapple – is perfect for those seeking an elevated craft cocktail experience and is best enjoyed with good food and great company.Buchanan’s Pineapple features notes of light caramel and vanilla, the luscious taste of juicy pineapple, and a bright, zesty citrus finish. The new blend is bursting with pineapple flavor that is beautifully balanced with the traditional smoothness of whisky from the House of Buchanan’s.Buchanan’s Pineapple is welcoming drinkers 21 and older to step into a tangier timezone and a more vibrant world of flavor with new campaign It’s Piña. The campaign celebrates a tropical state of mind, an energy, and a magic moment that happens when you share a piña drink with friends and family. The integrated campaign will launch with digital content in social and paid media, featuring original music by Venezuelan -Dominican producer Napoles, who added his 200% flavor to the campaign. Buchanan’s Pineapple will also be bringing piña vibes on the road throughout the year at some of the biggest cultural events, local parades and community gatherings across New York, California, Florida, Texas, Illinois, and beyond. Buchanan’s Pineapple (750ml; 35% ABV) is a permanent addition to the Buchanan’s Whisky portfolio and will be available for purchase online and in retail stores nationwide wherever fine spirits are sold beginning February 1, 2023, with a suggested retail price of US$29.99.
T.Rowe Price
Omnichannel media agency Assembly has been named the Media Agency of Record for global investment management firm, T. Rowe Price. Assembly will lead T. Rowe Price’s omnichannel media program across the U.S., with a focus on driving value across their full product set to both new and existing customers and delivering an overall more integrated customer experience. “As the media landscape has evolved, our own media programs have become far more complex, driving the need to develop a more tailored roadmap to ensure we’re being thoughtful, impactful, and future-ready,” said Theresa McLaughlin, T. Rowe Price Head of Global Marketing. “Through their detailed and integrated approach, Assembly has shown it can help us effectively navigate this complexity and elevate our brand engage with our customers across in new and creative ways.” Assembly’s appointment is effective January 2023.
Flagship Food Group/Yucatan Foods
Denver-based Flagship Food Group Flagship Food Group has acquired guacamole and dip producer Yucatan Foods, for an undisclosed sum.Yucatan makes guacamole and salsa products under its Yucatan and Cabo Fresh lines for retail stores across U.S. and Canada. The acquisition includes Yucatan’s 97,000-sq.-ft. processing facility in Silao, Mexico.. Hispanic and Southwestern food products company Flagship produces tortillas, tortilla chips, salsa, green chile and frozen Mexican food products, under brands including 505 Southwestern, La Tortilla Factory, Hatch Kitchen and Lilly B’s. With the acquisition, Flagship hopes to strengthen its position in the guacamole category. Flagship operates manufacturing and distribution facilities in Colorado, Kansas, California, New Mexico, and Mexico. The company claims to be the largest flame roaster of Hatch Valley green chiles in the world, and its brands include 505 Southwestern jarred green chile; La Tortilla Factory tortillas; Hatch Kitchen frozen burritos and Lilly B’s frozen quesadillas; and Young Guns foodservice-distributed Hatch Valley green chile. Other brands include TJ Farms, Mama Lupes and Select New Mexico.
Constellation Brands
Constellation Brands put its media agency assignment on review, Mediapost reported. Horizon has been the incumbent on the business since 2009 when Constellation Brands was still known as Crown Imports. The company’s media expenditures totaled US $594 million for the annual period ending June 2022 according to agency research firm COMvergence. That total includes US $386 million pegged to traditional media and $208 million earmarked for digital.
Dunkin’ Donuts
Dunkin’ Donuts has named Leo Burnett as its new lead creative AOR. This decision comes after Anomaly was named Agency of Record in November 2021.According to Adweek, which reported the move, this decision comes on the heels of the September promotion of Jill McVicar Nelson to CMO. Dunkin’ Donuts is owned by Inspire Brands, which also owns Arby’s, Sonic and Buffalo Wild Wings, in late 2020.
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Mexcor International
Mexcor International, a Houston-based importer and distributor of the finest spirits and beverages from around the world, continues to build its reputation as one of the largest Hispanic brands importers in the United States. The company announced it has expanded its portfolio with a new selection of authentic Hispanic brands, including Marca Negra Mezcal, Meteoro Mezcal, Akul Mezcal and Casa Centinela Tequila.Established in 1989, Mexcor International was founded by Eduardo’s mother, Celia Villanueva, on the principles of hard work and dedication. The company started with Mexican rums and tequilas. Since Eduardo took over the company in 2000, Mexcor has experienced unmatched growth over the past two decades and has remained passionate about importing Hispanic brands to the United States. As the market evolves and the demand for Hispanic products increases, Mexcor continues to serve as a platform for the authentic and traditional Hispanic brands in the United States and provide support to these artisans and their craft.With more than 100 suppliers and growing, Mexcor International has a substantial national sales network, currently extending to 50 states, and directly distributes thousands of items through warehouses in Texas, Florida, California and Louisiana.
