Celebrity Cruise Lines, Anhelo, Ford… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Celebrity Cruise Lines
Celebrity Cruise Lines, a cruise line headquartered in Miami, Florida and a wholly owned subsidiary of Royal Caribbean Group, has appointed Interpublic’s Mediahub as its new media AOR for the North American region. Media Storm, part of Dentsu, was the incumbent. Mediahub had already won Royal Caribbean’s media business back in 2015.Celebrity Cruise U.S. spending from July 2021 to June 2022 was nearly US $40 million, according to agency research firm COMvergence.
Anhelo
Anhelo, a licensed insurance agency dedicated to increasing Hispanic Medicare beneficiaries’ access to health insurance, announced today that it has helped over 60,000 people enroll in Medicare Advantage plans. The company, which launched in June 2021, works with the nation’s top health insurance carriers to match Hispanic beneficiaries to Medicare Advantage plans that best fit their health and financial needs. Anhelo’s team of bilingual licensed health insurance agents provide free, no obligation support to Latino Medicare beneficiaries who are having trouble navigating Medicare and Medicare Advantage plans. The company’s website also houses dozens of educational articles about Medicare that are in Spanish.
Ford
Wieden+Kennedy has expanded the scope of its Ford business, taking over lead global creative and brand strategy work from BBDO as the automaker looks to streamline its advertising across the world. W+K has been working with the automaker since 2018. In 2020, Ford quietly promoted W+K to its lead U.S. agency. BBDO will handle CRM (Customer Relationship Marketing) in the U.S. while WPP remains a key part of Ford’s multi-agency team, leading activation. According to Ford, all three agencies will continue to play a key role on its multi-agency team and be expected to elevate the brand’s creativity. WPP, which lost the global creative account in 2018, continues to handle media planning and buying, in addition to multicultural marketing via its agencies Zubi and UniWorld. W+K handles the Ford account from its New York office. BBDO declined to comment. Ford reported spending US$3.1 billion on worldwide advertising in 2021. In 2020, the automaker spent 49.5% of its measured media spending in Europe and 42.8% in the U.S., according to the latest figures from the Ad Age Datacenter.
At this exclusive event on April 13, 2022 Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and leveraging marketing technologies. To find out about networking solutions at Portada Live involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at [email protected].
Aldi
Supermarket chain Aldi has hired Zeno Group as its US PR AOR. The German company named Zeno its US agency of record following a competitive review. Weber Shandwick was the incumbent agency. Zeno will handle all aspects of brand and corporate reputation work including earned media, creative, influencer relations, executive positioning, CEO counsel and issues and crisis management. The account will be handled from Zeno’s Chicago office, with help from New York and California-based talent. Aldi has more than 2,200 stores in 38 states and has its sights set on becoming the US’s third-largest grocery retailer by store count by the end of 2022.
Dave’s Hot Chicken
In celebration of Dave’s Hot Chicken fifth birthday and the company’s first national advertising campaign, “Don’t Die Before You Try It,” Drake is hooking everyone up with a Dave’s Hot Chicken Slider or Tender, on him. The October 24 celebration is going on at every Dave’s Hot Chicken from 11am -9pm local time. To get in on the action, guests simply need to hit their nearest Dave’s Hot Chicken and show they follow the brand on Instagram or TikTok. In return, they’ll get a spiced-to-order slider or tender of their heat level preference. This celebration is only available when visiting the restaurant, and not online or through third-party delivery services. The company’s first national ad campaign, Don’t Die Before You Try It, takes a tongue-in-cheek look at those who have met their fate through untimely and outlandish events, such as time travel, before having the opportunity to enjoy Dave’s Hot Chicken. Created in collaboration with creative agency Party Land, “Don’t Die Before You Try It”, Dave’s Hot Chicken national advertising campaign debuted last week with two 30 second spots. Dave’s Hot Chicken specializes in Hot Chicken Tenders and Sliders, along with sides of house-made Kale Slaw, creamy Mac & Cheese and crispy French Fries.
