Find out the PortadaLat Nominees for Top Digital Innovator and Top Panregional Marketer, and vote for your favorite. Voting is open through May 19 to determine the winners. Below are the 21 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote which candidates win. Check out the nominees and vote for your favorite now!
Don’t forget to register to join top marketing leaders and game changers in Miami, June 7-8 for the ninth annual #PortadaLat Conference. Learn more about Portada’s new ticket options and full agenda.
Top Digital Innovator
Nominees are companies, including start-ups, belonging to the marketing-tech spaceInnovative SSPs, DSPs, DMPs, Ad-Exchanges in Latin America and the U.S., including Online Video content/advertising providers and Mobile Media Technologies including App-Providers.
360 Social Media Celebration 17th Annual Latin GRAMMY Awards
The 17th Annual Latin GRAMMY Awards® brought the world together to celebrate the POWER OF MUSIC. It all began in September 2016 when some of the world’s biggest stars received their branded Latin GRAMMY goggles and helped to kick off the season announcing the Nominees for the 17th Annual Latin GRAMMY Awards. For the first time EVER… The Latin Recording Academy created an immersive 360º digital experience that transported fans to cities across the globe where Latin Music is created… and enjoyed. Everyone joined the celebration as their favorite artists unveiled the Nominees directly from their own Facebook accounts, including Shakira (+104M), Enrique Iglesias (+51M), JBalvin (+19M), Jesse y Joy (+15M), Alejandro Sanz (+6M), Laura Pausini (+6M), Sophia Abrahão (+4M) and Alexis y Fido (+8M), with a combined Facebook fan base of more than 213 Million users. The ultimate 360º experience using your favorite VR goggles was available via Youtube. In just 24 hours digital Nominations across social media achieved more than a billion impressions. Breaking records and igniting a season of engagement.
Alcance Media Group
Nowadays, consumers are not longer buying products or services, they are buying experiences. Pains: a) for Brands, they can’t anticipate the experience of their products/services before the consumers buy them, b) for Consumers, skepticism when they buy the first time and their apprehension to the possible frustration if they do not like what they are buying. Opportunity: Today buying decisions are highly influenced by social media and internet based research, that affects brick and mortar but also web based business. 360° videos and Virtual Reality offer a new way to enjoy an experience, through sight, sound, and motion, users senses are stimulated in a multitude of ways.
We converged these insights and developed a new way to bring the experience to consumers about a product or service, before they purchase it. Essentially, we use these immersive technologies and distribute ‘branded content’ for companies willing to reach potential clients and engage them in a highly innovative, original and leading edge way.
To amplify the scope reaching potential end purchasers for brands, we orchestrate a network of websites, blogs and portals to distribute this content, becoming one of the first Ad Network focused in 360°/VR Advertising.
DSP ADSMOVIL
Adsmovil developed its own Latin American DSP, which is 100% Mobile. We are proud to say that it is the most complete DSP in the region. It englobes algorithm and unique integrations to serve campaigns in mobile devices. It’s an independent and agnostic platform.The Adsmovil DSP integrates with any market partner in a transparent and agnostic way. Ensuring safety for our customers.
We do targeting by Geo Audience: find your target based on the history of the physical path of the user. We also have diversity in video formats to impact the audience: vertical video 360, pre-roll, native, interstitial.
We use customized Tag and integrated to the Adsmovil DSP, which checks 100% of impressions served and ensures delivery in the quality of our mobile campaigns.
LATINON INC
Reasons Why We Are One of The Top US Hispanic Digital Innovator:
We are the owner of the technology. We have a direct relation with the media.
We are 100% Video specialized. We have 100% Hispanic content. We have: Video Slider, Video In Content, Video Carrousel, Video Overlay, Video Pushdown, Video Page Under, Video Native Ads, Video InBanner, Video Big Player.
Mobrain by Headway
Mobrain by Headway is redefining mobile advertising. Our in-house mobile marketing technology helps brands take control of their campaigns through our own algorithms based on data driven marketing to match the client’s KPIs. Mobrain allows brands to acquire highly-engaged users helping them meet their goals, maximizing ROI and boosting their mobile app ranking. In 2016, Headway developed Mobrain Genius, an anti-fraud prevention and detection platform providing access to brand safe inventory that positioned us as Top 5 in “The AppsFlyer Perfomance Index” in Latam.
Pongalo
Pongalo is the leading US-based subscription OTT service for Spanish-language films and TV shows with over 10,000 hours of telenovelas, Hollywood movies, LATAM movies, TV series and more. It uniquely uses its substantial YouTube presence (surpassing 4 billion views this year) to drive subscribers to its subscription service where they can watch premium, original, and exclusive content.
SocialPubli.com
SocialPubli.com is an online marketplace that connects advertisers with social media users and influencers.The startup seeks to democratize the influencer marketing space by allowing all social media users to enter its online marketplace and connect with marketers and brands via a fully automated platform. Social media is playing an increasingly crucial role in advertising and digital marketing campaigns and reaching the right opinion leaders is key in guaranteeing a successful dissemination of a company or brand’s message.
In 2016, the company chooses Miami for its entrepreneurial strength and in the importance of consolidating the technology ecosystem.
Sociomantic Labs
Sociomantic Labs provides personalized display advertising solutions for desktop, mobile web, and in-app. As programmatic adoption grows, marketers are demanding more knowledge into the tools that allow them to reach their ideal audiences. That’s why we have unveiled the targeting options of our personalized advertising platform, in what we call the Glass Box approach. We work closely with our clients to explain the various campaign settings, and they can access the platform and pull reporting in real time. This provides our clients with a deeper understanding of the features that enable value creation and helps them drive sustainable business growth.
Sporty Heroes
Sporty Heroes is the first athlete-generated video-marketplace for brands and publishers to discover micro-influencers and co-create footage at scale with them, getting its full ownership. Our search engine speeds up the match-making process between users and customers. Our algorithm is able to get registered 100 professional athletes every day and it calculates each athlete’s price ticket to create exclusive content for a brand during 1 month.
We’ve launched the product a year ago in Barcelona and we already have 2,000 registered creator-athletes from 10 countries and 250 marketers from UK, Spain, France, Argentina and US. We have an office in Buenos Aires and in Barcelona and we’re planning to open an office in New York soon.
Link to Campaign/Brand.
Taboola
Taboola is the world’s largest discovery platform, serving 360 billion recommendations to over 1 billion unique visitors every month on many of the web’s most innovative sites. Publishers, marketers, and agencies leverage Taboola’s predictive technology to boost on-site engagement, monetize their traffic, and promote their stories to high-quality audiences across the web.
When it comes to video with Taboola advertisers can decide to promote their videos on contextually relevant publishers (such as sports or fashion), overlay B2B and B2C customer data, retarget users who have recently expressed interest in a related product or service, promote videos to specific users identified as “video watchers,” and more.
Training Camp For Fans By Tigo Music
Music has always had the power to bring people together. We used this power of music to create Training Camp for Fans, a gaming platform where participants had the opportunity to train, earn points and become the best fans. They had an experience all inclusive, including a meet & greet with one of the festival’s artist and a Huawei P9 to record all the experience.
We were able to bring together Tigo users from Bolivia, Colombia, Honduras and Guatemala in a one lifetime experience at Estereo Picnic, the biggest music festival in Colombia with renowned artists like The Strokes, The Weekend, Martin Garrix and many more.
Univision Deportes
Since the launch of Univision Deportes five years ago, the platform has grown to become the undisputed home of soccer, growing the sport in the U.S. while engaging fans’ passion for it. As such, Univision Deportes took to Facebook during the Copa America Centenario (CAC) to take fans along the tournament as if they were in each of the games. Providing fans with a fulfilling interactive environment complete with exclusive access to stadiums, players, teams, and coaches. The goal was to become the ultimate destination for all things Copa America Centenario, with coverage that was fun, informative and engaging. Mission accomplished.
Zed E-Reading Service / Revistas Personal Argentina
Zed’s fully hosted eReading service for magazines, provides an exceptional easy-to-use UI/UX that can be accessed across multiple devices (Smartphone, Tablet or PC). Our white-labeled solution supports offline reading, social integration and advanced advertising & monetization. A localized content catalogue includes geographic & language specific titles from top publishers. Social Reading: user can interact with friends and other customers in every moment of the reading experience. He can recommend a magazine, write a comment, share on social networks, watch what other users read and chat… in a few clicks.
Top Panregional Marketing and Media Professional
Advertising, marketing and media professionals that have made an outstanding contribution to the expansion of media and advertising targeting Latin American audiences. Award candidates should contribute to the growth of the Latin American-panregional advertising and media sector (as opposed to a more national-local approach).
Alberto Pardo (Banano)
Alberto Pardo, a Colombian Entrepreneur, is the founder and CEO of Adsmovil, the leading Mobile Advertisement Company for LATAM, US Hispanics. With more than 15 years of experience in eCommerce, online/mobile digital advertisement, internet marketing and business strategy, Alberto is now leading Adsmovil’s expansion in key markets like USA, Brazil, Argentina, Chile, Peru and Spain. The nations where Adsmovil has made the greatest progress in the past five years.
“To build a company and success is not only about will, talent and skills. It’s also about a deliberated pursuit of achieving the highest standards through uniqueness and the conquering of new markets, even dough they might seem far away.”
Francisco Garcia, Partner Exiber
Francisco Garcia is recognized as a key figure and influencer in the advancement of programmatic in Latin America. During his time in MediaMath (one of the first DSPs to enter the region) he helped establish most trading desk in the LATAM region and managed campaigns and initiatives for leading agencies and advertisers. He successfully established the New Marketing Institute certification exclusively for LATAM to promote the gospel of programmatic with the first courses fully in language and in culture, certifying over 600 professionals in the region. His work with Mediacom/Coca-Cola was also recognized by the Festival of Media LATAM for the best use of programmatic silver award.
Juan David Pinzon, Founder, President & CEO Ariadna Communications Group
Miami-based and Colombian National Juan David Pinzon has been able to expand Ariadna and associated companies into a major panregional (Latin America ad U.S) marketing agency with expertise in several marketing specialties.
Maria Flor Palazzolo, Medula
She is an adequate person for this award. Flor’s passion and hard work are reflected in her everyday achievements as a Sales Manager and media Strategist.
Rafael Urbina, CEO Vix
Urbina has built a Latin American and U.S. Hispanic digital media powerhouse. As the digital industry has evolved and matured throughout the Americas, Urbina has been able to proactively adapt and meet audience and advertiser demands.
Susan Stipcianos, Co-founder – Dream Team Agency
Susan has created not only the traditional PR opportunity for her clients but she also has created her blog My Daily cafe and created multi platforms across radio tv and Online to expand her versatile as a lifestyle expert creating additional opportunities for her clients with segments in radio, television and online. In addition, you can seer on CNN en Espanol weekly as well as Despierta America and Caracol radio. She has been recognize din media such as dairy de las Americas, Hola USAS and more!
Vicente Jubes, CEO LatinOn
A veteran executive in the Latin American and U.S.Hispanic advertising and media sector, Jubes has been a pioneer in the building of publisher ad networks as well as video advertising solutions.
Victor Lopez, Head of Digital Media, Havas
A digital native, Lopez has led Havas’ panregional expansion in the digital media realm. Lopez leads the programmatic, social, mobile, and SEM teams out of Miami.