Molson Coors, Samsung, Pepsi , Rent the Runway, Xoom, Oscar Mayer…and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Molson Coors Beverage Co. has launched its first nonalcoholic cocktail, available as a direct-to-consumer product, CNN reports. “Roxie,” the company’s first-ever zero-proof canned cocktail is sold exclusively online. “We know a lot of consumers are starting to either moderate or temper and think about their consumption habits,” Jamie Wideman, vice president of innovation for Molson Coors exclusively told CNN. “We wanted to have a product that fits that occasion and allow consumers to ‘stay in the moment’ while they are drinking their favorite alcoholic beverage, but can also vacillate between an alcoholic and non-alcoholic beverage as well,” she added.
Sprinklr, a unified customer experience management platform for modern enterprises, announced that it is now an official Software Partner for Samsung, an industry leader in the global display market. As a Software Partner, the Sprinklr platform is now available as an integrated app for Samsung SMART Signage and Hospitality Displays “Shoppers expect to receive a positive first impression when interacting with a brand. These rising customer expectations are prompting retailers to rely on Samsung to create meaningful experiences for their customer base through the use of display technologies in their stores” “Shoppers expect to receive a positive first impression when interacting with a brand. These rising customer expectations are prompting retailers to rely on Samsung to create meaningful experiences for their customer base through the use of display technologies in their stores,” said Parrish Chapman, Director, Enterprise Retail Sales Key Accounts at Samsung Electronics America. “Our partnership with Sprinklr helps our retail customers meet this mission by consolidating social media content, promotions and reviews that are updated in real-time while consumers are shopping.”
Brand Pepsi is excited to launch a new and improved Pepsi Zero Sugar that proves zero never tasted so good. Through taste and trial, the brand is proving to consumers that zero never tasted so good by giving consumers the opportunity to redeem up to 10 million FREE Pepsi Zero Sugars starting during the NFL Playoffs through the Super Bowl. Currently rolling out across the country, the upgraded recipe uses a new sweetener system to land a more refreshing and bolder taste profile than the previous Pepsi Zero Sugar varietal. In a comprehensive assessment study, consumers preferred the new Pepsi Zero Sugar across virtually every evaluation category, considering it more: refreshing, tasty, having a real cola taste, smoothness, the ability to pair with food and more. Additionally, the brand is preparing a suite of consumer-facing marketing activations as the brand seeks to prioritize the zero-sugar category across in-store and media marketing channels.
Some of the campaign activations around the new and improved Pepsi Zero Sugar include:
- National Television Commercial: Airing throughout the NFL Playoffs the brand is releasing new commercials, available in English and Spanish, celebrating the new and improved taste – see here;
- Super Bowl LVII: Confirmation of a new Super Bowl campaign for Pepsi Zero Sugar, the Pepsi brand’s first in three years;
- Pepsi Zero Sugar Giveaway: Offering up to 10 million FREE Pepsi Zero Sugars, proving to consumers through taste and trial that zero never tasted so good – text “FREE PEPSI” throughout the Playoffs and “FREE ZERO” during the Super Bowl to 81234 to get a free Pepsi Zero Sugar. Rules here;
- Retail Partner Promotions: Pepsi Zero Sugar will be prominent with key partners for retail promotions rolling out across the country throughout the year.
Rent the Runway
The US rental apparel company Rent the Runway is launching a new Amazon Fashion storefront to sell a selection of its pre-loved and exclusively designed apparel in a bid to offer affordable fashion while encouraging circularity. The collection of pre-loved merchandise includes hundreds of styles from over 35 brands, spanning casual weekend wear, workwear, date night apparel and seasonal essentials like sweaters, tops, coats and denim. This new online storefront will offer Amazon Fashion customers another affordable way to refresh their wardrobes.
In addition, the company will introduce an exclusive selection of merchandise from its Design Collective, only available through Amazon Fashion and renttherunway.com. The Design Collective initiative gives top design talent an opportunity to create limited-edition collections informed by Rent The Runway’s proprietary data and insights from its community of customers.
At this exclusive event on April 13, 2022 Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing, and leveraging marketing technologies. To find out about networking solutions at Portada Live involving a myriad of brand decision-makers, please contact Sales Coordinator Michelle Lopez at firstname.lastname@example.org.
PayPal’s international money transfer service, announced that it has launched a new cross-border money transfer product, Debit Card Deposit, enabling Xoom customers in the U.S. to send money directly to their friends & family’s eligible Visa debit cards in 25 countries. Launched in collaboration with Visa, the new feature will offer remittance receivers easy, secure and real-time2 access to funds, which are sent directly to a recipient’s eligible Visa debit card. With the Xoom Debit Card Deposit functionality, recipients have access to use those funds typically within minutes however they need, such as paying bills or buying groceries, through their eligible debit card.
Oscar Mayer’s coveted Hotdogger applications are open, giving fans the opportunity to apply for a once-in-a-lifetime job: a one-year, full-time gig behind the wheel of the iconic Wienermobile. Now through January 31, recent college graduates can relish in the opportunity to join a long-lasting legacy of sparking smiles across the nation, becoming a member of the 36th Hotdogger class.
By the end of their service, each Hotdogger has an average of 20,000 miles and 20 states under their belt. Hotdoggers are tasked with driving and maintaining the fleet of six Wienermobiles, creating social content for various brand channels and together, handing out more than 250,000 Wiener Whistles each year. This group of individuals also gets to make their mark on culture and help share the news of some of Oscar Mayer’s most memorable marketing campaigns, hello Oscar Mayer Cold Dog! “The Wienermobile is an American icon and one of our brand’s most prized assets, making the Hotdogger role an extremely important job,” said Ed Roland, Sr. Manager Brand Communications for Oscar Mayer at The Kraft Heinz Company.
Juanita’s Foods, a menudo brand in the US, announced the launch of Juanita’s Menudo, Mariachi y Mas! promotion in celebration of National Menudo Month taking place throughout the month of January. The campaign invites menudo lovers across the country to partake in Juanita’s Menudo, Mariachi y Mas! Sweepstakes for a chance to win an all-expense paid trip to Los Angeles for a private VIP concert featuring GRAMMY Award-winning La Santa Cecilia and two-time GRAMMY Award-winning Mariachi Divas! “We are so excited to have La Santa Cecilia and Mariachi Divas join Juanita’s for our Menudo, Mariachi y Mas! promotion. Together we will celebrate the best aspects of Mexican culture… both traditional and modern!,” said Ruben Morales, Juanita’s Foods, Chief Revenue Officer. This total immersive cultural experience will take five lucky winners and their guests on a tour of LA followed by a private VIP concert featuring GRAMMY Award-winning La Santa Cecilia and Mariachi Divas. Winners will be treated to a special meet and greet with the bands and photo ops will be made available. The Juanita’s Menudo, Mariachi y Mas! promotion will run on iHeart radio and Spanish Broadcasting System during National Menudo Month in January across ten of Juanita’s major US Hispanic markets. Listeners will be encouraged to enter for a chance to win through the promotional landing page.
Pizza City Fest Los Angeles announced the line-up for the first of its kind event, which will take place April 29-30, 2023 at L.A. LIVE – Downtown Los Angeles’ Sports and Entertainment District – offering fans the unique opportunity to sample pizzas from Southern California’s best pizza makers all in one location over two days. Steve Dolinsky – a 13-time James Beard Award-winning food reporter and “The Food Guy” at NBC 5 Chicago – has turned his love of pizza into an all-encompassing endeavor. He’s written two books on the subject, launched a weekly tour business, hosts and produces the “Pizza City” podcast, and in the Summer of 2022, introduced the first ever Pizza City Fest in Chicago. The sold-out event showcased the region’s unsung pizza artisans and styles, while also showing guests what goes into great pizza making. Now he hopes to bring that same experience to Los Angeles and showcase the diversity – in both geography and styles – that the region exemplifies.