Denisse Guerra from The Estée Lauder Companies Inc. Joins Portada’s Council System

We are excited to announce that Denisse Guerra, Marketing Director Latin America, The Estée Lauder Companies Inc., is joining the Council of the Americas Board, one of the seven units of Portada's Council System. The Council System next in-person meetings will be for the occasion of Portada New York on September 25 in New York City's Yotel.

Graduated from Tec De Monterrey with a BA on Marketing Denisse Guerra started her career as head of the Consumer Insights department in Nike Mexico followed by Marketing Strategy positions for the running and sportswear categories. After Nike, Guerra moved to the Estee Lauder Companies where she started as Product and Marketing lead of the Estee Lauder and Tom Ford Beauty Brands for the Mexican affiliate. Since 2013, Guerra holds the position of Marketing Director for Latin America at Estée Lauder.She is based in New York City and leads the 360 Marketing Strategy for over 12 markets in the region. Guerra is very focused on developing a consumer centric strategy.

In 2013, the Mexican Magazine Expansion, named Guerra as one of their “30 promises in their 30´s” thanks to her professional development.

Welcome Denisse to the Portada Council System!


Editorial Staff @portada_online

Portada Staff


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.