Join us for the 12th annual edition of Portada New York where marketing innovators will delve deep into passion point marketing’s most imminent issues. On the agenda on September 25: how brands are evolving their video and mobile marketing toolkit to engage consumers with entertainment and sports content. Major brand and agency decision makers will answer questions including? How does Multicultural America change a CMO’s role? How can voice-based technologies be used to build brand awareness and preference? And much more...
Attendees will enjoy one-on-one meetings with major brand and agency players including the more than 70 members of Portada’s Council System
Portada New York participants include:
|Gustavo Guerra Maza
Brand Director, Tecate Equity,Heineken USA
Director Consumer Marketing-Sponsorships, Allstate Insurance
MD, Integrated Marketing, American Airlines
|Jorge Inda Meza
Head of Marketing, West Region, Anheuser- Busch
VP, Brand Marketing, Constellation Brands
Marketing Manager, FCA Fiat Chrysler Automobiles
VP, Marketing, Heineken
SVP, Director Video Investment, Horizon Media
EVP Endeavor Global Marketing, IMG
Managing Director, Intel Sports, Intel Corporation
|Ana Lucia Soto
National Media Manager, JCPenney
Chief Commercial Officer
City Football Club
Communications Planning Director, Mediacom
Regional VP, Business Development The Americas, Meliá Hotels International
Multicultural Marketing Manager, Nestlé USA
Global Marketing Director, Gatorade Pepsico
SVP, Media Director Starcom
SVP, Media Director,UM Worldwide
|Javier Delgado Granados
Senior Director of Marketing, Walmart
|and many more to be announced!|
CEO / Founder NGL Media @NGLOriginal
David Chitel is an industry pioneer in the New Generation Latino (NGL) media and entertainment space. In 2000 he created the first Latino social networking community, iCaramba.com. David also founded and chaired the New Generation Latino Consortium, an organization dedicated to hosting business conferences and fielding innovative research studies focused on the NGL audience.
Chief Commercial & Managing Director City Football Group
Tom spent the first fourteen years of his career predominantly in baseball. In 2012 Tom joined City Football Group (CFG) where he initially served as both Chief Commercial & Operating Officer for Manchester City FC as well as Managing Director of City Football Marketing and in April 2016 he assumed his current role as Chief Commercial Officer for CFG and Managing Director of City Football Marketing. While leading fan, brand and revenue growth for CFG and all of its clubs worldwide, he is also responsible for CFG’s business development in China.
Brand Director, Tecate Equity Heineken USA @gusguermaz @Heineken_US
Gustavo Guerra serves as brand director for Tecate and Tecate Light, part of the HEINEKEN USA portfolio of Mexican brands. Guerra leads sports marketing efforts for Tecate and plays a key role managing innovation and product line-up strategy for the brands. Prior to joining Heineken USA, Guerra was Senior Group Brand Manager at Heineken Mexico. He began his career at Mars, before transitioning to Ralston Purina, AT&T, Coors Light, and Club Deportivo Guadalajara S.A. de C.V.
YOTEL NEW YORK 10:10am
10:25am WELCOME AND PORTADA CHALLENGE BOARD
A welcome to Portada’s 12th annual New York City conference. Attendees will be prompted to pin different challenges to Portada’s cork board. Then they will vote for the top three challenges.
10:40am 10 YEARS IN: THE MULTICULTURAL DIGITAL VIDEO BUSINESS
In this session we will break down where the digital video business is and what it will evolve into in 2019. From Facebook’s publisher unfriendly video product to issues of brand safety and viewability we will be covering it all.
Gustavo Guerra Maza
CEO & Founder,
Additional Panelist TBD 11:05am MEDIA BUYING: OPPORTUNITIES AND CHALLENGES
Members of Portada’s Agency Star committee will discuss the conclusions they reached on projects they worked on during the last year, including “how do multicultural insights and advertising make general market campaigns more effective and help brands meet their overall marketing goals. “ Audience members will have the opportunity to question committee members.
MOBILE MARKETING CASE STUDY
11:55am GOING GLOBAL WITH SOCCER
Manchester City Football Group currently owns Manchester City, New York City and Melbourne City soccer clubs. How the soccer giant is targeting two of the world’s biggest markets, India and China.
Chief Commercial & Managing Director, City Football Group
12:25pm VOICE-BASED TECHNOLOGY
How Alexa, Siri and Cortana are being used to build brand awareness and preference.
WHAT IT MEANS TO BE A CMO IN MULTICULTURAL AMERICA
The role of the CMO is evolving as the U.S. is now a country with a multicultural majority. How a major brand marketer delivers multicultural personal messaging at scale.
CHALLENGE BOARD WORKSHOP: Workshops on the Terrace.
Top Brand Marketer Driven by Multicultural Insights Top Campaign Driven by Multicultural Insights Grassroots Multicultural Fan Engagement by a Team, Property or League Best Multicultural Engagement Activation by a Brand with a Team or League Best Soccer Specific Activation in North America 5:30pm
AWARDS PARTY ON THE TERRACE